Grind Time Coffee was founded in 2008 and is affiliated to Anhui Fengqingyang Brand Management Co., Ltd. (Fengqingyang stock code: 872977). At the beginning of its establishment“ major The "hand-made flower coffee shop" has become the choice of many coffee lovers. At the beginning of its establishment, Grind Time grew into China A strong brand with potential in the mainland market.

Today in China Hefei, Grind Time has opened several direct stores, China Hundreds of franchises have been authorized in mainland China. Grind Time creatively put forward the concept of "coffee angel", fully established communication and interaction with customers, conveyed coffee culture in a relaxed conversation with customers, and inherited the cultural connotation behind the coffee spirit. At the same time, its semi self-service experiential consumption and member club activities make members feel more relaxed and happy, and feel the "warmth, friendliness and humanity" conveyed by grinding time in the busy and fast pace of modern life.

In 2013, Grind Time Cafe launched the concept of "coffee library", combining coffee with reading, enjoying fashionable leisure life, and paying attention to the spread of intellectual culture. Perfect coffee technology, mature business system, high brand and industry reputation attract more and more consumers. Grinding time coffee, slow life, and beautiful taste!

　　 Grinding time joining ten Big advantage

l. Enjoy the right to use the trademark, business model, technical secret recipe, goodwill, etc. of Grind Time;

2. Enjoy the sales right of special products and new products developed by the headquarters;

3. Obtain special personnel from the headquarters to assist in the location selection, market research and opening planning of the branch;

4. Obtain the headquarters major Support such as procurement, distribution and operation guidance;

5. Receive training from the headquarters system, and operate their own enterprises with proven successful experience;

6. The nationwide unified decoration model, overall store design and unified VI image can enable the franchised enterprises to start quickly;

7. Obtain a complete set of comprehensive service system before, during and after the opening of the store from the headquarters;

8. Enjoy the opportunities and rights of various seminars and social gatherings held by the headquarters;

9. Enjoy strong support from the headquarters for annual advertising and public welfare activities;

10. With the support of headquarters and the full support of brother stores, all franchised stores will no longer fight alone and enjoy the success of international brands.

　　 Core competitiveness

1. Product uniqueness: coffee that is very suitable for Chinese

The raw materials are all Arabica beans from South Africa. After selection, they are transported to the mainland headquarters in Hefei by air. Coffee beans from different regions have different flavors, while each coffee bean from grinding time is carefully selected, with different quality and blending ratio. Baking, grinding and cooking are the unique recipe for grinding for half a century.

2. Rich human resources and excellent skills

Since the strategic direction of Milled Time Coffee is direct marketing by the headquarters and joining in the whole country, the headquarters pays special attention to human resources construction, which directly determines the expansion speed, store quality and vitality of Milled Time Coffee. According to the instructions of the headquarters, a set of suitable China Staff training and cultivation system, ensure Rich human resources and excellent skills.

3. Accurate market positioning

The grinding time is dominated by leisure coffee, and the main body is to create "the third space of urban life". The consumer group is a fashionable young white-collar group aged 18-35. This consumer group focuses on enjoyment, leisure, knowledge, respect for human nature, and is rich in petty bourgeoisie China It accounts for 30% of the population and will increase year by year. On this basis, it is particularly important to open affordable and convenient stores to meet the coffee dream of the huge young fashion group.

4. Advanced marketing concept

A. Grinding Time Coffee proposed the position of "coffee angel" in the industry, which is both a brand image and a messenger of coffee culture communication. It serves as a waiter to deeply communicate with guests, understand their needs, spread coffee culture, and establish customer relationships. The setting of this position has caused great repercussions in the market.

B. A domestic coffee club was established to find urban partners with similar age, interests and interests through the media of grinding time coffee, which greatly strengthened customer loyalty and provided market positioning for its brand publicity benefits.

