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Recently, the Tencent Film Press Conference with the theme of "If Water, Symbiosis" was held in Beijing Water Cube, and more than 800 guests from the government, industry and media attended.
Based on the idea of "not doing film and television in isolation" and the positioning of "an open content platform focusing on high-quality film and television works under the new cultural and creative ecology", Tencent Pictures released six major cultural product series, including Oriental stories, dimensional wall breaking, youth energy, international exploration, era melody, and ancient dragon swordsman, including Celebrating the Past Years, Facing the Sea, Eight Hundred New news and project progress of more than 40 film and television projects including Poison.
In the dimensional wall breaking series of the major plays, the live action drama adaptation of two Guoman works, Under One Man and Once Upon a Time There Was a Spirit Sword Mountain, became the focus of public attention, and the main creators of the two live action dramas also appeared at the press conference.
The latest progress of domestic animation IP adapted live action drama was announced
At the press conference, Mi Er, the comic writer of "Under One", Xu Jinglei, the production supervisor of the series, Tian Meng, the director, and Zou Zhengyu, the general manager of Tencent Interactive Entertainment Animation Business Department, the vice president of Tencent Film, and the head of Manyu Studio jointly shared the latest progress of the live show "Under One". Xu Jinglei shared her experience in animation production on the stage. At the same time, director Tian Meng said that the preparatory work, including the concept map and action special effect design, field survey, and angle selection, was proceeding in an orderly manner, and showed the work feature videos. In addition, Zou Zhengyu also said that he would continue to develop the series "Under One" in the future.
(Under One Man, the main creator of the live action drama)
In terms of the live action drama "Once Upon a Time, There Was a Soul Sword Mountain", Yang Yan, senior producer of Tencent Pictures' boldface studio, and Xu Kai, Gao Yuer, Guo Xiaoting, Zhu Yuanbing, Zheng Yawen, the leading actors, jointly participated in the release. On the stage, Yang Yan, the producer, introduced the idea of building the series. The live show "Once upon a time there was a Lingjian Mountain" is determined to be directed by China and China, and the project is currently under preparation.
(The main creator of the live show "Once upon a time there was a Lingjian Mountain")
Under One Man is an online cartoon originally created by Mi Er. The cartoon focuses on Zhang Chulan, a skilful girl, and Feng Baobao, an "immortal girl" with no memory. In order to solve the mystery of Feng Baobao's life experience, he embarked on a journey of "different people". The cartoon "Under One" has a huge world view, and the work is full of Taoist culture and bloody fights, which has triggered discussion in the animation circle and even in the Taoist community. At present, Under One has a popularity value of 15.6 billion and a collection of more than 3.8 million. The animation is currently broadcast for two seasons, with a total network broadcast volume of more than 3 billion.
The cartoon "Once Upon a Time, There Was a Spirit Sword Mountain" was adapted from the online novel of the same name by His Majesty the King. It mainly tells the story that the male leader Wang Lu Chao, who was pregnant with a rare ethereal root in the world, challenged the entrance exam of the "Spirit Sword School" and began his unique path to immortality. At present, "Once upon a time, there was a Holy Sword Mountain" has a popularity value of 6.4 billion and a collection of more than 2.4 million people. Its animation of the same name was jointly created by China and Japan, and it became the first domestic youth to be serialized on Japanese television.
In addition, the related projects of this press conference and Tencent Animation also include the live film adaptation of animation IP, such as "Little Red Lady of the Fox Demon", "Echo to the Internet", "Journey to the West", "Strange Notes", and "My Name is Bai Xiaofei".
New cultural and creative strategies support the continuous growth of high-quality animation IP
As an important content matrix of Tencent's new cultural and creative strategy, Tencent Animation starts from the emotional needs of young people, combines the current trends and traditional culture that young people are concerned about, carries out cross domain interaction, creates high-quality animation IP, and incubates the cultural value of animation IP.
In the field of traditional culture, Tencent Animation pays homage to the classics of martial arts, and launches Jin Yong's cartoon works. At present, works such as "Eight Heavenly Dragons", "Legend of Heroes in Shooting and Engraving", "Swordsman's Journey", "Laughing and Proud Jianghu", and "Flying Fox in Snow Mountain" have been launched. In addition, the press conference announced the "Gulong New Dimension Plan" of Tencent Animation. It is expected that in 2019, Tencent Animation will launch an exclusive serial of Gulong Animation, including "Two Proud Men", "Happy Heroes", "The Legend of Lu Xiaofeng" and "The Sword of the Third Young Master".
("Gulong New Dimension Plan")
In addition, Tencent Animation, in order to restore the historical gap, cooperated with the Palace Museum and NEXT IDEA to launch the cartoon "The Echo of the Palace Museum", which tells about the southward and westward migration of the cultural relics of the Palace Museum during the Anti Japanese War. At the same time, it teamed up with the cartoon master Cai Zhizhong to create the cartoon "The Wind Blows and the Sand Blows", which has seen the history of Dunhuang from the perspective of the famous historical festival envoys Zhang Yichao and Cao Xijin's family.
(Tencent Animation cooperated with the Palace Museum and NEXT IDEA to create the comic "Echo of the Palace Museum")
In the aspect of fashion culture, Tencent Animation has linked the current popular idols Delireba, New F4, Kunyin Sizi, etc., launched their two-dimensional images, created a number of comics such as "Cold Bar Action", "My 1/4 Boyfriend" and "Love a House of Vampires", and won the love of many fans. Tencent Animation also linked with E-sports, joined hands with the super competition and mutual entertainment, and launched five works, including "Future Restart", "Wild Ancestor", "Master Seller", "Gate to the Star Field", and "Ladder Battlefield", involving topics such as youth passion, future science fiction, campus youth, and exploration suspense.
In addition, in terms of animation IP development, Tencent Animation is also constantly exploring. In August this year, Tencent Animation announced that it would cooperate with Ruosen Digital to create 3D animation of Tioman's Cat Demon's Temptation, which is expected to be broadcast in December. In addition, Tencent Animation also joined hands with Tencent Go to invite Yun Ruiwen, the heroine of Women's Ninth Segment, to become the online promotion ambassador of the 2018 Tencent World Artificial Intelligence Go Competition. In addition, Yun Ruiwen also played chess with Ke Jie, a well-known chess player, becoming the first virtual two-dimensional chess player to play chess with real chess players. The image of Yun Ruiwen, a Go girl, was recognized by many Go lovers.
(Yun Ruiwen, the protagonist of Women's Ninth Stage, became the online promotion ambassador of the 2018 AI Go Contest)
Tencent Animation has added value to the animation IP through animation, diffuse linkage, roaming linkage and many cross-border cooperation ways, and has also brought more possibilities for the development of the national diffuse market. This live action adaptation of many works, such as "Under One Man", "Once Upon a Time There Was a Sword Mountain", is also an active exploration for Tencent Animation. It is believed that there will be more high-quality domestic animation IP active in different fields in the future. The opinion of this article only represents the author himself. If the source of the article is a network reprint, this website is an information publishing platform. If there is infringement, please contact this website to delete it in time.
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