Hey Robert,can you send me the company boilerplate in Portuguese?
管理:在何处安装设备? 维修保养:How are marketing text snippets maintained? Who is responsible? 翻译:How is the boilerplate translated? How are marketing text snippets translated? Permission:Where and how do we use which snippet?
What are Common Marketing Text Snippets?
组合式配电盘 Social Media Profile Bio/Slogan 关键值配置 客户测试模块 Newsletter Footer Legal Company Info 输出消息 you name it
Where to Store Marketing Text Snippets?
You should have this information available to all employees(internal)and to various stakeholders(external)。 You need to search for the boilerplate text。 You need it sporadically,so you may forget its file location after~1year。 You need to see that it is approved and may request review&approval。 Different parties have different access like management can update but employees can only view it。
“结构:标题、子标题和正文” 结构:组件,产品说明,Screenshots,Logo Social Media Profile(Name,Slogan,Keywords)
Why Store all Marketing Text Snippets in a DAM?
You find the boilerplate among your marketing and product material。 You can apply the guidelines(e.g.approval,archival,translation)from your overall content strategy。 You can decide who can use or edit the boilerplate with permissions。 You can search for the boilerplate text and all its metadata like date,content type,or usage。 You can create update or validation tasks when the DAM publishes new products(product launch),somebody updates screenshots or logos,or Corp Com publishes a recent press release。
How To Maintain Marketing Text Snippets?
Link Boilerplate Item to Logo and Screenshots。 创建Automation that requests boilerplate validation when a linked item changes。
How to Translate Marketing Text Snippets?
创建a virtual type in Picturepark and add your company boilerplate in a single language—usually your native tongue。 Add as many other marketing texts as virtual types-these texts are really small。 Just bits and bytes。 You don't need to worry about File Storage costs。 Start DeepL Translation by selecting the required languages。 DeepL translates and you validate the translation。 You will retain control over your data—you can check and assess the values with a native speaker,ensuring total accuracy without the workload associated with manual translation。 Request validation using Picturepark automation from your managers who will need to sign off on the information in a final review。
How to Permit Marketing Text Snippets?
Permission set for internal employees to view。 Permission set for internal managers to edit and approve。 Permission set for external stakeholders to view。 Permission set for integrations(your website)to embed。 (Tipp:direct embedding from the DAM simplifies updates,as you just update1x in the DAM.)