According to my understanding of this enterprise and its founder Tao Huabi, the key words of Laoganma's success are: skill and integrity.
These words make it occupy the commanding height of the industry, which is far beyond the reach of the latecomers.

Imagine an enterprise that has no bank loan and almost never advertises. Now it is famous all over the world by virtue of its unique skills and integrity. Meanwhile, it also shows its unique skills and integrity, which are valuable as scarce resources in the enterprise competition.

When there was only a small Chang'an van in the old godmother enterprise, a Yunnan felon, knowing that the future was not long, asked the prison to eat some old godmother. At that time, the market in Yunnan could not buy the old godmother for a while. The prison contacted the enterprise, and the enterprise sent a box.

At that time, she rented a small yard of a village committee in the suburb to produce chili sauce. The product was still warm, so she was pulled away by cars one by one. The goods are delivered after the goods are delivered. The merchants have to wait in line for a week or two before they can get the goods. When I talked with her, I said that in a short time, you will build a large factory and have everything.

Laoganma is good at folk flavor. She is the youngest of her eight sisters. Her hometown is a village in Meitan County, Guizhou Province, which is a famous rural commercial town. It seemed that she was only in the third grade of primary school, and the family said that if there was no money for you to study, you should cook at home. She is eager to learn. She tastes hundreds of flavors, appeals to many experts, and makes excellent dishes, especially condiments, which show her strength.

She also has a good taste. Once, someone in the factory took back a condiment that tasted good. She tasted it and said it was not unusual. She immediately made it for everyone to taste, which made everyone confused.

She is honest. The pepper raw materials she used are mainly produced in Zunyi. Zunyi pepper was once an export inspection free product. The local big buyer who supplied her said to me that only we owed her money, she never owed us. She was given chilli, but no one dared to be careless. It would be difficult to deal with her again if she made a mistake. Local peppers for her need to be cut off one by one. After picking the cut peppers and repackaging them, there will be no impurities.

As a woman from the countryside, she is kind-hearted. A technical secondary school student from a nearby school, whose family was poor, often went to the flour stall she set up at the earliest time to eat flour. When she knew her family background, she did not accept money. As a result, the young man often brought other students to eat. People think that the old godmother is kind-hearted, so they just call her the old godmother. No one expected that this would become the gold lettered signboard of the company in the future.

When she turned the folk chili sauce into an industrial product, it immediately became a welcome for the migrant workers who were known as the Sichuan Army and the Guizhou Army, who loved to eat spicy food. They bought wherever they went, and through them, it was welcomed by more and more people, and the supply was in short supply for a long time.

Now some local people think that Lao Ganma's chili sauce is not as hot as it used to be, and it is not very satisfying for Guizhou people who like spicy food. It may be that Laoganma has moderately reduced the spicy taste through the production method, but the product is invincible in the northern region, where people do not like spicy food. A person in charge of the Qinhuangdao Public Security Bureau told me that he used to use green onion sweet sauce to make pancakes, but now he uses Laoganma hot sauce.

Chilli is a bit strange. The more you eat, the more you want to eat. It can be addictive. After becoming an industrial product, people will also add brand dependence and taste dependence. I have heard from more than one person that there are always several bottles of old mummies at home.

A friend who works in Tibet told me that in Tibet, even in remote places, he can buy a godmother in the shop. The products of Laoganma are also exported, which is especially popular among Chinese.

Since the old Ganma asked about the market, those who counterfeit or want to develop similar products have gone to sea. In those days, Lao Ganma Company and an infringement enterprise in Hunan fought a huge lawsuit, which caused a sensation and finally won. This battle is not about advertising, but it is better than thousands of advertisements, which greatly improves the popularity of Laoganma.

The godfather product company is in the same city as the godmother, but in another district. The old godmother is in front, and the old godfather is behind. It was once thought that the method of associating with relatives was used, which was suspected of infringement. Later, due to various reasons, we survived and managed well. Once, I asked the person in charge of the godfather, how does it compare with the godmother? He said that we can count our tickets by hand and others can weigh them by scales. The old Ganma said that the enterprise was outrageous and wanted to take advantage of the infringement.

A group of scientific researchers saw that the old Gan Ma was developed, and they also tried to produce chili sauce products, adding nutrients to them, saying that they would be better than the old Gan Ma. As a result, it didn't taste good. It died prematurely before it sold much. Scholars don't know that this is a condiment. The emphasis is on taste.

There are many enterprises that want to compete with Laoganma, but they still cannot reach the level of competitors. For Laoganma, it is a trend of stars crowding around the moon.

Lao Gan Ma has not read many books, but the national standard of oil made pepper is based on the standard of Lao Gan Ma. Today, she can be said to be the creator of culture.

There are many stories about Laoganma. I am trapped by shoulder periarthritis, and I have difficulty typing.

Lao Ganma's unique skills come from the people, and her integrity comes from the people. Isn't this the wisdom and valuable quality of Chinese folk? If you make something delicious and let people eat at ease, it will win countless people in the world. There are just a few words of skill and integrity. Now the business is booming. Those who really understand it will win. That's why.

This article is reproduced in Zhihu: http://www.zhihu.com/question/20370987