Rolls Royce, an ultra luxury brand, made a brilliant debut at the 18th Guangzhou Auto Expo with its latest models and the most luxurious product lineup. Born in the latest Rolls Royce design language, the new extended Guster, known as Rolls Royce with the most advanced technology, the flagship model Phantom of Rolls Royce, and the all terrain model Black Badge Coolinan appeared on the same stage to jointly interpret the modern leadership style of Rolls Royce leading the global luxury industry and the unparalleled Bespoke advanced customization charm.
Rolls Royce New Guster Extended Edition
Different from the natural size vehicle platform of large scale production vehicles, Rolls Royce has a unique vehicle platform tailored for each product - "luxury architecture" in order to create the ultimate luxury products. The Rolls Royce exclusive all aluminum body architecture has the characteristics of high flexibility, strong expansibility, etc., which perfectly meets the dual needs of the new Guster for aesthetic design and mechanical uniqueness. In the product matrix of Rolls Royce cars, its extraordinary characteristics of extreme quietness, rigidity and flexibility are highlighted.
Rolls Royce's new Guster adheres to the latest design concept of Rolls Royce cars, which is "using the agreement to control the bo". In addition to the celebration goddess and the design of Rolls Royce's customized umbrella, both the vehicle design and the production process are new and sophisticated, fully meeting the demands of every Guster customer. The new Guster's front face style removes the miscellaneous design one by one, aiming to show the extraordinary by simplifying the complexity. At the rear of the new Guster, the outline of the yacht design gradually narrows towards the rear of the car, subtly demonstrating the dynamic feeling of this masterpiece. The exquisite rectangular tail lamp has become a classic element of Rolls Royce cars to show a full sense of modernity. The new Guster retains this design, and slightly inclines the line of the lamp set forward, adding a three-dimensional sense. Guster's interior design also aims to pursue the ultimate pure sense of space. For example, the interior wood decorations in accessible places are not painted, and the original appearance of the selected wood can be seen through the perforated finish.
The wheelbase of the new Guster extended version is 170 mm longer than that of the new Guster, and it has the optimal rear legroom second only to the Phantom model. As one of the highlights of the new Guster Extended Edition, the electric aviation seat elevates the comfort of the rear seat to a new level, making passengers feel like they are in the first-class cabin of an airliner. In order to better match the ultimate lifestyle of Rolls Royce customers, the new Guster extended rear seat is also equipped with a car mounted champagne refrigerator in the middle.
One button automatic door closing function is a popular configuration of Rolls Royce. Just move your finger slightly and press the automatic door closing button on the instrument panel or rear door C-pillar to automatically close the door. Now, this landmark technology is further sublimated, and customers can enjoy the electric auxiliary door opening on the new Guster. This is the first time in the history of Rolls Royce.
The creation of the new Guster "Road of Tranquillity" benefits from the aluminum body space architecture exclusive to Rolls Royce. The all aluminum structure has excellent sound insulation performance far beyond the steel structure, and the precise structural design of the structure replaces the smooth structural design that is prone to resonance. The clapboard and floor are designed with double-layer sound insulation, and the middle is filled with composite damping sound insulation felt to further block the impact of road noise on the quietness of the interior space. The new Guster has adopted more than 100 kg of sound insulation materials, covering doors, roofs, even windows and tire linings, almost covering the entire body structure. The design team of Rolls Royce also created a bass environment sound field similar to "whispering" to prevent dizziness caused by too quiet environment and achieve harmonious resonance of the whole vehicle that exceeds the industry standard.
This new masterpiece is equipped with Rolls Royce's trademark 6.75-liter twin turbocharged engine, and is equipped with full-time four-wheel drive system and all wheel steering system for the first time. The leading suspension system combines advanced technologies such as continuously variable transmission electronically controlled shock absorber, automatic leveling high-capacity air shock strut assembly and upper fork arm shock absorber unit, which sublimates the magic carpet driving experience of Rolls Royce once again.
The laser headlights with a light distance of 600m and several key safety auxiliary technologies ensure that the new Guster is more comfortable during the ride. The vision assistance system can warn pedestrians and wild animals that may pass in front of you around the clock; Early warning auxiliary system, four camera panoramic monitoring system with omni-directional visibility and panoramic view, active cruise control system, collision warning, intersection warning, lane departure and lane change warning and other top configurations are all incorporated in the new Guster.
Rolls-Royce Phantom
Rolls Royce Phantom is the eighth generation so far. As the flagship model of Rolls Royce, Phantom is the ideal luxury car for countless royal nobles, business elites and celebrities. The long wheelbase version of the Phantom in this exhibition combines midnight sapphire body with the color matching interior of brown and black to create a noble and mysterious sense of luxury.
The air intake grille of Rolls Royce Phantom is integrated with the stainless steel trim strip surrounding the engine hood and front windshield for the first time, and the overall effect is cleaner, simpler, modern and clearer. All lines of the car body are extended from this landmark design. The new headlights are specially designed to make Rolls Royce Phantom more confident and focused. The fresh frosted design in the lamp gives people a sense of openness and joy. The aperture emitted by daytime driving lights is also very expressive. Headlights equipped with more advanced laser technology can reach 600 meters at night.
