Beijing strives to improve the quality and efficiency of the cultural industry - persisting in innovation driven vitality

On September 9, Beijing Drum Tower, tourists were immersed in an ancient "time concert". This is one of the theme activities of the 11th Beijing Huimin Cultural Consumption Season "Performing Arts Capital", which brings a rich and colorful performing experience to citizens by exploring new space, new scenes, new formats and new models of performing arts.

In recent years, Beijing has accelerated the high-quality development of the cultural industry, adhered to innovation driven, highlighted the development orientation of new business types, and focused on cultivating new driving forces for development, further promoting the continuous burst of vitality of the cultural industry, rich and diverse cultural supply, expanding cultural radiation, leading the new trend of cultural consumption, and enabling urban development.

Technology enables new cultural experience

The "Around the World" project, located in the second phase of Longfu Temple, has been warmly welcomed by the audience since its trial operation. "The patented technology we independently developed enables tourists to experience more real flight experience," said Lu Minghong, chairman of Beijing Yifei, the operator.

In recent years, Beijing has vigorously deepened the integration of culture and technology, accelerated the digitization of the cultural industry, and injected new momentum into the development of the cultural industry. At present, the new formats of Beijing culture maintain a strong growth trend. According to statistics, from January to June this year, the operating revenue of the city's new cultural businesses reached 642.08 billion yuan, up 19.2% year on year, 4.2 percentage points higher than the national average.

Beijing has also promoted the transformation and development of traditional business to "cloud". Through the organic combination of digital technology and traditional business forms, the application scenarios such as "cloud watching exhibition", "cloud performing arts", "cloud audio-visual" and "cloud tourism" are launched.

On September 13, when the drama "The Tempest" was staged in the National Grand Theater, the UHD signal transmitted the performance to the Taoxichuan Grand Theater in Jingdezhen, Jiangxi, thousands of miles away in real time, and the audiences in both places enjoyed the art feast at the same time. Among them, the "8K+5G" UHD video service rebroadcast vehicle has contributed greatly. Technology also allows art to "fly into the homes of ordinary people". Gong Jicheng, vice president of the National Grand Theater, said that up to now, nearly 200 online performances have been broadcast in the National Grand Theater, with more than 5 billion hits across the network, becoming an important cultural brand of the National Grand Theater.

Integration of culture and tourism to stimulate new cultural momentum

Create tourism with culture and promote culture with tourism. Beijing promotes the in-depth integration and development of culture, commerce, tourism, sports and other fields, and creates cultural and tourism integration and development boutiques such as "walking in Beijing", "Beijing gift", "traveling in the suburbs of Beijing", and "the most beautiful rural homestay" to stimulate new vitality of culture and promote high-quality development of cultural tourism industry.

Take a boat to the east from Friendship Bridge, and finally to Lianxin Bridge and Zhijin Bridge. The 6km cruise route of Liangma River connects "one river, two lakes, 24 bridges and 18 sights". Culture, tourism and consumption are integrated and integrated. The international style waterfront of Liangma River has become a model for the integrated development of cultural tourism and consumption, and has been selected as the national pilot for cultivating new space for immersive experience of smart tourism.

In recent years, cultural tourism with museums and exhibition halls as destinations has become more and more popular, and cultural and creative products have become an important part of the tourism consumption market. Beijing grasps the development trend and promotes the development of cultural and creative products. A series of cultural and creative products were launched, including the Red Mansion of Peking University, the former residence of Li Dazhao, the former site of the editorial department of New Youth, and the Lu Xun Museum in Beijing, which not only reflect the historical culture and red resources of Beijing, but also meet the consumption needs of citizens and tourists for high-quality cultural tourism.

At night, the lights are on, and the Badaling Great Wall is rolling and magnificent. The cultural street under the Great Wall, with the theme of "Dreaming of the Great Wall · Cranes from All Directions", comes as scheduled. The experience created by dance beauty, lighting, scenery setting, holographic projection, etc. makes tourists feel happy. "Dig deep into the cultural connotation of the Great Wall and create characteristic night performances." Zhai Yanwei, deputy general manager of Badaling Culture and Tourism Group, said that since the May Day holiday this year, the Badaling Night Great Wall has received more than 100000 tourists.

Beijing deeply explores the potential of characteristic resources, stimulates new momentum of night cultural consumption, creates new supply of night consumption, creates a city card of "night capital", and enhances the vitality of urban cultural consumption. Build a gathering area of night culture and tourism consumption, and focus on cultivating new scenes of catering, entertainment, tourism, leisure and other night consumption needs of citizens based on the location and industrial advantages. Today, 11 blocks (parks), including Qianmen Street and Wangfujing, have been selected as national night culture and tourism consumption clusters.

Innovate supply and promote new cultural consumption

Innovation is an important guarantee for the high-quality development of the cultural industry. Through cultural product innovation and production supply, Beijing has increased scene, experience and leisure consumption content, enhanced consumer experience, entertainment and interest, and met the growing spiritual and cultural needs of the people.

Create special activities to attract people to experience the rich and colorful capital culture. The three-day "Shichengji" Hutong Life Festival will be opened in Longfu Temple on September 15. Through the creation of a comprehensive cultural market integrating cultural and creative sales, manual experience, intangible cultural heritage interaction, animation games, trend sports, and live shopping in the Hutong, tourists will enjoy different new experiences of the fair.

New space breeds new consumption. To the north of the Bell and Drum Tower, at No. 20, Zhaofu Street, Dongcheng, Beijing, Jintai · Sharesharing, a new featured cultural industry park, was unveiled in March this year, unlocking the "new map" of cultural consumption. Cultural and creative workshops, shared offices, talent apartments and other businesses are gathered here, forming a micro ecosystem of "drama incubation platform+consumption innovation platform+international communication platform".

"The 47 cultural industrial parks in the district are not only innovative places of cultural diversity and integration, but also gathering places of high-quality cultural enterprises. They have gradually become the carrier of urban renewal and the clocking place of cultural consumption, leading a better life in the city," said Li Jia, deputy director of the Publicity Department of Dongcheng District Party Committee.

The old block has been rebuilt. Build multiple featured cultural microenterprise exhibition halls, create multiple groups of commercial and cultural experience courtyards... In the repaired historical and cultural block of Modekou, there are characteristic theme restaurants, boutique home stays, coffee shops, bars, tea culture tasting spaces, etc. Some characteristic cultural spaces attract people to experience.

The rich pyrotechnic atmosphere, active cultural atmosphere, and strong commercial vitality... Beijing's numerous historical and cultural blocks are demonstrating a new life that keeps pace with the times and integrates ancient and modern times. (People's Daily)

key word: Animation game kinetic energy Business type Art Performance New Map