On May 14, the world's leading third-party authoritative data analysis agency, iiMediaResearch, released the 2019Q1 Monitoring Report on China's Cross border E-commerce Market. The report shows that in the first quarter of 2019, under the encouragement of national policies, cross-border e-commerce still maintained a good growth trend. Among them, NetEase Kaola ranked first with 27.5% market share, ranked first in cross-border e-commerce market share for the eighth time, followed by Tmall Global and Hayden Global with 25% and 13% market shares respectively. According to the survey of authentic trust of users of iMedia Consulting, in Q1 2019, Netease Kaola won the first place in authentic trust again with 8.67 points.
It is reported that since 2016, Netease Kaola has occupied the first place in cross-border e-commerce market share for three consecutive years, and has won the first place in genuine trust for four times. According to analysts of iMedia Consulting, NetEase Kaola has successfully built a reputation of self run authentic products, won the trust of consumers and accumulated a large number of user groups by virtue of the self run direct purchase model.
Increase the size of offline entities, and the trend of new consumer e-commerce appears in the future
In the first quarter of 2019, all major e-commerce platforms increased the number of offline entities, which was sorted out in the report. Taking Netease koala as an example, in January 2019, Netease koala opened its first offline flagship store in Hangzhou Hubin Yintai, and said it would open 15 more offline stores in 2019; In April 2019, Hangzhou Raffles Plaza launched its first "Global Factory Store", and will open 12 "Global Factory Store Offline Stores" in the future by means of franchise to go nationwide.
Analysts from iMedia believe that pure online e-commerce platform operation is difficult to meet the needs of users' shopping experience, and offline stores will supplement user scenarios and experience needs. In the comparison of cross-border e-commerce offline stores, after more than a year of offline operation exploration, Netease Kaola has developed more mature in store expansion and has a relatively good user experience. At present, it is easier for cross-border e-commerce offline stores to reach high customer price transactions, and 75% of the interviewed offline store customers are willing to try or use the corresponding online e-commerce platform, which has a lot of room for development. "Online products+offline scenes" is the mainstream trend of new consumer e-commerce platforms in the future.
Consolidate the quality supply chain, and achieve a win-win situation between cross-border e-commerce platforms and overseas brands
In terms of cross-border supply chain layout, as the leader of cross-border e-commerce, Netease Kaola has successively cooperated with Abbott, a world-famous medical and health care company, Biosphere, a high-end infant nutrition and health brand under Jianhe Group, iRobot, a world-famous robot brand, Nestle, a leading global food and infant nutrition company Kobayashi Pharmaceutical, a famous Japanese pharmaceutical enterprise, and other well-known brands have made strategic cooperation to expand the supply chain advantage.
So far, Netease Kaola has established strategic partnerships with more than 1000 first-line brands and high-quality suppliers from more than 80 countries, and is honored as "the best partner in China" by overseas brands. At the first China International Import Expo in 2018, Netease Koala and more than 110 enterprises completed commodity purchase agreements totaling nearly 20 billion yuan, and continued to bring high-quality brands and quality goods to domestic consumers around the world.
Analysts from iMedia believe that the global signing territory of Netease Kaola continues to expand, the types and sources of goods continue to enrich, the trust of authentic products has been improved, and the cross-border e-commerce platform and overseas brands will achieve win-win results in the future.
The report also pointed out that in the context of China's "Belt and Road" initiative, a series of cross-border favorable policies, including the E-Commerce Law, the NPC and CPPCC, and the new cross-border policy, will not only regulate the healthy development of the industry, but also bring new development opportunities for cross-border e-commerce and promote the healthy development of the e-commerce industry.
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