On November 20, 2020, the 18th Guangzhou International Auto Show came as promised. GAC Honda brought three brands of all-star models to the exhibition, releasing the charm of all-around hard core products. After 22 years of establishment, GAC Honda insisted on pursuing dreams with the attitude of high-quality development, and now has accumulated 8 million users. Guided by user value, GAC Honda has launched the "Full Value of GAC Honda Car Life", which includes: positioning as a "dream follower" and the power of mutual inspiration of dreams with users to provide rich cultural values for co creation; And based on in-depth insight into the trend of car use, the three core user needs of "commodity value, experience value and retention value", which are first integrated in the industry, provide users with more diversified car use values. To strengthen the value of commodities and comprehensively speed up the electrification strategy, GAC Honda's first pure electric car, EA6, was unveiled, which will bring more users wonderful surprises of pure electric vehicles.
Guangzhou Auto Show Honda Booth KV
At this Guangzhou Auto Show, GAC Honda built a scene oriented and immersive interactive booth with the theme of "The Value For New Tomorrow" through the popular naked eye 3D, AR and iBeacon technologies, so that consumers can more intuitively experience the advantages of GAC Honda's full life value. From now on to November 29, welcome to Guangzhou Pazhou Convention and Exhibition Center, Hall 2.2, Guangzhou Honda Booth, and feel the full value charm of Guangzhou Honda.
Activate the joy of users, 22 years of fruitful results lead to the era of value consumption
In 1998, bearing the auto dream of Guangzhou people, GAC Honda took the lead in introducing ACCORD, which carries Honda's "innovation" spirit and global leading technology, and opened the dream of Chinese consumers to synchronize with the world in auto life. For 22 years since its development, GAC Honda has always insisted on providing users with values beyond expectations under the guidance of the brand slogan of "Let Dreams Go Further". It has achieved fruitful results in products, services, quality and other fields, won user recognition and support, and led the joy of the "value consumption era".
Guided by user value and relying on advanced technology, GAC Honda is committed to creating high-quality models in mainstream market segments. Through the continuous introduction of Honda FUNTEC technology, GAC Honda has not only expanded the application of Honda SENSING intelligent driving assistance system and Honda CONNECT system to more models, but also accelerated the improvement of the four power layouts of "naturally aspirated, SPORT TURBO, SPORT HYBRID and SPORT EV", forming a strong product matrix competitiveness. This year, GAC Honda actively embraced the changes in the new market and launched a number of products, including the new NEW AVANCIER, ALL NEW FIT and the first pure electric SUV VE-1 of GAC Honda. As a key link in the electrification business of GAC Honda, the introduction of i-MMD sharp hybrid technology continues to accelerate. Following ACCORD and ODYSSEY, in 2020, GAC Honda launched BREEZE and CRIDER hybrid, completing the comprehensive coverage of Rui hybrid in the market of "medium and high class cars, SUVs and MPVs" and becoming a joint venture with the largest number of hybrid models in China. In order to convey the charm of i-MMD's omni dimensional ALL Range Sport to more consumers, GAC Honda established the "Sharp Hybrid Alliance" this year. Up to now? The cumulative sales volume of Hybrid Alliance has exceeded 200000, and the cumulative sales volume from January to October this year has reached 95538.
Sharp? Four models of Hybrid Alliance
GAC Honda has always insisted on putting customer satisfaction first, constantly innovating the service model, and continuously creating happiness for users. Guided by the brand new service brand "Fun Link, a car sharing life", GAC Honda, starting from the four core concepts, has been constantly trying new service initiatives, including launching FUN Plogging, a fun run, environmental protection and public welfare activities, accelerating the promotion of on-site pick-up and drop off of special stores, transparent service e-integration and other services, and carrying out pilot activities of co creation and sharing of special stores, Further innovate the 4S standards in the service 3.0 era. The service has become more transparent and more recognized by users. GAC Honda has been among the best in various service satisfaction surveys for many years, and this year, it has become the leader of J D. Power's SSI and CSI surveys rank top 3, and in the 2020 CACSI survey of China's automobile users' after-sales satisfaction, it won No.1 joint venture brand.
New service brand "Fun Link creates car life"
Adhering to the strategy of "every product is a quality product", GAC Honda's products are well-known for their high quality. On October 15, 2020, J D. In the survey report of 2020 China New Car Quality Research SM (IQS. The high maintenance rate formed by high quality and high brand value provides users with additional intangible assets and real value. On November 18, 58 cars and J In the Red Sandalwood Award of the 2020 China Auto Value Preservation Rate List issued by D Power, GAC Honda won the second place in the manufacturer's value preservation rate, and several models of GAC Honda won the top three in the market segment value preservation rate list, among which, ACCORD and FIT won the first place, ODYSSEY and VEZEL won the second place, and AVANCIER won the third place.