　　 Grinding time joining support

1. Support for site selection skills

Site selection is the basis and key to opening a store. With decades of business experience, it has rich experience and skills in site selection, which can provide valuable reference for franchisees, so that they can avoid detours, decision-making mistakes and start at the starting line. This support enables the franchisee to grasp the opportunity and take the lead in the competition of the same industry. (The headquarters will arrive at the local place within 3-5 working days after receiving the request for the agreed location)

2. Support for standardized decoration scheme

With years of rich experience, combined with the decoration designer's major Ability to provide reasonable, practical and characteristic decoration scheme for franchisees. It is not only standardized as a whole, but also carefully designed for chain stores. This support will make the simple floor plan in the hands of the franchisee become a decoration scheme using value. (Within 10 days after the location, the headquarters will provide all the decoration contents of the franchise store)

3. Support for unified store image

Grinding time will unify the store image. The store image was created by major Designed by the design company, the unified VI manual makes all the grinding time chain stores present a uniform image, giving people a strong visual impact. This support will enable the chain stores to fully gain strong international brand influence.

4. Support for cost optimization management

The types, quality standards, required quantity, purchase price and purchase channels of fixed assets, low value consumables required for the operation of grinding time. This support can enable the franchisees to be careful, save a lot of unnecessary financial, material and human resources, and quickly become experts in the coffee industry. (Before opening, the headquarters will major Training franchisees on purchasing, pricing, cost accounting, control and other catering major And knowledge)

5. Support for personnel training

Provide management and technical personnel with major Training, supported by theory and practice, enables chain stores to reach a high level of operating standards at a high speed. (The headquarters will give five free training places to the franchisees, and the franchisees will pay for the transportation and accommodation fees. Before opening, the headquarters will send the customer service store manager to the franchisees' local store for guidance.)

6. Support for opening planning

According to the market research data provided by the franchisee and its own rich experience, Grind Time will tailor the opening ceremony plan and opening marketing plan for the franchisee. This support can enable franchisees to quickly seize the local market and become an important role in the local coffee industry.

7. Support of unique business skills

Based on decades of business experience and analysis of successful and failed enterprises in the same industry, Grinding Time has searched out a set of unique business concepts and skills, which has been proved to be successful by the market. After joining the cooperation, everything will be operated according to the operation mode of the direct store, which will make the local operation of the chain store twice the result with half the effort.

8. Mature management support

The Grind Time Management Manual is a standard and high standard management manual. After years of operation, it has formed a mature management system. This support can quickly promote the management of chain stores to an ideal level.

9. Support for successful marketing

Grinding time has major The marketing team of. They have a clear understanding of the development law of the coffee industry, are proficient in marketing skills, and have novel means and rigorous cost control. This support can make the franchisee's tourist source continuous. The establishment of the Grinding Time Coffee Member Club has greatly improved customer loyalty and public praise. (The marketing planning department of the headquarters will irregularly plan various marketing plans according to the market and provide them to the franchisee)

10. Support for continuous development of unique skills

Grinding Time has a high-level technology research and development team. They are the leading players in the industry. They constantly provide business advice to improve your business level. (The technical R&D department of the headquarters will regularly launch new coffee products and provide them to franchisees in time)

11. Crisis response and support of backup personnel

Grind Time has a group of talented and experienced reserve teams, which can not only meet the expansion of Grind Time's franchise business, but also provide a strong reserve force for chain stores in case of business crisis such as talent shortage, so that the development of chain stores will always be in a controllable and stable state.

l. Love coffee culture and have a strong interest in coffee; (If there is no coffee experience, training will be arranged in the early stage, and the customer service manager will be assigned to help support)

2. Have a strong sense of enterprise, responsibility and the desire to pursue enterprise success;

3. Recognize the corporate culture of "grinding time", the business philosophy and management model of "grinding time", including: shop name, brand, logo, management, image and service;

4. Maintain the brand reputation of "grinding time" brand, ensure Do not infringe the trademark of "grinding time";

5. Having legal procedures and suitable business premises;

6. Having corresponding necessary property conditions and financial capacity;

7. Have a sincere attitude of cooperation, and complete the local coordination of foreign relations in the business process;

8. Be able to pay the franchise fee and trademark name use fee in strict accordance with the agreement;

9. Able to accept the unified management of the "grinding time" franchise system.