The visual effect of body flow benefits from the careful manual treatment of exquisite materials and subtle lines of the body. The shoulder line extends from the top of the air intake grille in front of the car to the rear along the body, adding a dynamic feeling to the whole body. The waistline gradually disappears at the door handle, highlighting the sense of speed and fluency. The rear of Rolls Royce Phantom borrowed the elegant streamline design of Phantom models in the 1950s and 1960s. The rear windshield is also equipped with exquisite handmade stainless steel trim strips. Compared with previous generations of Phantoms, this generation of Rolls Royce Phantom rear windshield has a greater inclination and a smoother rear end line. The delicate sector arc of the roof hangs high in the rear seat, leaving a spacious head space for rear passengers.
As the first model born in the new luxury architecture of Rolls Royce, Rolls Royce Phantom has top performance. It is 30% more rigid than the seventh generation phantom. Based on the solid body structure, Phantom is equipped with a comfortable chassis with top air shock absorption, giving customers an unparalleled magic carpet like driving experience. The new double wishbone front suspension and five link rear suspension have excellent performance in controlling roll and shear force. They can always maintain flexibility and stability, and cooperate with the four-wheel steering system, so that the driver can be calm no matter what the road conditions.
The lighter body structure and a new generation of adaptive air shock absorption adopted by the new Rolls Royce Phantom further enhance the famous magic carpet driving experience of Rolls Royce. The shock absorber control system will make millions of calculations per second based on the acceleration of the body and wheels, steering input and camera information to guide the adjustment of adaptive air shock absorption.
Rolls Royce Phantom has achieved 360 degree closed sound insulation, achieving a perfect effect of 10% noise reduction compared with the seventh generation of Rolls Royce Phantom at 100km/h. 6mm double coating sound insulation material is used in the whole vehicle. The largest ever cast aluminum component ensures sound insulation and uses efficient sound absorption materials. The double-layer alloy material used in the underbody and frame partition area blocks the noise from the road surface. Multiple foam and sound insulation layers additionally filled in these compartments further cut off the source of noise. The sound insulation material used in the whole vehicle weighs 130 kg. In addition, Rolls Royce Automobile has worked closely with tire suppliers to invent a high silent tire, which reduces the noise of the entire tire by 9 decibels, which means that the drivers and passengers in the car can talk freely without any noise interference.
The modern design aesthetics embodied by Rolls Royce Phantom is concentrated in the gallery of "Art Concepts and Treasures", which reinterprets the design of automobile dashboard with modern luxury style. The Gallery of "Artistic Concepts and Treasures" is an incomparable perfect combination of advanced car customization and art. It reinterprets the design of car dashboard with modern luxury style. All elements in the gallery of "Art Realm Treasures" are sealed by a whole piece of tempered glass and extend the entire instrument area. The digital instrument panel is inlaid and plated with chrome alloy, which has a feeling of jewel and highlights the continuity of the front of the whole car. As a high-level commissioned customization, customers can choose their favorite artists or designers to create real personalized works of art with Rolls Royce Motors, and enrich their respective "artistic treasure" galleries in the new Rolls Royce Phantom models. Rolls Royce Automotive has cooperated with some artists and designers and designed some examples of works in the "art world treasure" gallery to inspire customers.
Rolls Royce Black Badge Coolinan
The Black Badge car series is designed to meet the needs of those different customer groups for car driving: they dare to take risks, do not stick to routine, and pursue extraordinary achievements in their own way. The Black Badge Coolinan is the boldest model in Rolls Royce's Black Badge family. The exterior color of Black Badge Culinam, which was unveiled in Guangzhou International Automobile Exhibition this time, is forged yellow specially made by Bespoke Advanced Customization. The color matching interior of black and forged yellow perfectly interprets the brand spirit of fearlessness and boldness. The glossy black chrome plated material of the goddess of celebration in the front of the car further extends to the base, creating the most recognizable charming girl in the dark night. The new 22 inch cast alloy wheel hub, coupled with the first color brake caliper in the history of Rolls Royce brand, shows the exclusive Black Badge Kurinam style.
In the car, top comfort, bold aesthetic elements, advanced materials and precise and meticulous handicrafts are seamlessly integrated. Each piece of aluminum thread high fiber interior trim panel in the Black Badge Coolinan car needs six layers of painting, 72 hours of drying, and then manual polishing to Rolls Royce level mirror technology. Above the luxury leather seats, there is a starry sky roof that is wonderfully restored to the bright starry night. It is hand woven with 1344 independent optical fibers, and eight gorgeous meteors will randomly cross the roof, adding a touch of romance to the dream.
Black Badge Culinam is not only a feast of design and aesthetics, but also a perfect combination of dynamic personality and visual image.
In terms of engineering design, the brand exclusive luxury architecture was first applied to the Black Badge model, so as to ensure that Rolls Royce's iconic "magic carpet like driving experience" will not be affected. The 6.75L V12 engine can provide more power (600 horsepower) and more torque (900 Nm). At the same time, it also optimizes the powertrain and chassis, and enhances the dynamic performance of the vehicle.
Over the past century, Rolls Royce has always been an unquestionable leader in the global luxury industry with the spirit of perfection, unparalleled Bespoke advanced customization, and constantly enriched product lines. At the same time, Rolls Royce is also constantly breaking the boundary between tradition and trend, breaking through stereotypes with an avant-garde attitude and innovative spirit, attracting more diverse customer groups, and showing modern luxury style.
From November 20 to 29, visitors can visit Booth 2A11, Hall 1.2, Zone A, China Import and Export Commodity Trade Exhibition Hall to appreciate the modern style and classic luxury of Rolls Royce cars.