Feel the joy of users and respond to the challenges of the post epidemic era with innovation
In the post epidemic era, changes have penetrated into all aspects of life, and people's consumption patterns are also undergoing tremendous changes. With the marketing challenges brought by the normalization of epidemic prevention and control, and the love of the young generation of Internet natives for digital connectivity, GAC Honda actively embraced online innovative marketing, and combined with the preferences of young people, carried out a number of "short, flat, fast" online conferences, winning unanimous praise from the media and netizens. Among them, the launch conference of the new fourth generation of ALL NEW FIT is more in line with the preferences of the Pan Z generation, creating the industry's first 3D interactive game online conference, allowing users to enter FIT VIRTUAL WORLD from the first person perspective, and unlock the scene experience of the five major regions by collecting energy balls to feel the diverse fun of FIT life.
ALL NEW FIT
The change impact of the post epidemic era also lies in changing the future trend of the automobile industry. From the perspective of the industry, the electrification trend of automobile consumption has been improving for a long time. In October 2020, the Technical Roadmap for Energy Saving and New Energy Vehicles (Version 2.0) released by the Chinese Society of Automotive Engineering pointed out that in 2035, energy saving vehicles and new energy vehicles will each account for 50%, and hybrid power will be promoted in the automobile field as the most important energy saving technology.
From changes in consumer life to the benefits of industrial policies, the car companies are driven to respond to the times. GAC Honda took the lead in providing in-depth insight into future trend changes, taking user value as the guide, accelerating transformation to continuously lead the next new era, and providing more value for new users in the future.
Accelerate the joy of users and release the strategy of "full value of life of GAC Honda"
Different times have different dreams, and dreams are changing. The original intention of GAC Honda to accompany users to pursue dreams remains unchanged. In order to better accompany users to pursue their dreams, GAC Honda has formulated a vision of 2030 for the next ten years - to create unlimited possibilities for you to enjoy mobile life intelligently, and keep moving forward with this as the driving force. Guided by the vision of 2030, in order to make more potential users have a concrete perception and existing users have a deep understanding of the future car life brought by GAC Honda, GAC Honda has launched the "full value of GAC Honda car life". With 8 million users as the starting point, establish a new form of relationship with users to stimulate and create together. In terms of vehicle value, GAC Honda integrates the three core advantages of "commodity value, experience value and retention value", and runs through the whole life cycle of users' "pre-sales, in sales and after-sales" vehicles. In terms of co creating cultural values, GAC Honda creates cultural values with common love, reconstructs fan relationships, establishes a new ecology between brand and users, and brings more joy to users in the new era.
Commodity value refers to the technical pleasure and product value that users can directly feel when driving. On the basis of continuing the strategy of "every product is a quality product", in the future, GAC Honda will accelerate the introduction of FUNTEC technology, expand the application scope of advanced technology, continue to introduce hybrid products, strengthen the camp of "Sharp Hybrid Alliance", and lead the new pattern of hybrid market. In addition, relying on Honda's electrification technology, more pure electric vehicles will be launched in the future. The first pure electric car EA6 of GAC Honda unveiled at this auto show is a "new species" based on the second generation GEP platform, bringing unique experience with the unique appearance of electric vehicles. The appearance is designed with the concept of "modern modern x fashion technology". The front design is unique and exquisite. The sharp cut waist line theme meets the tight surface, forming a strong contrast and highlighting personality; As the first pure electric car introduced by GAC Honda to GAC shareholders, EA6 was developed by GAC Research Institute based on the advanced and young brand connotation of GAC Honda, and optimized and upgraded in combination with the user experience of GAC new energy products. It is a product jointly developed by the strong and powerful, and combines the strong advantages of both sides in technology, production, channel software and hardware, services and other aspects. In the future, EA6, together with VE-1, will form a twin star of "SUV+sedan" of GAC Honda, making a significant contribution to the electrification of GAC Honda.
GAC Honda's first pure electric car EA6
As a strategic model for GAC Honda to layout the MPV market, ODYSSEY has experienced 18 years and four generations of evolution. At present, it has gained the love of 600000 elite family users, and is a worthy "star model" in the MPV market. Responding to the trust and expectation of 600000 car owners, GAC Honda launched 2021 new and upgraded ODYSSEY? Hybrid. On the basis of retaining the original MPV value advantage, the new car will add "Venice Blue" new car color, give more young genes to ODYSSEY with a more personalized color, and provide more car options for young elite family users.
