2024 men's fashion colors are revealed, and new Oudu spring clothes show the beauty of Sichuan!

The recently released image blockbuster of Oudu Men's Wear Spring/Summer 2024 series has broken our stereotype of men's wear color. The natural atmosphere of sea breeze, rocks, blue sky and so on makes Oudu's new products in spring/summer lively, dynamic and eye-catching.

(Oudu 2024 Spring/Summer series image film)

According to the conclusion of the report "The Beauty of Sichuan Charm, Taste of Men's Wear - 2024 Oudu Men's Wear Color Design Research" (hereinafter referred to as the report) issued by Oudu and the Color Research Institute of the Arts and Science Research Center of Tsinghua University, Oudu 2024 Spring and Summer series color design is based on the theme of "The Beauty of Sichuan Charm, Taste of Men's Wear", capturing the representative color inspiration of Bashu culture and art, The colors of "red, yellow, blue, green, white and black", which are full of the regional characteristics of Bashu culture and have different shades, are used to bring more cultural and artistic charm to the new season of Oudu men's clothing in spring and summer.

Inheriting Bashu culture and art, Oudu 2024 Spring and Summer series has unique charm of Sichuan

As mentioned in the report, the regional characteristics, traditional arts and food culture of Bashu culture have brought different perceptions of color, such as hot The red of fireworks, auspicious yellow, vibrant cyan, firm and introspective black, pure and honest white all reflect rich cultural connotation and regional characteristics, and also reflect Chinese people's symbolic meaning and values of the five basic colors affect people's aesthetic concepts and emotional identity.

As the birthplace of Oudu men's wear, Sichuan's product color design is deeply influenced by Bashu culture. In the spring and summer 2024 series, from calm and restrained business style, comfortable and elegant leisure style to The distinctive fashion style, modern fashion style, and the color design and matching of each style of each piece are the inheritance and derivation of the unique culture and art in Bashu.

(The report analyzes the application characteristics and expression techniques of Bashu culture and art colors)

Elegant and reserved "red tone", showing off male Sexual confidence and maturity

Red can remind people of passion, romance and enthusiasm. In Bashu area, red color often appears in food, architecture, clothing, festival decoration and other aspects, injecting vitality and enthusiasm into its culture. For example, red chili is the most commonly used condiment. This passionate and energetic red color not only gives Bashu a hot food style, but also highlights its unique Pyrotechnic temperament.

The "fashion" style series of Oudu 2024 spring and summer men's wear adopts red and orange which emphasize passion and vitality. The bright red color with high brightness and high saturation highlights the enthusiasm and confidence of the wearer, bringing a sunny feeling.

(Report and analyze Oudu color scheme)

The "Business" and "Leisure" style series use mixed red and orange red. Low saturation brings advanced texture, which can show the man's introverted elegance and calm aura.

(Report and analyze Oudu color scheme)

Light and fashionable "yellow" tone, in line with the aesthetic of the young people of Generation Z

Yellow brings sunshine, optimism and confidence. Sichuan "Mount Emei Jinding"“ Jinsha Site Sun Bird and other cultural sites all reflect the mystery and splendor of "yellow". Therefore, the yellow color in Bashu area is often used for decoration. The image conveys the cultural characteristics of warmth, vitality and optimism, showing Bashu The people are optimistic and brave Spiritual appearance.

Oudu 2024 spring summer men's wear yellow in the style of "fashion", "fashion" and "leisure". It uses light colors with medium brightness and mixed colors to create a light, fashionable and unique vision The effect reflects a fresh and lively feeling, which is consistent with fashion trends and the preferences of young groups.

Natural and unique "green tone", Bashu culture gives clothing depth

Green means vitality, nature and vitality. Bashu has both Dujiangyan Qingcheng landscape and Sanxingdui bronze ware. The green of nature and the green of culture and art are blooming in this fertile land, bearing rich cultural connotation and historical value, presenting the unique artistic aesthetics and mysterious atmosphere of ancient Shu civilization.

Different shades of green can present different styles and emotions when used in clothing, which is suitable for different occasions and seasons. The four styles of Oudu men's wear in spring and summer of 2024 all use different shades of green, such as green, yellow green, cardamom green, etc. This is not only a tribute to nature, but also a tribute to the inheritance of traditional culture and the praise of social contributions, giving the clothing a richer sense of hierarchy and cultural connotation, so that each series exudes a unique historical charm and mysterious atmosphere.

(Report and analyze Oudu color scheme)

Classic and elegant "blue", showing the elite atmosphere of business and workplace

Blue is the most popular color for consumers, which is calm The quality of peace and introspection. As early as 2022, Oudu and Tsinghua Institute of Color Research have deeply studied blue in The application and fashion trend of Chinese men's clothing. This report shows that in the Bashu region, Shu brocade is a product of meritorious service in the development of the Silk Road; The unique skill of "face changing" is famous at home and abroad, and it has also become a legend of Sichuan Opera. Blue plays a role in the "face changing" performance of Sichuan brocade and Sichuan opera Important role.

Inspired by this, Oudu applies blue to different series of Oudu men's wear in spring and summer 2024, which not only inherits the essence of ancient culture and tenacity, but also endows clothing with more emotional connotation and artistic charm, as well as more profound historical connotation and elegant fashion flavor.

(Report and analyze Oudu color scheme)

Simple and elegant "white", creating a comfortable and lightweight look in spring and summer

White is a symbol of purity, innocence and perfection. White clothes are often regarded as classics because they are suitable for almost any occasion. The freshness and conciseness of white make it the basis of various styles. From leisure to formal, from simple to gorgeous, you can dress appropriately.

The snow mountain in Emei, Sichuan, looks like a dream, like a fantasy, and beautiful like a fairy mountain. The white is mixed with the green indigo in the mountain forest. The harmony and contrast of colors have brought a shock to the vision and soul. Inspired by the pure and harmonious scene of Emei Snow Mountain, Oudu skillfully integrates white into different collections of Oudu men's clothing in spring and summer 2024, creating a fresh, elegant and modern clothing series.

(Report and analyze Oudu color scheme)

Steady and elegant "black", mysterious, elegant and versatile

Black represents firmness, mystery and elegance. In the ancient Bashu culture, black was used to represent mysterious and unpredictable gods or supernatural forces, and was also associated with solemn and deep emotions, representing respect for history, tradition and culture. The Sichuan Giant Panda, the most well-known panda in the world, also impresses people with its distinctive black and white appearance. Oudu skillfully integrates black into men's clothing design, such as the use of "black gold", "black green", "black and white", "black red" and other color combinations to inject a sense of stability and elegance into the 2024 spring and summer clothing series, forming a visual contrast with other colors, which can highlight men Unique style and taste.

(Report and analyze Oudu color scheme)

It is easy to see that the new season of Oudu has once again transformed the traditional The spiritual and cultural colors are disassembled and reorganized, and are integrated into each piece bit by bit. The business, leisure, fashion and fashion styles in the Spring and Summer 2024 series all follow the scientific principle of color harmony. Centering on the representative colors of Bashu culture, color innovation has been carried out to endow the product with cultural connotation through color and stimulate emotional resonance with consumers. It can be said that each set of matching and each group of color matching has been jointly explored and polished by the color research institute of Tsinghua University and Oudu team, the domestic authoritative color institute. The rigorous and scientific academic theory of color research and the integration of professional art aesthetics have produced a more consistent Chinese male Sexual aesthetic collocation.

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