Dairy industry is a key industry related to the national economy and the people's livelihood. At present, how to improve the core competitiveness, seize the new opportunity of consumption upgrading, realize their own development and boost the high-quality development of the industry has become a must for every dairy enterprise.

Recently, Han Chunhui, Secretary of the Party Committee and General Manager of Yuexiu Huishan, said in an interview with the People's Daily Online reporter that in the face of the highly competitive dairy market, the enterprise will continue to cultivate rare milk sources, adhere to the original mission of "providing consumers with quality and assured dairy products", and open the era of high-end milk powder, Let more Chinese families enjoy the healthy nutritional value and taste experience of Juanshan milk.

Adhering to "innovation" in "integrity" is an eternal subject for dairy industry to achieve sustainable development. Han Chunhui said that it is Yuexiu Huishan's consistent commitment to grow good grass, raise good cattle, improve the quality of upstream milk sources, build a food safety control system and quality traceability system throughout the industry chain, and strive to provide consumers with safe, healthy and high-quality dairy products. "It is the mountain of quality, the responsibility and responsibility of state-owned dairy enterprises, and the lifeline of dairy enterprises that should be guarded," said Han Chunhui.

In the dairy track, the quality of milk source is recognized as the core competitiveness of the industry. It is reported that Juanshan cattle are imported from Jesse Island in the English Channel. There are only about 200000 cows in the world, accounting for only 1% of the total number of cows. Its raw milk fat rate can reach 5%, and the content of high-quality milk protein can reach more than 3.8%.

At present, with consumers' higher pursuit of health, nutrition and green dairy products, the upward trend of high-end dairy products is obvious. Quality has become the key word for consumption to drive economic growth. The high-end milk powder market has grown significantly, and Juanshan milk source race track has become a major fan of milk powder.

"Huishan Marry milk powder is the first infant formula in China that uses rare Juanshan milk source." Han Chunhui introduced that as early as 2010, Huishan Dairy introduced the first batch of pure Juanshan cattle, and gradually formed large-scale breeding. It is one of the earliest enterprises in China that began to layout Juanshan milk source. After more than ten years of deep cultivation, a mature Juanshan milk industry system has been formed.

Adherence is the foundation of the enterprise, and innovation is the constant driving force for development. Han Chunhui said that in recent years, Yuexiu Huishan grasped the personalized demand of people for high-quality milk powder in the era of consumption upgrading, anchored the segmented track of Juanshan milk source milk powder, continued to dig into rare milk sources, improved the research and development system, expanded its own advantages with differentiated competition, achieved a race and lead in the field of milk powder, and embarked on a unique high-quality development path.

The safety and stability of the industrial chain supply chain is the key to the smooth economic cycle of large countries, and also an important basis for building a new development pattern. In Han Chunhui's view, persistent construction of the whole industry chain model, firm control over the quality of milk sources, and 73 years of brand accumulation are the biggest foundation for Yuexiu Huishan to create rare Juanshan quality.

From planting good grass, raising good cattle to producing good milk, Huishan Dairy has always adhered to the development concept of the green whole industry chain, adhered to the whole process quality control, and ensured the food safety from the field to the table.

"Whether it's baby powder or liquid milk, we can maximize the production of high-quality products with the same quality," said Han Chunhui. For Huishan people, "Huishan" is both a responsibility and a driving force.

The Guiding Opinions on the Strategic Development of China's Dairy Industry during the 14th Five Year Plan period put forward that we should strengthen the guidance of people's milk consumption level, actively optimize and enrich the dairy supply structure, accelerate the modernization of the dairy industry, and promote the overall revitalization of the dairy industry.

Referring to the future development, Han Chunhui said that Yuexiu Huishan would actively integrate into the national development and industrial upgrading trend, relying on the unique and rare Juanshan milk source advantage, to make Huishan milk powder better and stronger, especially high-end milk powder categories such as Mary, to achieve the strategic goal of dairy enterprises that "lead in the region, break out in the country, own milk sources, and have better quality", along with production standardization The revitalization path of dairy industry with high-quality products, diversified supply and digital and intelligent industries has promoted China's contribution to the development of dairy industry from a big country to a powerful country. (Intern Wang Yanru also contributed to this article)

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