When you create a new brand for an enterprise, you tend to follow blindly. From the perspective of content marketing, it is an effective low-cost channel for new brand promotion. We need to be clear that when you adopt content strategies, you should create interesting, meaningful and useful content for users to build your first impression of the brand, Otherwise, it might be a bad start.
So, what mistakes should you avoid in new brand promotion?
1. Try not to refer to other brands
If you want your new brand to survive for a long time, you need to use your unique perspective, original Tell your brand story in a targeted way, rather than referring to competing products of the same kind, to choose an angle to play freely. If your business department is spread all over the country, then a detailed data map may be the best carrier of the brand story.
2. Don't pay attention to traffic indicators
When you start a new brand, you often conduct traffic statistics on promotion links. More mature ways are to check the corresponding conversion rate, such as: how many people follow your home page, whether they actively participate in brand marketing activities, and whether they have forwarded your content?
3. Avoid excessive advertising marketing
When you tell the brand story through the content of the article, too obvious and straightforward publicity may lead to the loss of trust and boredom of users and the loss of attention of visitors, which is often a result of half the effort. Users are the foundation of the brand. Only by truly addressing the needs of users and constantly providing solutions for them, can your brand gradually accumulate.
4. Keep an eye on your customers
When you gain some influence, you may focus too much on the content you deliver, and ignore the perspective of users a literary creation You may need to create excellent and unforgettable content, invite experts to help you write the content, and ensure that the content can be well applied to all major Search Engines 。
5. Avoid inconsistent brand identity
Whether your website, social media new media Your brand logo should not have different versions of the platform and the company's various activities. On the contrary, you should ensure that the brand logo is unified. When your online promotion and offline marketing activities are misplaced, it may erode the trust of your audience and may be interpreted as careless and unprofessional, thus affecting the user experience.
6. Avoid overuse of negative emotions
The content that actively arouses customers' emotional reaction often performs better, especially when you use visual marketing, emotion We can always move each other from the heart. It is true that negative emotions sometimes cause extensive discussion and dissemination, but for brand promotion, we cannot always use negative emotions and sensitive nerves.
7. Effectively control subtle transformations
The increase of revenue through brand promotion and content dissemination is a channel for every enterprise to realize. We do not recommend creating content only for the purpose of transformation, such as the three-day crash course of Toutiao to quickly realize the whole process!, This title has a very high conversion rate, but when users pay for it, the tutorials they get are basically basic content, which will seriously affect the enterprise brand.
Conclusion: In addition to providing high-quality, interesting and educational content, enterprise new brand promotion is an eternal magic weapon aimed at solving customer needs.
