Build a scenario of ecological closed-loop Bairong Yunchuang to help the high-quality development of credit card business of joint-stock banks

Accelerate the implementation of innovation driven development strategy and comprehensively promote digital China's construction is leading the vigorous development of the digital economy Important engine. As a pioneer of digital transformation, the banking industry is facing multi-dimensional innovation such as business process reengineering, business model remodeling and organizational transformation. Under the trend of digitalization and intellectualization, many banks have begun to use key technologies such as artificial intelligence to enable and promote the digital transformation of commercial banks.

In this context, as As the witness and builder of China's digital transformation, Bairong Yunchuang and a joint-stock bank launched innovative exploration around credit card business.

The joint-stock bank hopes to rely on the whole scenario to connect merchants and users, as well as cross-border activities, to constantly expand the ecosystem of users and merchants, and enable customer diversion by using the offline merchant scenario to achieve the full link value improvement of credit card customer acquisition, live customers and consumption.

The capabilities and resources of Bairong Yunchuang perfectly match the needs of the bank's credit card business. Bairong Yunchuang has built a huge ecosystem around people's clothing, food, housing and transportation. In this ecosystem, Bairong Yunchuang plays a central role, with one end linked to multi scenario payment flat Set, such as WeChat, Alipay, JD Wallet, cloud flash payment, etc; One end is linked to online consumption scenes of JD, Taobao, Tmall, Meituan and other full categories; At one end, there are more than 400 offline chain stores such as Wanda Plaza, China Resources Wanjia, Yonghui Supermarket, Watsons, McDonald's, Starbucks, etc.

Bairong Yunchuang is like an energy gathering center, gathering all kinds of three parties flat Taiwan provides banks with rich and diversified marketing scenarios and capabilities, and uses offline merchant resources and corresponding electronic coupons to meet the needs of different customers Sexual needs. These capabilities and resources, as well as the intelligent operation thinking of Bairong Cloud, have injected new vitality into the bank's credit card business.

With the digital intelligence enabled by Bairong Yunchuang, the whole process of the bank's credit card business from marketing, application to card opening and activation is carried out in a complete scenario ecology. In each link, Bairong Yunchuang creates contacts for the bank to interact with customers, and assists the bank's credit card business to establish a closed-loop connection between users and scenarios, And through activities and equity operations, users will be encouraged to interact with the scene in a high-frequency manner, so as to achieve the goal of acquiring and living customers in the scene, and to successfully create an integrated open digital convenience service flat The platform has laid a solid foundation.

Disclaimer: There are risks in the market, so you should be careful! This article is for reference only, not for sale basis.

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