Responsive Web Site stay Station construction It is a very popular topic in the field. It can be compatible with different browsing devices. When browsing with terminal screens of different sizes, this technology will automatically adapt according to the screen size, without specific production for terminal screens of different sizes.

With the rapid development of mobile Internet, the popularity of smart phones has been faster than that of a single mobile phone, even in rural areas. The vast majority of urban people have reached the point where there is no sense of security without mobile phones. The universal use of smart phones means that more and more users will access the Internet through mobile devices. According to Baidu's statistics, by the end of 2012, the number of mobile terminal network names in China had exceeded 430 million, which is a huge market. At present, it has become a way of life to browse news, search resources, find sales channels, online shopping, etc. with mobile phones.

Many netizens now have the experience that some websites do not have websites for mobile devices at all. Even if they do, most of them are not "mobile friendly" enough, and their reading experience can not keep up with the traditional Web version; Moreover, on different mobile devices, the browsing experience is quite different, which makes many users very distressed.

In this situation, how to make the website compatible with the web version and mobile version, and ensure a good user experience, will be an increasingly important issue. Of course, there will be solutions to the needs when there is demand and market. Based on the status quo mentioned above, Responsive The website came into being.

　　 What is the difference between responsive websites and mobile websites?

Responsive websites and mobile websites can meet the needs of mobile phones or tablets, but for website marketing, the effect of responsive websites is far better than that of mobile websites.

　　 1. Avoid content duplication: Responsive websites use the same web address on the mobile side and the web, while mobile websites point to different web addresses based on the domain name provided by the customer, which is unfriendly to search engines, and it thinks your content is suspected of plagiarism.

　　 2. Maintenance Different costs ： Responsive websites only need to maintain the content of one website. If the PC website is separated from the mobile website, it needs to be maintained at least twice.

　　 3、 Different user experience and production cost: Responsive websites can solve the adaptation of almost all mainstream screens to achieve the best visual effect. Mobile websites need to be made separately for each screen size, visit different websites, different page effects, poor experience, and heavy workload.

　　 4、 Different from the user's interactive experience: Because creating an account requires a lot of information input, users prefer to create personal accounts on the PC side, and user access tends to be completed on the mobile side. However, when a mobile website accesses the internal page of an independent mobile station, it is generally redirected to the home page, which causes users to automatically jump to the internal page when visiting the internal page of a product published by a social platform, resulting in a very high bounce rate, but responsive websites have solved this problem well.

　　 When is it suitable for responsive Website construction What about?

　　 1. Enterprise/studio official website construction: It is suggested to consider responsive website building for enterprise official website, studio website and personal website. Compared with mobile website construction alone, responsive website construction cost is low and maintenance cost is low.

　　 2. Industry product display website: Photography industry websites, home furnishing industry websites, wedding photography websites, foreign trade product websites, brand official websites, graphic design websites, legal lawyer websites and other company display and product display websites are very suitable for responsive websites. The official websites can be turned into responsive websites, which can adapt to various equipment, and perfectly display the enterprise advantages and network image to users, It also allows users to enjoy excellent user experience and win more customers' favor!

　　 These scenarios are also suitable for responsive websites:

　　 1. Minimum Website production Adapt to more scenarios: An enterprise is a for-profit unit, always hoping to obtain the maximum benefits at the least cost. Although compared with the design and development of an ordinary web site or mobile site, the cost of manpower and time required to build a responsive website will increase. However, from the perspective of user needs, user experience, development costs, and maintenance costs, a responsive website is still much cheaper and easier to maintain than developing multiple versions of websites for multiple devices.

　　 2. It is unclear which scenario is more suitable for the website to be developed: Instead of designing and developing mainstream devices separately, it is better to create responsive websites and adapt various devices to make users have a more perfect user experience.

　　 3. Expect compatibility with future new devices: New equipment is emerging in endlessly. Instead of passively updating and maintaining, we should actively respond to changes and develop the website into a responsive layout.

In the Internet+era, industrial product enterprise websites are far more important to marketing and brand communication than consumer product websites. The website is the most convenient and frequent way to learn about industrial brands and the first window, as well as the door to start business opportunities for cooperation. Most industrial enterprises know Marketing website The necessity of construction, but how to build a responsive marketing website to maximize its marketing power is unknown.

First, let's analyze the problems of most industrial enterprise marketing websites in the current market:

1. The website is like a sample of enterprises, only product sales, no brand marketing force.

2. The website construction is disconnected from the development stage of the enterprise, and customers cannot accurately judge the real strength of the enterprise by reading the website, which leads to the loss of many business opportunities for the enterprise.

3. The content construction of the enterprise website is just a boast of Wang Po, who doesn't know what information customers want to read on the website.

4. The website has a variety of pages, but it can not let customers know important information of the enterprise at the first time and create a sense of brand trust.

5. The website shows the comprehensive information of the enterprise, but it lacks characteristics and does not realize good network interaction function, so it cannot stand out from many similar websites.

The above problems are mainly due to the lack of understanding of website brand marketing power by industrial enterprises. In the global brand marketing competition, although many large and medium-sized enterprises recognize the problem of insufficient marketing power of marketing websites, they do not know how to improve. We Kehu Network It will solve these problems for enterprises and build marketing websites with marketing power for industrial enterprises.