Winter is coming, and it's the season to buy down jackets once a year! What brand of down jacket should I buy? What brand of down jacket is more famous?
I have seen many friends share a lot of information about down jacket brands, but there is no data basis, just a simple ranking of down jacket brands, which is the so-called brand ranking list. But how credible is it? Is it not objective to rank brands without authoritative data analysis? As the saying goes, everything should be based on evidence IT Industry experience, use Baidu search volume data to make an objective analysis of down jacket brands.
The number of Baidu searches for the keyword is also a reference value of how many people search for the keyword every day. It is reasonable to compare brand popularity according to the number of Baidu searches! Well, let's reveal the most famous down jacket brands (sorted by search volume):
1、 Ailaiyi down jacket (daily average search volume one thousand and eight hundred , endorsed by Xia Yu and Yuan Quan)
Ailaiyi down jacket is a down jacket under Ailaiyi brand, which belongs to Zhejiang Ailaiyi Down Products Co., Ltd one thousand nine hundred and ninety-seven Years. Ailaiyi has production bases and ten Several outsourcing processing and production networks have established Shanghai Ailaiyi Clothing Co., Ltd five Wholly owned subsidiaries. The brand has the titles of "Zhejiang Famous Trademark", "National Inspection free Product", "China Famous Brand Product", etc.
Tmall Ailaiyi Official Flagship Store (Double Crown) Address:
http://s.click.taobao.com/t?e=m%3D2%26s%3DwuPG8JqLKhUcQipKwQzePDAVflQIoZepK7Vc7tFgwiFRAdhuF14FMdcX%2F2jSwbkklovu%2FCElQOvHV89rqqVIccnjyd38oaEmxL%2B3Dq%2F1Bgc9hOXIpvNqJA%3D%3D
2、 Bosiden down jacket (daily average search volume one thousand and six hundred Wang Leehom)
Bosideng International Holding Co., Ltd. is the largest down jacket enterprise in China . It has many core brands of down garments , Catering to consumers of different classes with various high-quality down jacket products . Brands include " Bosideng " 、 " snow flying " 、 " Kangbo " 、 " Ice clean " 、 " Slim " and " Double feather " etc. . Bosiden down jacket continuous eighteen year (1995-2012) The comprehensive market share of similar products ranks first! Strictly speaking, the popularity of Bosiden is still the first, because the daily average search volume of the keyword "Bosiden women's down jacket" is one thousand and one hundred , the average daily search volume of "Bosiden official website of down jacket" is eight hundred and twenty , the average daily search volume of "Bosiden Flagship Down Garment Store" is three hundred and sixty However, "Ailaiyi down jacket" does not have such long tail word search volume, So Bosten is still the boss!
Address of official authentic Tmall Bosideng Love Store (Double Crown):
http://s.click.taobao.com/t?e=m%3D2%26s%3DREb5HyvkSGYcQipKwQzePDAVflQIoZepK7Vc7tFgwiFRAdhuF14FMZv0V9ddzNUNt4hWD5k2kjPHV89rqqVIccnjyd38oaEmeey6FV6%2BocrGJe8N%2FwNpGw%3D%3D
3、 Yalu down jacket (daily average search volume three hundred and eighty , endorsed by Zhao Wei and Chen Kun)
Yalu Group Co., Ltd. was founded one thousand nine hundred and seventy-two In, it owned Suzhou Yalu Holding Co., Ltd., Jiangsu Yalu Industrial Co., Ltd., Jiangsu Baifulun Investment Development Co., Ltd., Sino foreign joint venture Suzhou Yalu Fangyi Clothing Co., Ltd., Lanbing Clothing Co., Ltd., Suzhou Yalu Real Estate Co., Ltd., Suzhou Huazhao Real Estate Co., Ltd., Taicang Yalu Rural Microfinance Co., Ltd Guizhou Hezhang Dezhuo Coal Mine and other subsidiaries. It has set foot in clothing, real estate, finance, mining and other fields, and has achieved fruitful results.
