Recently, I was busy doing data migration for the server. I read Mr. Zan Hui's blog and felt that this article was very good. I didn't think about doing it a long time ago SEO optimization However, the weight of the website is 2. I don't know what caused it in the last year, but the weight of the website has been hovering around the right 1, and the right 2 just can't get on, so I just focus on SEO optimization again. Sometimes I feel that it is caused by the frequent change of website templates? At the beginning, it is the theme of koi, which has always been the right 2. Later, it is quiet Zhiyuan, and then the postcard now uses the hope theme template, which is very laborious. Let's study more cases of weight.
A netizen asked Mr. Zan Hui:
The logical structure of the website should be consistent with the physical structure of the tree, that is, the divergence from the home page to the end. But unlike the physical structure, each channel and content page should link back to the home page to increase the weight of the home page. The weight of the whole website is distributed in a pyramid.
But in most websites, the text of linking back to the home page is basically "home page", "home" and so on. It doesn't make much sense. Doesn't that greatly reduce the effect of linking back to the home page? But if you change it to a related keyword, you may not use the user experience. I am puzzled about this. I hope brother zac can find time to answer it. Thank you..
Teacher Zan Hui's answer:
This is a problem that most websites will encounter and have not been optimized, so please answer it in detail in your blog.
Indeed, as the friend said, the use of "home page", "home" and other anchor text to link back to the home page failed to make full use of the role of anchor text in SEO. Although the internal link anchor text is not as effective as the external link, it will be included in the ranking algorithm by the search engine after all, because the website itself is telling the search engine the theme of the website.
Especially for some large websites, tens of thousands or even hundreds of thousands of internal links and appropriate anchor text still play a significant role in home page keyword ranking, To solve this contradiction, we can consider the following methods.
terms of settlement:
1) In the non main navigation part of the website, use keywords as anchor words to link to the home page, such as the website name in the copyright notice. For an example, please see the copyright notice at the bottom of the online marketing practice password reader exchange website. This is not the default setting of UCHome. I changed the website name link next to the copyright notice.
If you pay attention, you will find that many websites use keywords to link back to the home page in other places without affecting the top main navigation.
2) Some people think that the first link in the html code of the page has the greatest impact, and the first link back to the home page is usually the main navigation in the upper left corner, so using keywords such as "home page" and "home" as anchor text is a need for many website layout.
In fact, you can also push the main navigation link to the back of the page code through the page layout and the use of CSS, and raise the home page link in the left navigation or bottom navigation to the front of the HTML code. However, in the visual layout, the link using "home page" as the anchor text in the main navigation appears in the upper left corner.
3) If the second method is difficult to implement, you can also optimize the ALT text used by the website logo in the upper left corner to include the main home page keywords.
Generally, the website logo should be at the top left corner, which is more forward than the main navigation in the code. The picture ALT text is roughly equivalent to the anchor text effect of text links.
These simple methods can properly optimize the relevance of home page links.
