|
Introduction to Xigu Cultural Exchange? According to the relevant personnel of Xigu Cultural Exchange, before we talked about intangible cultural heritage+and Internet era+intangible cultural heritage, we talked about the industrialization of intangible cultural heritage, which actually requires courage. Since 2001, there has been an endless debate on the protection and inheritance of intangible cultural heritage, whether it can be commercialized and industrialized. Why can we talk about it today? That's because in recent years, everyone has gradually reached consensus on productive protection and living inheritance.
In particular, at the third press conference held by the Ministry of Culture in August 2014, the Department of Intangible Cultural Heritage proposed the new 11 articles, which pointed out the road and direction for our industrialization of non heritage. The possible implementation path of Intangible Cultural Heritage+Internet has reached a consensus that online platforms can be realized through content mining, community experience and product sales. This is not only a media platform, but also a social platform, and also a theme based creative e-commerce. The offline platform includes industrial investment, brand incubation, product operation, offline intangible cultural heritage learning experience space, and many domestic cultural places related to intangible cultural heritage are trying to do intangible cultural heritage education, training and experience. The learning experience space of offline intangible heritage experience can be realized through online publicity and connotation mining. The opinion of this article only represents the author himself. If the source of the article is a network reprint, this website is an information publishing platform. If there is infringement, please contact this website to delete it in time.
|
