On the evening of September 24, Chen Yi, the general manager of "Huayi Food" and the former president of Taste King Group, sent a long article in his circle of friends, officially responded to various rumors after he left the old Dongjia Taste King for the first time, and announced the new brand of betel nut "Langbaiwang" and its first launch region, which is undoubtedly a blockbuster news for the whole betel nut industry.
Star President Responds to Resignation
In February this year, Chen Yi resigned from the position of president of Flavor King Group. In the 15 years when he led the cultivation of Taste King, Taste King has developed rapidly, from a small processing factory with hundreds of people to a large enterprise group with eight large-scale production bases and more than 20000 people. Chen Yi was also honored as a meritorious entrepreneur for the 40th anniversary of the reform and opening up of China's food industry and an excellent CEO for Chinese brand building.
Why did he leave suddenly when the enterprise was at its peak? The betel nut industry has been greatly shocked, and various speculations and rumors have also been circulated from all walks of life.
Chen Yi's long article published in the circle of friends last night was the first official response to these rumors. Changwen recalled his growing along with Taste King, and can also see the impact of his key decisions on the achievements of Taste King today. "The green mountains are still green, how many sunsets?" I can feel Chen Yi's gratitude to his old boss.
New official Xuanjian Finger No.1
In addition to the "past", this long article more importantly refers to the "future". In May this year, Chen Yi, who left Taste King, joined hands with Chen Sheqiang, chairman of Hunan Hualai Biology, to establish "Huayi Food", preparing to create a new brand of betel nut to enter the fierce betel nut market. Since then, "Huayi Food" and Chen Yi's every move have affected the nerves of the entire industry.
Yesterday, Chen Yi personally announced the name of the brand new areca brand of "Huayi Food" - Langbaiwang, homophonic NO.1 through a long article. Judging from the name of the new brand, it is meaningful. Chen Yi once led the cultivation of Taste King to become the No. 1 in the national industry. Now, he has transformed from a professional manager to an enterprise founder, founded "Huayi Food" and named the new brand "Langbaiwang". It is not difficult to see the motivation and determination of Chen Yi to start again and lead the new brand to "No.1" again.
Chen Yi has reached the age of half a century and has already achieved great success. However, he still chooses to start from scratch and join the game, because he always believes that "to achieve others is to achieve yourself". As he introduced in his long article, "This is a betel nut with the same value pursuit as its founder: simple, pure and more manly!"
In addition, Chen Yi's long article also revealed a key message that the new brand "Langbaiwang" is about to be "launched" in the main battlefield, that is, the first market - Huayi Food will choose this region in Guizhou and Guangxi markets, which not only avoids the fierce battle in Hunan market, but also reflects its deep insight into the national market, It is worthy of Chen Yi's modest title of "veteran of betel nut industry".
Judging from the current status of "Huayi Food", whether it is strategic thinking or "super luxury lineup", it is not just a slogan to be the first in the industry. The core management team, Chen Yi, needless to say, is another founder, Chen Sheqiang, who is also a legendary entrepreneur who led Hunan Hualaida to the first place in the industry. In addition to the two "first" strong alliances, Liu Bo, the production director, was the general manager of Hainan production base of the industry's No. 1 enterprise; Xiong Shide, Minister of Engineering, was responsible for the construction of several betel nut production bases; Zhang Xiaoren, the director of the General Manager's Office, also has the attribute of "Internet celebrity". His talent can be seen from a resignation letter that made him popular as a secretary of the municipal government.
Huayi Speed Iron Army Efficiency
At present, Huayi's corporate culture and appearance is a very elite "iron army" - strict discipline, high efficiency and speed, which is eye-catching. According to convention, it usually takes at least one year for areca enterprises to sign a contract and put it into production. In the construction of Huayi's factory buildings, in less than four months, a 6-storey complex building with a floor area of 11500 square meters and a 15 storey staff dormitory building with a floor area of 27000 square meters have sprung up, and two standardized factories have also been transformed, creating an unprecedented "Huayi speed". In addition, Huayi is the first in the industry to hold military training for dealers, so that dealers and manufacturers can become more cohesive strategic partnerships.
As Chen Yi mentioned at the end of the long article, the core values of "Huayi Food" - "openness, inclusiveness, common progress and sharing, and commitment" - how will this emerging enterprise, which was born to be the first, step by step realize its own ideals and goals? A "good play" will be staged immediately.
