Two "Knowledge · Innovation" themed fashion shows in two days ended perfectly Giovanni women's wear created brand glory with direct marketing management mode

On the stage of fashion, Gowani Giovanni brand women's wear has always led the trend with its unique charm. Recently, Giovanni has become the focus again. On January 13 and 14, two "knowledge and innovation" themed fashion shows were successfully held in Daye Wuyue Square and Xiantao Wuyue Square in Huangshi, Hubei. These two wonderful fashion feasts attracted the attention of many fashion experts, industry experts and brand fans, and demonstrated the unique creative design and brand management concept of Giovanni women's wear.

Since its inception in 2000, Giovanni brand has always adhered to the business philosophy of customer first and quality first. It has built a 35000 square meter fashion creative center, with an annual research and development cost of tens of millions of yuan. Every year, it has independently developed nearly 1000 products and styles, has more than 50 national level patents, and stands out in the competitive fashion market by virtue of the full direct business management model, At present, the sales rank among the top ten high-end women's wear brands in China. As a women's wear brand with a history of more than 20 years, Giovanni is well aware of the importance of changes in fashion trends and market demand for brand development. Therefore, the brand constantly adjusts its product line to keep up with the fashion trend to meet the aesthetic needs of women of different ages. With its profound brand accumulation, exquisite craftsmanship and keen market insight, it has successfully created the image of intelligent, elegant and confident urban women.

The "Knowledge · Innovation" themed fashion show held this time is another bold exploration and innovation of Giovanni women's wear in the fashion field. From the perspective of intellectuality and innovation, the brand contains many years of views on fashion and culture, creates an attitude of "from knowledge to new, and from new to life" with a unique sense of taste, interprets the "new" clothing experience with a new product concept, and starts the "new" journey of fashion. At the fashion show site, Giovanni women's wear attracted the attention of many audiences with its Italian craftsmanship, exquisite fabrics and innovative design. Through this fashion show, the brand showed the public its sensitivity to women's fashion, its unique insight into urban aesthetics, and its precise grasp of fashion trends.

In addition to the innovation in design, Giovanni women's clothing is also very particular about the choice of fabrics. In order to ensure the quality and comfort of clothing, the brand selects high-quality cashmere, Australian wool, camel hair and other advanced raw materials from all over the world, of which the "royal baby camel" cashmere from Peru is rare, with the annual output of less than 20 tons, Giovanni is one of the earliest brands to use this fabric in China, and the series of "royal baby camel overcoats" designed and produced for three consecutive years has won high market recognition. As early as 2001 to 2002, Giovanni successfully developed innovative styles such as double faced woolen overcoat and double faced down jacket, becoming the first in China and known as "the leader of Chinese women's overcoat". At the same time, Giovanni also actively uses environmentally friendly fabrics, environmentally friendly dyes, etc., and is committed to the sustainable development of fashion to convey a more healthy and environmentally friendly clothing aesthetics.

In addition to the advantages of the product itself, the success of Giovanni brand can not be separated from the full direct marketing management mode. The headquarters implements the unified management of more than 300 direct marketing stores across the country to achieve the unification and optimization of the "human goods yard", that is, unified decoration, unified distribution, unified training, strict control of quality, every detail, every commodity, Both bear the brand's quality commitment to consumers. It is worth mentioning that Giovanni is the only domestic high-end fashion brand that has always firmly chosen the direct marketing mode since its establishment and refused to join, ensuring the consistency of brand image and the quality of service, and providing consumers with a more professional and intimate shopping experience.

The successful holding of two "Knowledge · Innovation" themed fashion shows in two days not only proved the strength and market influence of the brand, but also injected more confidence and power into the future development of the brand. Through close cooperation with local large malls, Giovanni Women's Wear was able to present the latest trends and creativity to more consumers. With the rise of new experiential consumption, consumers have increasingly high requirements for experience and service quality in the shopping process. Compared with traditional department stores, comprehensive experiential shopping malls such as Wuyue Plaza can provide consumers with more experiential consumption scenarios and more personalized shopping experiences. Giovanni brand has reached a strategic alliance with Wuyue Plaza. At present, more than 10 Wuyue Plaza have settled in Suzhou, Hangzhou, Zhengzhou, Xiaogan, Xiantao, Huangshi Daye, etc. It is estimated that 120 Wuyue Plaza will settle in China within two years.

Mr. Fu Jie, the founder of Giovanni brand, has been deeply engaged in the field of high-end fashion for 35 years. He firmly believes that China's real economy has great resilience and potential: "China has a huge consumer market, increasingly perfect infrastructure network, constantly optimized industrial structure and other advantages, which will provide strong support for the recovery of the real economy. Our brand will continue to expand the national market at the rate of adding 100-120 direct stores every year. It is estimated that Giovanni will have more than 500 stores nationwide by 2025, with annual sales of more than 1.6 billion yuan, and strive to become the top five high-end fashion brands in China and the top six in Asia. "

As a member of China's fashion industry, Giovanni will continue to give play to its advantages and influence, adhere to the spirit of craftsmanship, work carefully, pursue the best quality, create a true century old brand, and contribute to the prosperity and development of China's fashion industry. At the same time, Giovanni will also actively expand the international market and show the charm and strength of Chinese fashion to the world.

Disclaimer: There are risks in the market, so you should be careful! This article is for reference only, not for sale basis.

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