Tmall Yalu down jacket brand store (Four Crown):
http://s.click.taobao.com/t?e=m%3D2%26s%3DYvS3U3lXkIccQipKwQzePDAVflQIoZepK7Vc7tFgwiFRAdhuF14FMRFjUp2Hjkwq79%2FTFaMDK6THV89rqqVIccnjyd38oaEm56Hrnn%2FGQ7QNPE6wEZ9BBA%3D%3D
4、 Jinyujie down jacket (daily average search volume three hundred and fifty , represented by Shu Qi)
JOSSY JO Jin Yujie is famous for his fashionable, sexy and charming style. It carried out the luxury at par to the end, overturned the old argument that "fashionable down jacket must be a luxury", and was able to integrate with the international trend, achieving JOSSY JO Jin Yujie's unique military, handsome and luxurious style. Inherited the design concept of fashion and heat preservation.
Tmall Jinyujie Flagship Store (I Crown):
http://s.click.taobao.com/t?e=m%3D2%26s%3DB5apVUA8VQ4cQipKwQzePDAVflQIoZepK7Vc7tFgwiFRAdhuF14FMY8p82zFJPpARitN3%2FurF3zHV89rqqVIccnjyd38oaEmYIyfx2Ixy30VUJbtataI%2BA%3D%3D
5、 Flying in snow down jacket (daily average search volume three hundred and forty Feng Shaofeng's endorsement. You often hear advertisements flying in the snow on TV, but why is the search volume so low? To be considered)
Xuezhongfei urban leisure clothing brand has been loved by consumers for many years because of its brand characteristics of vitality, enjoyment and fun. Xuezhongfei down jacket's domestic market share has been continuous thirteen Year（ 2000-2012 ）Second in the industry, Xuezhongfei brand value sixty-five point seven six It has become one of the most growing brands in the clothing industry. People's High quality Idol Mr. Feng Shaofeng Professes Xue Zhongfei , snow flying , I want to fly higher.
Tmall Snow Zhongfei official flagship store (three crowns):
http://s.click.taobao.com/t?e=m%3D2%26s%3Dr4qURO%2BIokQcQipKwQzePDAVflQIoZepK7Vc7tFgwiFRAdhuF14FMaOO7cA9UiC%2F8sviUM61dt3HV89rqqVIccnjyd38oaEmAjqaQD02t0YVUJbtataI%2BA%3D%3D
6、 Duck down jacket (daily average search volume two hundred and ninety ）
Duck down jacket is Jiangxi Gongqing Duck ( group ) Ltd., one of the top ten down jacket brands, a well-known trademark in China, a famous brand in China, a product certification of China's green environmental signs, and the largest professional manufacturer of modern down products in China. Jiangxi Gongqing Duck Group is the largest professional manufacturer of modern down products in China. It is a national second-class enterprise and has the right to import and export on its own. Have various management and technicians four thousand and five hundred Yu Ming, various advanced production equipment four thousand and five hundred Multiple sets. At present, it has formed mainly down products and concurrently engaged in leather clothing, acrylic cotton clothing and spring clothing. Knitting clothing, shirts and various specifications of spray cotton, computer embroidery, feather processing as supporting products of a variety of business patterns.
Duck down jacket flagship store counter (one diamond):
http://s.click.taobao.com/t?e=m%3D2%26s%3DYZI3f5vKRBAcQipKwQzePDAVflQIoZepLKpWJ%2Bin0XJRAdhuF14FMcr5g8hNo8CJ1aH1Hk3GeOjHV89rqqVIccnjyd38oaEm41Qd9Pfw9N2iZ%2BQMlGz6FQ%3D%3D
7、 Ice clean down jacket (daily average search volume two hundred and seventy , an independent brand under Bosiden)
Bingjie Garments Co., Ltd., invested and founded by Bosiden International Holdings Co., Ltd. and Shanghai Bosiden International Garments Co., Ltd., independently operates "Bingjie" brand series products and is one of Bosiden's "five golden flowers". Ice clean down jacket, advocating light fashion and fast fashion life attitude; Let the world dazzle, I advocate the new fashion - ice clean down jacket.
