Dule Fruit Celebrates the Spring Festival! Shanghai Disney Resort Crazy Animal City Theme Dule Blueberry Sam premiered

January 12, 2024, global Dule, a century old fruit and vegetable brand, held a Spring Festival fruit party at Sam's Shanghai Waigaoqiao Flagship Store to celebrate the offline debut of the new product, the theme Dule Blueberry of Shanghai Disneyland Resort Crazy Animal City. More than 100 loyal fans of Dule brand, many well-known domestic media and many Dule partners attended, and held a rich fruit tasting experience, sunshine dance show Surprise interactive lottery, pushing the activity atmosphere to a climax. The event invited the chef team of Shanghai Disneyland Resort to the scene and used Dole Blueberry to produce two theme cuisines with the characteristics of Crazy Animal City, attracting a large number of passing consumers.

Dule Spring Festival Fruit Party

Let the "city" be happy, and the fruit carnival party in Dule welcomes the happy "berry" New Year

The main color of the activity site is warm and fresh sunshine orange. Colorful kinds of Dule fruits decorate the atmosphere. The "Crazy Animal City" has a logo Sexual skyline buildings appear as the main dance Taiwan, so that guests can instantly be in a happy Spring Festival party. All friends, big and small, wear the costumes of the characters of the Crazy Animal City and the same hairband of Judy and Nick to see who is the most dazzling cosplayer today!

BEST COSPLAYER FOR PARTY

The modern Dule Fruit Dance Show kicked off the activity. Dule Chinese Vice President President and Yang Zhenyu, the general manager, made a speech, thanking consumers, media and partners for their constant concern and support for Dule, and looking forward to a happy "Berry" New Year with consumers with the crazy animal city theme blueberry jointly launched with Shanghai Disney Resort.

Dule Fruit Dance Hot Opening

Dule Chinese Vice President President and General Manager Yang Zhenyu delivers a speech

Dule Chinese market Director Wang Na shared the excellent achievements of the four years of sincere cooperation between Dole and Shanghai Disney Resort and the launch opportunity of the theme blueberry and strawberry of this crazy animal city, revealing the mystery of this new product. Dule blueberries and strawberries prepared on the spot were tasted, and they were widely praised by consumers for their sweet and juicy taste.

Dule Chinese market Director Wang Na Unveils New Product

Dule and Sam celebrate the debut of new product Blueberry Sam

It is worth mentioning that Dule New Year's film also premiered at the event. Judy and Nick, the protagonists of the "Crazy Animal City", made a witty debut in the film, knocking on the door door to door to send wishes for the New Year. In addition, the numerous fan benefits prepared by Dule also set off waves of carnival fever on the scene.

Dule party benefits emerge in endlessly

Each piece is "eye pleasing", each piece is full, and the creative cuisine of the chef of Shanghai Disney Resort unlocks the diversified eating scene of blueberry

According to relevant research information, from 2016 to 2021, The compound growth of blueberry consumption demand in China exceeded 40%, followed by Nearly 60% of Blueberry users are women Sex, high consumption frequency, blueberry high nutrition product characteristics Chinese consumers have become popular items in the fruit market.

Shanghai Disney Resort Crazy Animal City theme Dule Blueberry Sam is fully launched

The sweet and fresh taste of Dole blueberry is suitable for the whole family to share, and the portable box makes it a daily healthy snack. On the scene of the first event, Dole and the chef team of Shanghai Disney Resort, inspired by the "Crazy Animal City", brought two creative cuisines, strawberry and blueberry pie and blueberry yogurt cup, to show consumers the fun and fancy eating of Dole's high-quality blueberries. As the "Dole Promise" advocated by Dule Institute, we hope to provide more consumers with high-quality nutrition, take natural fruits as the source of nutritional diet, and improve people's health water Ping, the creative eating practice of Dule blueberry encourages people to make fresh fruit a source of nutrition in their daily life, and to take in high-quality nutrition in a more pleasant way.

Shanghai Disney Resort Chef Creative Cuisine Unlocks Blueberry Diversified Scenes

"Berry" opened its eyes and smiled, and the theme Dule Blueberry of Shanghai Disneyland Resort Crazy Animal City was fully launched

On December 20, 2023, the world's first "Crazy Animal City" theme park, the eighth theme park of Shanghai Disneyland, which has been preparing for many years, was finally officially opened in the expectation of much attention. Many Disney fans went to the park to clock in, becoming a hot event for discussion on the whole network. As the only official fruit partner of Shanghai Disneyland Resort, Dule specially launched the theme blueberry of "Crazy Animal City" to celebrate the new opening of the "City" theme park of "Crazy Animal City".

Since its release in 2016, the Walt Disney Animation Studio film "Crazy Animal City" has attracted worldwide fans with its wonderful adventure story Imported animation films from China The cartoon with the highest box office income in history so far, the protagonists Judy Rabbit and Nick Fox have high popularity. Blueberry runs through the film Important elements, such as the fruit planted by Judy's Rabbit Farm and the popular products in the street stalls in the Crazy Animal City, all have blueberries.

The new theme Dule Blueberry of Shanghai Disneyland Resort Crazy Animal City is strictly selected from high-quality farms across the country, carefully protected, scientifically planted and bred high-quality blueberries. Direct drinking of pure water for high-quality irrigation, weak acid The sexual soil is carefully cultivated, supplemented by sufficient sunlight, and the temperature, oxygen content, light and other indicators are monitored in the greenhouse in real time, so that it can gradually become full, crisp and tender in the care, and mature into a sweet and juicy lure A sense of population. The mature Dule blueberry has undergone two manual screening, and is mellow and sweet. Refrigerate and lock the blueberry fruit 2 hours after picking, keep the blueberry core at the best freshness of 2 ℃, and cover the fruit powder with fresh and visible. Contains anthocyanins, with nectar fragrance, round, plump, crisp and juicy.

For four consecutive years, Dule has worked closely with Shanghai Disney Resort to promote a happy and healthy lifestyle

Dole brand, originated in 1851, has developed into one of the world's largest and high-quality multinational groups in the production and sales of fresh fruits and vegetables, with more than 90 All countries have sales networks, and many countries have their own farms. They have rich experience in fruit and vegetable planting, processing, cultivation and promotion. Dule has entered the market since 1998 China In the mainland, the annual operation comes from 19 There are more than 90 kinds of fruit and vegetable products in China.

We are happy to reach an enterprise alliance with Shanghai Disneyland Resort in June 2020, and have maintained close cooperation for four years. We not only continue to provide tourists with fresh, healthy and rich varieties of nutritious fruits in a unique and innovative way in Shanghai Disneyland, but also continue to work together to create colorful co branded fruits and vegetables that consumers like, and jointly advocate a healthy and sunny lifestyle. At the beginning of 2024, with the launch of the theme Dule Blueberry in Shanghai Disneyland Resort Animal City as an opportunity, the two sides will continue to carry out a series of activities to bring more surprises to fans who love Dule and Disney.

Data source: Dule Company, survey questionnaire on fruit consumption of iResearch in 2022

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