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Subsidy for energy-saving household appliances

People benefiting policy
synonym Energy saving subsidies for household appliances (Energy saving subsidies for household appliances) generally refer to subsidies for energy saving household appliances
Subsidy for energy-saving household appliances and policies benefiting the people. Subsequent“ Home appliances to the countryside ”And Trade in old appliances for new ones After the policy, from June 1, 2013, consumers will no longer enjoy the central financial subsidy policy when purchasing five types of energy-efficient household appliances, namely, air conditioners, flat screen TVs, refrigerators, washing machines, and water heaters. [1]
Chinese name
Subsidy for energy-saving household appliances
Subsidy area
Beijing
Scope of subsidy
: Household appliances above Level II energy consumption
Subsidy purpose
: Encourage green consumption of citizens

Subsidy introduction

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Subsidy area: Beijing
Subsidy scope: household appliances above Level II energy consumption, including air conditioners, water heaters, televisions, etc
Purpose of subsidy: encourage green consumption of citizens and use energy-saving appliances
Subsidy requirements: the products purchased by the buyer must be used in Beijing
Subsidy description: cannot be enjoyed at the same time with the implementation of the old for new household appliances and the rural household appliances policy
Subsidy function: expand domestic demand and promote green consumption
In fact, the data from the National Development and Reform Commission shows that Energy saving product benefit project A certain subsidy can drive relevant consumption of 400 billion to 500 billion yuan every year, which is an important measure to expand domestic demand. This can be seen from the fact that many stores and appliance manufacturers have used this as a gimmick to try to raise the sales price of related products before the expiration of the preferential policy. At the same time, the market share of energy-efficient products has increased by 10% - 20% to more than 30%, promoting the promotion of green consumption. 75 billion hours of electricity can be saved every year to reduce emissions carbon dioxide 75 million tons.
It is understood that in 2009, in order to promote energy-saving air conditioning products and increase the proportion of energy-efficient products in the air conditioning market, the country formulated a public benefit policy of 300-850 yuan of energy efficiency subsidies for air conditioning products with energy efficiency standards of Class II and above. The policy was adjusted to reduce the amount of subsidies to 150-250 yuan and expired in June 2009.

Policy expiration

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On May 16, 2013, Shen Danyang, spokesman of the Ministry of Commerce, said at a regular press conference, Energy saving subsidies for household appliances The policy will expire at the end of this month, and there is no new plan. Industry insiders predict that the expiration of the energy-saving subsidy policy will trigger a rush to buy energy-saving products in the home appliance market, and the "tail raising effect" will be very prominent in the second half of May. [2]
Since June 1, 2012, when the State Council officially launched the policy of benefiting the people, it has greatly promoted the optimization and upgrading of the industrial structure of household appliances, and also brought about a rapid increase in the sales of household appliances enterprises. According to the research data of Zhongyikang, the energy-saving project policy in 2012 drove the promotion of 32.7 million energy-efficient household appliances, and boosted consumer demand by 115.4 billion yuan.
According to the latest industry data, the total sales volume of domestic household appliances market in the first quarter of 2013 was 332.6 billion yuan, up 19.45% year on year. Among them, the retail sales of color TV sets totaled 49.6 billion yuan, up 40.82% year on year, the retail sales of refrigerators totaled 20.2 billion yuan, up 29.51% year on year, the retail sales of washing machines totaled 15.1 billion yuan, up 19.07% year on year, and the retail sales of air conditioners totaled 22.9 billion yuan, up 38.02% year on year. The data set a new record, far exceeding the industry's expectations, and the energy-saving subsidies contributed a lot.
However, some researchers in the household appliance industry pointed out that although the subsidy policy has promoted the sales of household appliances, it has also caused considerable overdraft to the household appliance market to a large extent, which has disrupted the inherent consumption cycle of the household appliance industry to a certain extent. Regardless of whether the energy-saving subsidy has caused overcapacity and other problems in the household appliance industry, the purpose of the national policy subsidy to stimulate domestic demand for household appliances has been achieved, and the energy-saving subsidy will eventually retire. [2]
Notice on Stopping the Promotion Policy of Subsidies for Energy Saving Appliances
Notice on Stopping the Policy of Subsidy and Promotion of Energy Saving Home Appliances
CJ [2013] No. 210
The departments (bureaus) of finance, the Development and Reform Commission, and the competent departments of industry and information technology of all provinces, autonomous regions, municipalities directly under the Central Government, and cities specifically designated in the state plan, Finance Bureau of Xinjiang Production and Construction Corps Development and Reform Commission, Industry and Information Technology Commission:
In order to expand domestic demand, stimulate green consumption, and promote energy conservation and emission reduction, in June 2012, the State Council decided to use financial subsidies to promote five types of energy-efficient household appliances, namely air conditioners, flat screen TVs, refrigerators, washing machines, and water heaters. The promotion period is tentatively one year. Since the implementation of the policy, the promotion has achieved remarkable results, the market share of energy-saving household appliances has increased significantly, and the effect of stimulating consumption is obvious. The expected objectives of the policy have been basically achieved. The relevant matters are hereby notified as follows:
1、 The implementation of the subsidy promotion policy for energy-saving household appliances will stop after the expiration, that is, from June 1, 2013, consumers will no longer enjoy the central financial subsidy policy when purchasing the above five types of energy-saving household appliances.
2、 Energy saving appliance promotion enterprises should collect and sort out the production and sales of products as soon as possible, and timely fill in the relevant information to the "Energy saving Product Benefit Project Information System"; At the same time, the annual subsidy fund liquidation report shall be prepared and submitted to the competent department of finance, development and reform, industry and information technology of the place where the enterprise is registered for review, and then submitted to the Ministry of Finance, the Development and Reform Commission, and the Ministry of Industry and Information Technology level by level before June 30, 2013.
3、 The Ministry of Finance, the National Development and Reform Commission and the Ministry of Industry and Information Technology will liquidate the subsidy funds according to the data reported by enterprises and the relevant review.
4、 Relevant enterprises and local relevant departments should cooperate with each other to do a good job of publicity through television, the Internet, newspapers and other channels, so that consumers can understand the policies and regulations in a timely and accurate manner. While strengthening publicity, local relevant departments should coordinate all links, carefully review and timely report enterprise promotion materials.
Ministry of Finance, Development and Reform Commission, Ministry of Industry and Information Technology [3]

