The "one city warming one city" of Laobei City continues to innovate, and the "one city prospering one city" continues to be brilliant!

As the "most Shenyang" cultural landmark, Shenyang Laobei Street was opened to the public in 1921. Because of its unique Manchu, Mongolian, Xibo, Tibetan, Han and other folk customs, multi-ethnic culture, prosperous merchants and general merchandise, endless cultural entertainment, and distinctive snacks, it has a high reputation in China. It was once associated with Beijing Overpass, Tianjin Quanyechang, Nanjing Confucius Temple Shanghai City God Temple One of China's "Top Ten Downtown Markets".

In 2023, relying on the two major material cultural heritages of Xibo Family Temple and Huangsi Temple, Laobei Street will open the way to further explore the theme, IP and story of commercial formats, diversified immersive performing arts, experiential interaction and other elements by means of precise transformation, commercial reconstruction, deepening immersive experience, planning popular online IP, and holding business and people benefiting activities.

The first 24-hour city in Northeast China leaps to the top of the times

In 2023, Laobei will have more than 8.7 billion views, 170 million forwards, 130 million interactions, 120 million collections, 72 million messages and 800 hot topics on the whole network! 150 invited visits, more than 300 provincial and municipal big V and We media reported and forwarded, and mainstream media reported and forwarded, Nearly 60 videos won the top 1 of the hot search list!

Awarded with great honor, we are committed to serving the people

In December 2023, Liaoning Provincial Department of Commerce issued the Notice of Liaoning Provincial Department of Commerce on Publishing the List of the Third Batch of Demonstration Pedestrian Streets in Liaoning Province, awarding The title of "Demonstration Pedestrian Street in Liaoning Province" in Laobei District, Ping District is an affirmation and encouragement to the commercial development of Laobei City.

(The picture shows Shenyang and Chairman of Ping Culture Tourism Industry Development Co., Ltd Chen Jinglai, General Manager of Liaoning Zhenyouhe Operation Management Co., Ltd.)

Salute, inherit and enjoy the world Fireworks

Laobei Zhenyouhe Shopping Mall has gathered 229 merchants and adopted the joint venture cooperation mode of "check in with bags", with the profit rate up to 93.7%. This immersive cultural, business and travel business complex will continue to adhere to the“ Fireworks, folk flavor, national style, Shenyang sentiment The cultural keynote of "Chinese root and international style", and the development story of "one city prospers one city", the first 24-hour city, continue to shine!

(Picture: Laobei City, Shenyang Zhang Yuanyi, Director of Commercial Reconstruction of Immersive Cultural Tourism Complex of National AAAA Scenic Spot)

365 days a year to show the charm of "the most Shenyang"

Laobei City After the precise transformation and commercial reconstruction of the national AAAA level scenic spot, it has successively launched 365 days of normalized immersive performances, including the "Nine Days Phoenix Dance" flying show that shocked Jikong Fudi at home and abroad, and more than 50 interactive performances every day for 365 days throughout the year,

From January 1, 2023, Laobei City has completed more than 50 theme conference parties,

More than 30000 groups of performing arts programs were successfully completed, The total number of viewers exceeded 5 million, and the exclusive IP image penetrated into the hearts of tourists nationwide.

Warm winter benefits people and protects people's hearts

The 12 hour snack collection in Laobei City, the five part series of "Nurturing System" benefiting the people, is free in winter. When smelling Taishi Cake, Chongyang Huamo, jujube cake, preserved beef Longmo, koi cake, Laobei City sends the warmth of winter to the "good neighbors of the community", and issues 10 million yuan, the whole hall uses the benefit coupons, while tasting and inheriting folk food, Warming the hearts of every tourist and citizen! Laobei City has set off another upsurge of "eating, drinking, playing, entertainment and shopping", and created a consumption grand scene of cultural, business and travel integration, online and offline integration, and brand linkage, which not only surprises the citizens, but also makes every visitor to the block feel the intense enthusiasm and care from the block of Laobei City.

One end is connected to the millennium ancient rhyme, and the other end opens a new future

In 2024, Laobei City will continue to take the opening of key projects such as the first store economic demonstration area and immersive scene building as the goal, solidify and improve the unique immersive performance projects, continue to hold festivals and folk theme activities, precipitate the business, culture and other forms of business with the style of Laobei City, continue to create new forms of integration of culture, business and tourism, and stimulate the new vitality of the blocks in Laobei City, To provide citizens with a more convenient, comfortable and prosperous "most Shenyang" commercial complex.

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