As a global ice cream market manufacturer, Wall's has a long history of producing ice cream and belongs to Unilever Group. Hollux has always maintained its leading position in the ice cream industry by creating products with extraordinary technology, strict quality and founding spirit.

In 1993, Heluxue officially entered. Just six months after its establishment, the sales of Holloway Ice Cream exceeded 3.5 million liters, setting a record of one year's high sales of Unilever's new global ice cream company. Then, a factory was set up, a large refrigerator was built, Qu's ice cream business in China was acquired, and Li Ka shing's Mandelin brand was acquired at the cost of 800 million yuan. With this series of efforts, Holloway gradually grew into a national brand.

Heluxue ice cream not only brings delicious food, but also brings joy. Heluxue will also adhere to its consistent pursuit, provide better products and encourage more people to enjoy the fun of life.

True happiness, like love or pregnancy, is very valuable. Happy moments are often those shared with others, such as eating an ice cream and giving each other a smile.

Ice cream makes people happy. The company encourages everyone to eat more ice cream to enjoy more happy moments.

The company believes that happiness can be mutually contagious, so Heluxue has set off a wave of pursuit of happiness, hoping to make the world full of happiness.

At a deeper level, the company is determined to become an advocate of happiness. In such a campaign to promote happiness, it encourages consumers to actively pursue these beautiful moments. In fact, people do not fully know those things that can make people happy, and only this interpretation of "happiness" and Luxue can really bring individual changes from within. In addition, a company should do more meaningful things, such as producing these pleasant food, purifying the freezer to maintain the sustainable use of resources, and so on, so that the planet can be truly happy.

How to capture the hearts of urban young men and women? It seems that Kelaido, a sub product of Heluxue, always kills the ice cream market with strange tricks. In 2014, the new single product "Taro Milk Taste" continued its micro film marketing method. In addition to teaming up with popular idols like Ke Zhendong, Lin Yichen and Chen Bolin, Ka'aido's micro film made new moves. The plot is no longer set against the background of campus, and more "secret love triangle" and "chasing goddess" are added to the fresh and warm youth tone And other topics close to the current urban men and women. With the growth of the protagonist in the play, the brand of Kaedo has gradually become "mature". Kaedo expressed the hope that this micro film would advocate and publicize Kaedo's positive youth love proposition and bravely say love in its own unique way.