Policy impact

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It is learned from Gome, Dazhong, Yongle and other home appliance stores that home appliance stores have ushered in a buying boom of energy-saving products, and many consumers have expressed their hope to catch the last bus of "energy-saving subsidies" in order to purchase ideal energy-saving appliances at a more favorable price.
It is understood that in order to meet the strong demand of the market, Gome The countdown marketing campaign of "energy-saving subsidies" will be launched nationwide on May 10. On the basis of the national preferential subsidy policy, the triple subsidy marketing campaign of national subsidies, manufacturer subsidies and Gome subsidies will also be carried out with major manufacturers. For example, the 55 inch full HD LED of Sony Color TV, KDL-55HX750, was originally priced at 11999 yuan. This time, consumers can enjoy the manufacturer's margin of 2000 yuan, Gome's margin of 600 yuan, the national subsidy of 400 yuan, a direct reduction of 3000 yuan, and the energy-saving subsidy of 8999 yuan. In addition, in order to make it convenient for consumers to purchase energy-saving appliances, consumers can also claim part of the taxi fare when receiving energy-saving subsidies if they buy energy-saving products of more than 3000 yuan from Gome.
Four measures to simplify energy saving subsidy process
The withdrawal of energy-saving subsidy policy is bound to lead to a peak sales of energy-saving appliances, and whether it is easy and smooth to receive subsidies has become the most concerned issue for consumers before they buy energy-saving products.
All major home appliance stores have placed energy-saving subsidy processing procedures in obvious places to make it convenient for consumers to the greatest extent. The relevant person in charge of Gome said, "In order to make it easier for consumers to enjoy the triple subsidy, Gome has opened a fast processing channel in its stores, pasted the energy saving subsidy processing process, and provided a fast query system for energy saving products." In addition, Gome has also set up a "hot line for energy saving subsidy consultation", where consumers can consult about energy saving subsidies at any time.
Relevant analysts believe that since the cost of technology application of energy-saving products is often higher than that of ordinary products, it is not ruled out that the product price will rise relatively after the end of the national energy-saving subsidy policy. Therefore, the period before the policy withdrawal is expected to be the peak period for consumers to purchase energy-saving household appliances.

Subsidy mode

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treasury department National Development and Reform Commission Ministry of Industry and Information Technology It issued a notice requiring all regions to effectively promote five categories of household appliances, namely, high-efficiency and energy-saving flat screen televisions, air conditioners, refrigerators, washing machines, and water heaters, to ensure that multiple policy objectives such as "stabilizing growth, promoting energy conservation, and benefiting the people's livelihood" are implemented, and clearly required that relevant enterprises should cash subsidy funds to consumers when selling, The consumer shall not be required to return to the mall to receive subsidies after purchase. [4]
The notice pointed out that it was started in June Energy saving household appliances Since the promotion, the sales of energy-saving household appliances have accelerated significantly, and consumers have received greater benefits. However, at present, there are still many problems such as the payment of subsidies, the existing promotion varieties are difficult to fully meet the needs of consumers, the regulatory information is not submitted in time, and consumers do not fully understand the policy, which has affected the effect of policy implementation to a certain extent. It is urgent to timely adjust and improve subsidies and capital supervision and other measures to further promote the expansion of energy-saving appliances. [4]
The notice requires that all regions should accelerate the allocation and settlement of financial subsidies. all or different levels Financial sector Timely allocate subsidy funds to promotion enterprises in accordance with relevant regulations such as the financial treasury management system; After receiving the subsidy funds, the promotion enterprises shall settle accounts with the merchants within 5 days to ensure that the subsidy funds are settled to the distribution outlets in time. At the same time, the procedures for cashing subsidy funds should be properly simplified. [4]