Experience value is the overall experience of the user in the car life, covering a series of high-quality services enjoyed by the user before, during and after sales, as well as peripheral activities initiated by the brand and created and shared with the owner. In order to provide users with better experience value, this year, GAC Honda comprehensively deepened digital transformation reality, broke through the traditional one-way communication between brands and users, realized two-way communication and interaction between brands and users, and further improved users' affinity for brands. GAC Honda upgraded the GAC Honda Virtual Showroom with the digital interactive technology of the launch conference of the fourth generation of Fit (ALL NEW FIT). By using 3D modeling technology, a vehicle model that is 100% consistent with the real vehicle can be created, and users can see the dynamic and static display of the whole vehicle system that is comparable to the real vehicle in the cloud exhibition hall. In the first half of next year, GAC Honda will also introduce professional consulting seats to provide customers with online one-on-one car viewing introduction services. Users can enjoy one-stop car watching, consultation and car purchasing services without leaving home.
GAC Honda Virtual Showroom
Gather joy, FUN enjoy the wonderful. On October 15, GAC Honda member platform "FUN Enjoy" was launched on official WeChat, official website, mall, etc. "FUN Club" includes three basic functions: "Member Check in", "Member Activity" and "Car Service". In the future, it will continue to enrich the functional areas, such as "Member Level", "Point Exchange", "Point Mall", "Add and Exchange Function", etc., to provide members with exclusive privileges and perfect experience, and strive to make users' car life more convenient, preferential Happy car life platform. At the same time, the "transparent service e-integration" created under the new service brand of "Fun Link Create Car Life" will accelerate its nationwide promotion, and the social networking and co creation and sharing pilot of special stores will gradually radiate across the country. GAC Honda expects to continue to provide users with innovative experience of future car life.
FUN of GAC Honda member platform
Retention value, that is, the asset value brought by the ownership of GAC Honda cars by users, is the most differentiated added value provided by GAC Honda to users, and will become an increasingly important core competitiveness of GAC Honda in the future. In combination with the advantages of high hedge ratio of GAC Honda products, GAC Honda jointly launched a "hedge financing" product, which highly combines auto finance with hedge buyback, and provides customers with a worry free car purchase plan. The down payment is as low as 10000 yuan, and the monthly supply is only from 1000 yuan. After the financing is due, customers can choose flexible disposal methods such as replacement, purchase, and extension, At the same time, you can also enjoy the high value maintenance repo service, so that customers can be more confident in using cars, and more worry free in upgrading and changing cars! At the same time, GAC Honda further extended the second-hand car online photography platform for franchised stores to provide users with efficient and professional vehicle evaluation experience. Through the second-hand car online auction platform, users can get fast and accurate quotations, realize second-hand cars at a more reassuring and accurate price, and enjoy the surprise of retention value brought by owning Guangzhou Honda.
Jointly creating cultural values is the bond between GAC Honda and its users' fans. As a fellow dreamer, GAC Honda takes dreams as the starting point and encourages more users to pursue dreams and explore more possibilities of their own. "If you have dreams and dare to pursue them, I will go all the way". GAC Honda and its users inspire each other and become each other's "partners". This "human touch" brand charm has attracted 8 million high-quality users, reconstructed the fan relationship in the new era, and created a new form of relationship together. For example, GAC Honda has set up a dream stage of "Maniac Dream Festival", and users have realized their faith in the brand with loyalty and love. With common love and belief, brands and users have formed a deep relationship, influenced each other and achieved each other, which vividly interprets the benign symbiosis between brands and users of "one day, lifelong".
Looking back on 22 years of development, GAC Honda adheres to the user value orientation, and continues to innovate and improve in a series of fields such as brand, product, service and quality, so as to achieve high-quality development with a sound system. From 0 to 8 million, every product and service embodies GAC Honda's persistent pursuit of excellent quality, and the trust of every high-quality user is the embodiment of GAC Honda's brand belief of striving to achieve user joy. In the face of the market changes in the post epidemic era, GAC Honda relies on 22 years of fruitful enterprise achievements, and takes the 2030 vision of "making intelligent and happy mobile life for you" as the guide, providing users with a full coverage of the entire vehicle cycle "the full value of GAC Honda's life", trying to become a brand that users love, actively choose and trust for a lifetime, Let the dream go further!
