Milestones of Beautiful Countryside 2023: Seeking Development in Change and Winning 2024 with Franchisees

The times are like tide. For Meiye people, in today's rapidly changing industry, who can quickly grasp the development trend of the market trend will be the key to the success of the enterprise. Looking back over the past year, the beautiful countryside can be said to firmly grasp the market trend and create one after another successful milestone.

Chronicle of Events one : The first listing of beauty and health services

Beautiful Pastoral Health Industry Co., Ltd. was officially listed on the main board of Hong Kong Stock Exchange on January 16, 2023, with the stock code of 2373.HK. Morgan Stanley, Haitong International and Huatai Securities acted as co sponsors. Combined with the current market, it can be found that many listed new shares in Hong Kong share market are highly scarce. As the first unit of beauty and health services, beautiful countryside has a promising future.

It is reported that Meili Tianyuan released its semi annual performance report at the end of August. After adjustment, the growth rate of net profit exceeded 150%, the conversion rate of volume and price of new users and core customer groups, as well as extensive expansion and development, and other comprehensive outstanding performances, which have successively received the attention of more than 15 analysts from securities companies. In the recently released research report on the first coverage of Beautiful Pastoral Health (02373. HK), Shen Wanhongyuan believed that with the steady operation of existing stores, the continuous increase in the number of potential direct and franchise stores, and the continuous expansion of medical beauty and sub-health businesses, the company's business is expected to achieve rapid growth.

Chronicle of Events two : Upgrade of training system Helping to improve the ability of staff in franchise areas

In order to help all franchisees to provide the ability of store staff and help stores to establish a sound system for staff promotion and promotion, in 2023, the Meili Pastoral Franchise Department carried out a series of measures, launched a set of authoritative certification system, and set up technical supervision certification examinations, and certification examinations for beginning to intermediate and middle to advanced aesthetic therapists. To explore, identify and support talents with professional and standardized training mechanism.

Ranking of joined technical supervision aims to help join regions to establish technical supervision posts, evaluate and assess the ability of technical supervision through the grading examination of technical supervision, strengthen the level of technical expertise, and further discover and store skills reserves.

The upgrade certification examination for aesthetic therapists is the headquarters certification examination again after the employees graduate from the training school. The whole certification process is led by the headquarters of Meili Pastoral, which conducts certification and evaluation with more standardized, systematic and authoritative standards, and issues certificates and badges to the aesthetic therapists who have passed the examination.

In addition, the training camp centered on the course of Resumption also continued to open classes to help store managers understand the logic of resumption and improve their business in resumption through learning theories and cases. Summarize business experience to better improve store service and performance.

Chronicle of Events three : Realization of digital capacity building Data real integration operation

In the context of intelligence+, Meili Tianyuan took the lead in opening digital operations, driving enterprise scale expansion and efficiency improvement. Based on standardized operating procedures and digital infrastructure, the beautiful rural digital platform covers quality control, training system and supply chain management, providing strong digital technical support for its standardized services and rapid and sustainable growth.

As the leading enterprise in the beauty industry, Meili Tianyuan has also vigorously developed the digital process in recent years to make the operation of stores more efficient, data more accurate and services more convenient. BPM, ERP, OMS, PMS, Shuangmei 5G and other systems are also being developed and upgraded in succession, which can help operators better understand the store's inventory, daily sales, member arrival rate, nursing billing rate and so on. In addition, the contribution of employees in the store and the performance ranking, including sales commission, can also be quickly presented.

Chronicle of Events four : Accumulate strength at the end of the year and release new spokesmen to create new force

At the beginning of November 23, Meili Tianyuan announced that Wanxi had become a brand new spokesperson, feeling the physical and mental relief and skin healing together, and refreshing the skin aesthetics.

Her own sense of aging and relaxation, as well as her attitude towards skin and body, also enable users to better understand the aesthetic experience of skin advocated by the beautiful countryside. She believes that skin and soul are her friends, and skin management from face to body is a good opportunity to communicate with the most authentic self, and a perfect experience to face up to your own heart. And all these are what the beautiful countryside can bring to you.

Joining Beautiful Countryside: Win two thousand and twenty-four

You can't find the new land along the old map. According to authoritative reports, the market scale of the new U.S. industry represented by Medscape is rising rapidly, and 2024 is destined to be a year of more intense competition in the U.S. market. Meili Tianyuan insists on the expansion of new customers of life beauty, strives to achieve breakthroughs, and continuously improves the average income of life beauty stores. At the same time, it strengthens the deep integration of life beauty, medical beauty and medical anti-aging beauty. To join in Beautiful Countryside, only by seeking breakthroughs with new thinking and new planning can we better embrace the new business model of the industry and usher in a brilliant future!

[Introduction] BEAUTY FARM, as the flagship brand of BEAUTY FARM Medical and Health Industry Co., Ltd., currently has more than 300 stores in China, and the store location is mainly in the core business district of the city. We are committed to the development of beauty and health, continue scientific and technological innovation, adhere to brand value, adhere to systematic and standardized management and one-stop service of beauty and health, and provide customers with comfortable new experience of beauty and health.

The main business of beautiful pastoral life beauty includes facial maintenance services and physical health care services. According to the skin characteristics of East Asia, the beautiful pastoral technical team selects hundreds of products suitable for the skin of oriental women, and develops a variety of high-quality service projects. We not only cooperate closely with international institutions, but also begin to work together with the first tier biotechnology companies in the industry to create new beauty technologies with the rapid progress of domestic science and technology.

We adhere to standard management and quality service. Adhere to the principle of "customer care as the center" and "excellent service with sensitivity and temperature above the standard process", respond to customer needs in a timely manner and aim at the satisfaction of each customer.

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