What makes people press the back button shortly after opening your website? Why do they want to get rid of your website so soon? What can be done to improve this?
After thinking about this problem for a long time, I found that there are more factors than I thought.
If the following factors are considered separately, they may not be enough to make visitors have the impulse to leave quickly, but if these factors are mixed together, they will leave visitors a bad impression and make them leave immediately.
It is not easy for users to have a pleasant experience on your website. In fact, most websites have more or less problems. But taking a look at these negative factors and trying to avoid them may be good for making websites with more user stickiness.
Come on, start with the worst
1. Autoplay sound
This really drives me crazy. If I am bombarded with unnecessary noise when I visit the website, I want to leave immediately. Publishers who accept this kind of automatic voice broadcast advertisement are the worst publishers (they could have rejected such websites, just like me), which are common in hotel industry websites.
2. Pop up window
Old problems, big problems. Because in our sight, it never disappears. If you want to pop me up, I want to pop me up from your website. The sooner you pop me up, the sooner I leave. If the pop-up window only shows half a minute and one minute, and the content is still useful, I can bear it a little.
3. Plug in advertising
The reason why I don't visit Forbes anymore is that there are too many insert ads. It is better to change the name to Insert Weekly for news every week. No one likes waiting, but it's not what they expect. When I click a link, I hope to be taken directly to the page I click, rather than being thrown to a page with a big billboard.
4. Pagination
Look at ten very small pictures with subtitles. Do you really need me to click ten times to turn ten pages? Or turn to ten pages just to see the top ten leaderboards that can be displayed on one page? Pagination, in my opinion, is for personal improvement Low level trick of hit rate. The existence of this tactic has proved that the measurement and purchase criteria of online advertising are wrong. And this has led many webmasters to go astray - they should have focused on the content, but they think they should improve it The click rate has increased.
5. Slow loading
Nobody wants to wait! I paid so much for my 50 megabyte bandwidth, but it's not to let your slow dead web page ruin my mood. If I really want to see your web page, or if I really need to see your web page, I may really wait. But if I'm just curious, or shake my hands a little bit more to get to your website, I can't wait a few seconds to flash.
6. Optimization of advertising is greater than that of content
This is as unpleasant as a long load time. In order to earn advertising fees, some webmasters optimize the loading order of advertisements by first loading advertisements and then loading website content. Sometimes when we wait for the ads to load successfully, the navigation bar quickly loads before the entire page appears, and then everything is stuck. To sum up, webmasters should pay special attention to the magic effect of a slow ad server and a slow web page.
7. Bad navigation bar
As a career page designer ， Design The poor navigation bar is one of the few fatal injuries that can be described. Navigation needs to be intuitive, clear and straightforward. Flash based web pages are often the worst.
8. Structural confusion
Hey, I just want to find the answer to my question. If I can't find what I want quickly and effectively, I'll go somewhere else. Your job is to help people filter out the information they need. That's why there are things like optimization and testing.
9. Absence without leave of key information
I recently visited the website of Hoxton Hotel to find out how much it costs to open a room there. After searching for several minutes, I found that there was no information about the room rate. (Well, I didn't find it anyway). This is too strange. By the way, it's impossible for me to order a "room reservation" just to know how much the room costs. I might as well go directly to Zeta Hotel to book a room. Make sure the basic information is on your website.
10. Premature request for registration
Why? Why register now? Don't you even let me taste some sweet? Timing is very important.
11. Too many flashing rolling things.
I'm surfing the Internet, not in the only nightclub where I can stand the flickering lights everywhere. Yes, flashing and rolling can catch people's eyes, but it always hurts. These things desperately want to attract people's attention, but at the same time they are absolutely annoying. One special case that needs to be noted is that some people are just good at it, and they love it as long as they have such a style!
12. Spelling mistakes
Incorrect spelling and grammar will give visitors a bad impression. There is really no excuse for such things. As long as you pay more attention to details, you will have everything. If you don't care about your website, what will your visitors think?
13. Garbage font
Do you use Song typeface? Really? It's ugly. Anyway, at least you don't use comic. Normal people will not leave a website simply because the font is beautiful or not, but the ugly font will leave the impression that you are not interested in your website. This impression, together with other negative factors on this list, may be enough to make people who would like to stay on your website leave without hesitation.
14. The web page is very narrow
There is also a website designed for an 800 pixel wide display, which gives me goose bumps. Don't you think?
15. Left aligned website
Again - I don't know exactly how to explain it - left aligned websites (as opposed to center aligned websites) look outdated, at least in my opinion. I don't know why, but I always notice these things, and I don't think it's a good design.
16. Conventional websites
I really like some websites. In fact, I hope all websites are standardized and designed according to the most classic guide manuals. But if the web design is the same, it won't work. Who wants to be famous as an imitator?
17. Long time disrepair
I hope to see the blog or news section on the home page, and see the signs that the website is still updating. It is enough to display a title and date. If I saw that the latest news date was January 2004, I might go to other websites immediately.
18. Ambiguous theme
When I visit the website, I hope I can see what the website is for at a glance. Sometimes when I scratch my head, I can't see what the website is for. A simple and clear description is enough.
19. Terminology/jargon
I think you can do this in private.
Three days ago, Microsoft was in Xbox Live customer service rejected support for Google Chrome. This is a mistake in many ways, especially since I am a paid Xbox Live Users. Browser errors are really various sizes and models. Test, test, test, find out what your users like. Try to avoid interfering in the browsing experience, for example New Window Open the link.
21. Flash
Sometimes I will stay longer on Flash rich websites, just like I was stuck in a traffic accident on the road. But most of the time I just click the return key. I have learned about some Flash websites, and can almost certainly say that there is no decent one. I can only tolerate such websites under very special circumstances. I am a hardliner in this respect.
22. There is no "About" page
Some websites seem to be allergic to the "About" page. I can't figure out why. Sometimes I visit the website just to find more information about some companies. When there is no "About" page, I am really disappointed.
23. Video only homepage
It is a new trend to use videos to introduce companies or explain specific products or services, especially for new companies. If I have time, I can watch a three minute short film, but I think you should use some words, which is faster and also good for the search optimization of the website.
24. Very silly and amateurish
Some websites have no vitality and personality. They are just models in uniform. Others seem to be far beyond the realm of your website, and you don't know how to catch up. These two aspects will be the backlegs of your website, pushing your visitors outward.
25. Color matching failed
Poor color matching will make the content on your website hard to read. And if you can't read your website, let alone think that others will stay on your website.
For a variety of reasons, people close the website directly before they really understand it.
So I'll stop talking about that? Why did you leave a website?