Taobao Bingjie down jacket flagship store address (two crowns):
http://s.click.taobao.com/t?e=m%3D2%26s%3DRMGhoXirDg4cQipKwQzePDAVflQIoZepLKpWJ%2Bin0XJRAdhuF14FMdOEsZoUnOaJ1aH1Hk3GeOjHV89rqqVIccnjyd38oaEmw7ZIgp%2FrHEQVUJbtataI%2BA%3D%3D
8、 Geo down jacket (daily average search volume one hundred and ninety ）
Geo down jacket combines with fashion, and talks with the trend to meet the needs of different classes of modern people. Over the past decades, it has proved its strength with brilliant achievements. Geo down jacket has passed ISO9000 The production and manufacturing process of the series of internationally certified quality standards not only makes the products beautiful and elegant, fashionable, but also has excellent process, novel materials and excellent technology, thus creating "Geo" and "Fenny", two popular down jacket brands.
9、 Tambor down jacket (daily average search volume one hundred and ninety , I just wear this brand of down jacket)
Qingzhou Tambor Garments Co., Ltd. has added fashion elements to the down garment industry with its unique artistic perspective, spiritual color application, and simple and meticulous artistic style. Its products include fashionable women's style, dynamic men's style, fashion frivolity, business elite, etc. The company adheres to the people-oriented development concept to constantly improve brand popularity and reputation.
Tmall Tambor official flagship store (two crowns):
http://s.click.taobao.com/t?e=m%3D2%26s%3DUBWBOFdTB3scQipKwQzePDAVflQIoZepK7Vc7tFgwiFRAdhuF14FMZPFgNma7civt4hWD5k2kjPHV89rqqVIccnjyd38oaEmse%2FmCllhmuoNPE6wEZ9BBA%3D%3D
10、 UNIQLO down jacket (daily average search volume one hundred and eighty ）
I haven't heard of the brand, and I haven't found the profile yet. I really don't know why there is such a high search volume!
Bonus tips:
How to choose and buy down jacket
When the AQSIQ released the results of the national supervision and spot check on the quality of down jacket products, it especially reminded consumers to pay attention to the following aspects when purchasing down jacket:
1、 Style: It is novel, unique, fit, generous and practical, and the detachable type is preferred.
two , Price: Generally, the price is moderate. If the price is too low, the internal quality of down cannot be guaranteed and various quality disputes are likely to occur.
three . Pile content and filling: You should choose the pile content and filling amount that suit your needs. The down content of down jacket is generally 70% And above, with a certain degree of bulk and softness. The amount of down filling is related to the degree of warmth of down jacket, which should be determined according to the needs of wearing.
four Resilience: Press the fluffy down jacket once, and then release it, it will spring back quickly and restore to the original state, indicating that the fluffy down is good. If the down content is low, mixed with a certain amount of hair pieces or crushed hair, the resilience is poor, and I feel heavy when I hold the down jacket in my hand.
five . Anti burring performance: The surface and lining materials of down products shall be anti drilling. Take a shot and find that the down products with diamond are definitely inferior. Due to the smoothness of down, it is normal for a small amount of down to overflow from the suture.
six Air permeability: Down jacket cannot be drilled down, but it should also have a certain air permeability. For example, the fabric, lining and gall material of down jacket have poor air permeability. First, the moisture in the wearing process is not easy to emit, causing moisture and discomfort and warmth. The second is that it is not easy to dry after washing. The above two factors will cause the down to deteriorate in varying degrees when exposed to moisture, giving off a bad smell.
seven , Odor: Smell it, take a deep breath close to the down products, smell the smell inside, and avoid purchasing goods with strong smell. However, because they are animal feathers, it is normal to have a certain smell.
eight Auxiliary materials: On a down jacket, there are many accessories, such as zippers, metal buttons, etc., whether they are beautiful, smooth, and suitable for tightness.
People from authoritative departments also specially remind consumers:
First, all kinds of marks on the down jacket should be complete, such as the name and address of the factory, the content of ingredients in the fabric lining, the type and content of down, the index of down filling, washing marks, quality grade, code of executive standards, etc;
Second, pay attention to whether there is plastic film and fake impermeable lining in the down jacket lining;
Third, we should go to large and medium-sized stores with quality reputation and standardized after-sales service to protect our legitimate rights and interests
