After work, we invited friends to experience an immersive drama, played "fly" at weekends to watch a passionate concert, and enjoyed a wonderful dance drama with our family in our spare time... Since this year, the performance market in many places across the country has made a "good start", the popularity of concerts and music festivals has been rising, and the new space for "small and beautiful" performance has flourished, fully releasing the potential of cultural consumption, Activate the new driving force of cultural consumption.

According to the data released by the China Performance Industry Association, in the first quarter of this year, there were 119000 commercial performances (excluding entertainment venues) nationwide, an increase of 72.71% over the same period last year; Box office revenue was 10.8 billion yuan, up 116.87% year on year; The number of performers reached 38.8699 million, up 77.88% over the same period last year.

The first quarter was originally the off-season of large-scale concerts and music festivals, but this year the market showed a trend of "off-season is not light". Nearly 200 large and medium-sized concerts and music festivals with more than 2000 people were launched nationwide, and the concert ticket market continued to rise. According to the information of the ticketing platform, more than 20 singers released their annual performance plans in the first quarter, and many popular projects were hot. Although "one ticket is hard to get" and "light speed is sold out", audiences everywhere are still eager to "fight for speed".

In addition to the increasingly popular performance market, new space for diversified cultural tourism consumption is emerging one after another. The new scene of "performance+experience" brings more possibilities for the vigorous development of the performance market.

Tianjin Zhangyuan launched an immersive deductive exhibition, "The Past of Tianjin", which combines drama performance with Zhangyuan's "Night Tour", so that sightseeing and watching performances complement each other; Changsha, Hunan Province, launched the Youth Theater "Just the Young Student" in Juzizhou. Tourists are "actors" when they enter the theater, realizing "zero distance" between watching and acting; Hebei Art Center has launched an art making space, with 360 degree panoramic image immersion and multi floor marching interactive performance, adding new scenes to the urban culture.

"I have been to many big theaters before, but I didn't expect that there would be so many new ways to play in the performance." Mr. Cui, who was "chasing dramas across the city" with his family, told reporters, "We flew from Beijing to Shanghai to participate in the Spring Festival Theater Market created by The Sound of Music and Kids II Fareast Grand Theater, which is still full of smoke."

Many insiders said that since this year, the new performance space in many cities has added consumption scenes to tourism. Local cultural and tourism departments should actively lead the way, cooperate with performance agencies and actors, jointly promote local culture and tourism resources, and promote the expansion, improvement and upgrading of cultural consumption with high-level supply, high-quality service and high-quality content. (Poster production: Ding Yajie, intern; photo source: Visual China)

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