What kind of theater would you choose to watch Avatar 2? CINITY、IMAX、 Dolby Cinema, China Giant Screen

The annual blockbuster Avatar: The Way of Water will be released in mainland China on December 16, and the advance screening will be launched from December 14 to 15, with 3000 scenes. Many fans have already started booking, and can't wait to see this epic sci-fi masterpiece.

Avatar, which opened the first year of 3D film, once promoted the popularization and popularity of 3D and IMAX screens in the mainland, setting off a revolution in film technology. Compared with the market size of 700 3D screens and 14 IMAX commercial theaters when the first film was released in the mainland in 2010, the number of screens across the country now exceeds 70000, 801 IMAX screens, 77 Dolby Cinemas, and 383 Chinese giant screens, giving audiences more choices.

This time, compared with the first production upgrade, Cameron's Avatar: The Way of Water uses the shooting technology of 3D/4K/48 frames. Ang Lee previously used the high standard technology of 3D/4K/120 frames in Billy Lynn's Midfield War and Twin Killers.

For 3D/4K/48 frames, not all cinemas can meet the standard of showing this format at present, and the publisher also provides many different versions. How to choose different versions has become a more concerned issue. After all, it took 13 years to wait. After all, audio-visual effects are the biggest attraction, and everyone hopes to gain the best viewing experience.

There are five supported formats in the official Chinese character poster, namely 3D, CINITY, IMAX 3D, Dolby Cinema, China Screen There is no 2D version for this domestic release. The official version is as follows:

According to the first-hand information obtained from the cinema, Avatar: The Way of Water has three source qualities:

Cinema corresponding to different formats
3D 24 frame 2K: Ordinary hall/IMAX digital hall/China giant screen/Dolby panoramic sound/DTS: X
3D 48 frame 2K: General Hall/IMAX Digital Hall/IMAX GT Laser Hall/Dolby Panorama Hall/China Giant Screen/Dolby Panorama Hall/DTS: X/IMAX 12.0
3D 48 frame 4K: IMAX Second Generation Laser (IMAX COLA/XT)/Dolby Cinema (Vision)/CINITY Hall

By comparison, only the cinemas that fully support 3D/4K/48 frames CINITY, IMAX second-generation laser hall, Dolby Cinema These kinds of cinemas. Here, we focus on the differences between IMAX, CINITY, Dolby Cinema and Chinese giant screen.

The most intuitive viewing experience of IMAX cinema is that the screen is huge. The standard IMAX screen is 22 meters wide and 16 meters high, which is four times the screen of ordinary cinema.

IMAX projection system mainly has three specifications: film, laser and digital. The corresponding theaters are divided into four types: IMAX film hall, IMAX Grand Theatre laser hall (IMAX GT for short, also known as the first generation laser IMAX), IMAX with Laser laser hall (also known as the second generation laser IMAX), IMAX Xenon ordinary digital hall (IMAX version that can be seen in most theaters).

Compared with several types of IMAX theaters, the IMAX film projection system is not used in the commercial field because the film has been phased out of the market. IMAX GT is the top configuration of IMAX. At present, only 5 cinemas in China have such cinemas. The second generation laser IMAX is designed to solve the problem that the first generation (IMAX GT) cannot popularize the projection specifications in a large area. Compared with the IMAX ordinary digital hall, its brightness is higher.

As a domestic brand, CINITY is the top configuration of domestic special effect halls at present. It was launched by Huaxia Film Company in 2019. It integrates 3D, 4K, high brightness, high frame rate, high dynamic range, wide color gamut, immersive sound and other technologies, which can achieve 4-9 times the actual 3D projection brightness of ordinary cinemas in the market, and can bring the audience an ultimate audio-visual feast.

In 2019, when Ang Lee's "The Twin Killer" was released in the mainland, CINITY was the only theater in China that could support the 3D/4K/120 frame high standard version. This time, Avatar: The Way of Water, with the highest frame rate of 48 frames, can also present the wonderful special effects of the film under the configuration of "three high and one wide" of CINITY Cinema: high resolution, high frame rate, high dynamic range and wide color gamut.

When "The Twin Killers" was released, there were not many CINITY theaters in China. With the upcoming release of "Avatar: The Way of Water", China Film has recently upgraded a number of CINITY theaters.

It is worth mentioning that CINITY, as the exclusive domestic screening technology partner of Avatar: The Way of Water, is also the film viewing choice recommended by director Cameron. Carson once said that "CINITY cinema system is perfect match for this film". He also explicitly mentioned that 48 frames are good for 3D, but not necessary for 2D movies.

By the time the film is released, 30 Wanda Cinemas will have completed the construction of CINITY Cinemas, and more CINITY Cinemas will be built in the future.

First of all, "Dolby Cinema" and "Dolby Atmos" belong to different concepts. They are particularly easy to be confused. Their relationship can be expressed as: Dolby Cinema=Dolby Panorama+Dolby Vision+Dolby 3D+Cinema Design.

Dolby Cinema is the epitome of Dolby's various technologies. The images can meet the requirements of high resolution, high frame rate, high dynamic range and wide color gamut, allowing the audience to gain a brighter and clearer viewing experience without worrying about the problem of too dark or ambiguous images.

The theater labeled "Dolby Panorama" only means that this theater uses Dolby's technology. Dolby Panoramic Sound is the most advanced sound technology in cinemas at present. The number of loudspeakers in such cinemas is not important, but the important thing is that it can bring a sound effect experience of immersive listening and position recognition.

Like its name, China Giant Screen (CGS) is a projection system developed by Chinese people. It refers to IMAX projection standards, but it also has many differences.

IMAX screen is 22 meters wide and 16 meters high. The standard size of Chinese giant screen is a metal coated screen 20 meters wide and 12 meters high. In order to reduce the standard (cost) and meet the needs of giant screen projection, China Giant Screen stretched the image without improving the resolution of the original film, resulting in a loss of image quality, but it upgraded the sound system and projection brightness. In terms of configuration, the hardware level of some Chinese giant screen theaters is even higher than that of IMAX ordinary digital theaters.

Compared with the cost of IMAX's whole process from preliminary stage, production to screening, the cost of Chinese giant screen is only one tenth of that of IMAX. In terms of viewing experience, there may be some configuration shrinkage in China's giant screen hall, which is also often referred to as the "low configuration IMAX" by the audience. However, the ticket price of China's giant screen is generally cheaper than IMAX, which is also a cost-effective choice for the audience.

Considering the different characteristics of the above theaters, CINITY, IMAX second-generation laser and Dolby Cinema are the first choice for those who want to enjoy the ultimate audio-visual effects of the film. If you prefer a bigger and brighter screen, IMAX is preferred; Dolby Cinema can be selected if there are requirements for the fineness of pictures.

In addition, let's talk about the ticket prices of different versions that you are concerned about. As of December 7, the average ticket price of the film is 71.8 yuan (the release notice requires 3D to be no less than 25 yuan, and CINITY to be no less than 30 yuan); Average ticket price of IMAX: 133.43 yuan (the issuance notice requires that IMAX and laser IMAX be no less than 30 yuan).

There is no doubt that the ticket price is not cheap for ordinary audiences, but considering the 190 minute super long duration of the film, the luxurious production of the most expensive film in Hollywood history (costing $350-4 million), and the feelings of looking forward to 13 years, audiences who go to the cinema only a few times a year, choose the ticket price and the most comfortable theater and number of scenes that are suitable for them, and finally enjoy the best movie watching experience, Is the most important.

Finally, I wish you all a happy movie!