"Let's go and enjoy the flowers!" With the arrival of spring, enjoying flowers in spring has become a popular choice for people to go out to play. Recently, municipal parks, country parks, theme parks, key tourism villages and towns across the country have welcomed a wave of play. A few days ago, the Travel Trend Report for the 2024 Spring Festival Travel Season was released on the same trip. According to the report, the popularity of flower tours in March increased more than three times year on year, becoming a highlight of the spring tourism market. According to the data from Ctrip, ticket orders for flower appreciation scenic spots increased by 391% year on year only during the Tomb sweeping Day holiday.

Not only that, taking the opportunity of enjoying flowers in spring, all regions have innovatively integrated various formats such as market, camping, picking and so on to bring more new experiences to consumers.

At the Taoran Market opened in Beijing Taoranting Park, small tourists are experiencing painting fans. Photographed by Qiao Yeqiong, a reporter of People's Daily Online

Beijing Taoranting Park is holding the 9th Begonia Spring Flower Cultural Festival recently. At the Taoran Market, activities such as painting fan faces, plastering dolls, and facial painting attracted many people to stop. "We have hosted more than 40 groups of families in the morning, all of whom come to draw fan faces," a shopkeeper told reporters. Feel the beauty of the integration of crabapple and culture and art. The cultural festival has driven the sales of cultural and creative products such as key chains, bookmarks and postcards in the shape of crabapple flowers to increase significantly.

Walking into the suburb of Nanpingba, Banan District, Chongqing, tourists enjoy delicious food, barbecues and picnics outside their camping tents, and enjoy close contact with nature. There is no need to make strategies, and the time is flexible and controllable, which makes camping more and more popular, and realizes the rapid transformation from a minority hobby to a popular one. According to the data from Tianyan, up to now, there are nearly 200000 camping related enterprises in China, including more than 5670 newly registered enterprises in March 2024.

From Qingming to Guyu, it is the spring tea picking season. Tonglu in Zhejiang, Wuyi Mountain in Fujian, Wuyuan in Jiangxi, Xishuangbanna in Yunnan, etc. usher in the peak of tea culture experience. Recently, Diaoyin E-commerce released the 2024 Spring Tea Consumption Data Report, which showed that in the past March, a total of 6.47 million people placed an order to buy the "first tea" in spring, and 14.35 million tea orders of various categories were sold in total. The daily average order volume of spring tea increased by more than 50% compared with last year.

Cultural elements, such as national style clothing, new Chinese style, Han costume makeup, intangible cultural heritage experience, have also become popular consumers in spring. In places such as Xi'an Datang Sleepless City and Luoyang Yingtianmen Relics Museum, many tourists wear ancient costumes to experience traditional culture such as poetry, music, tea and ritual. The spring/summer trend of clothing industry in 2024 released by Vipshop shows that "new Chinese style" clothing will become one of the most important trends in spring/summer this year, and the sales of button down jackets, horse face skirts, embroidered shirts, and national style suits will break out in spring/summer this year.

In terms of market supply, fresh spring vegetables have come into the market in many places. Ding Dong's vegetable buying data shows that the Chinese toon, shepherd's purse, grass, pea, malan, medlar, garlic and chrysanthemum brain, known as "seven heads and one brain", account for half of the sales. The latest Spring Food Consumption Observation released by the Jingdong Institute of Consumption and Industrial Development shows that spring food consumption has constantly broken through regional restrictions, and Beijing, Guangdong, Shanghai, Jiangsu and Zhejiang have become major consumer provinces.

In addition, as the active period of the home decoration market, the concept of green, environmentally friendly, comfortable and livable home is increasingly popular. High quality products such as smart home appliances are warmly sought after by consumers and become a highlight of the spring consumer market. (Intern Yang Ziye also contributed to this article)

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