How crazy people were to watch Titanic in 1998

Recently, topics related to Titanic have become very popular on microblogs.

This reminds people of the first time they saw Titanic.

It was the summer of 1998, when the giant ship of Hollywood sailed into the Drum Tower.

・ Poster of Titanic in 1998

The frequent appearance of Titanic has also caused some people's dissatisfaction.

They believe that Titanic is an adulterous film that "gangsters paint for adulterous women", and there is nothing worth seeing.

Some people give their own counterattack against this recognition, and think that films mixed with "love of humanity and rebel spirit" should not be simply attributed to "derailment".

However, the real situation of Titanic released in 1998 is full of strangeness and twists, which is worth salvaging from history and recording.

At that time, it was also called Titanic.

Titanic in China

In February 1998, just after the Spring Festival, people were immersed in the discussion of the 1998 Spring Festival Gala.

In the sketch "New Year's greetings", the fate of Zhao Benshan's fish pond is still in the hands of the township head Fan Wei.

"The earth does not rotate without you, and the bastard drinks" is a popular saying at that time. But the public will not think that a storm from Hollywood is brewing.

On December 18, 1997, "Titanic", which cost 200 million dollars to produce, was released in the United States, and received 28 million dollars at the box office in the first week of release.

From the morning show at the cinema at 8:00 to the midnight show at 3:30 in the morning, all the excited Americans were packed.

At that time, the average return rate of films was 2%, while Titanic was an astonishing 20%.

Such a good film, Chinese film companies naturally plan to introduce. In February 1998, the introduction of Titanic was basically finalized.

But no one expected that one month later, this commercial film was linked to politics.

On the morning of March 9, 1998, President Jiang Zemin said at the first session of the ninth National People's Congress:

"Don't think that capitalism has no exchange of ideas. A film called Titanic will be released recently... This film depicts the relationship between money and love, the relationship between poverty and wealth, and the performance of everyone in distress."

These words accelerated the introduction of the film. On April 9, 1998, Titanic was developed and printed into 300 copies, sent to major cinemas, and finally met the Chinese audience.

・ Posters at that time

Cinemas work hard to promote American blockbusters, and front advertisements are usually full page posters of Titanic.

Nanning Experimental Cinema put up a striking banner at the main entrance. "Who am I?", "Batman" and "Titanic" are three pillars.

At the side door of the cinema, a full page movie poster was posted, with slogans such as "Golden Boy and Beautiful Girl, Intoxicated, Happy to See".

A cinema in northern Shaanxi spent 100000 yuan to introduce Titanic, and gave students a discount of 5 yuan.

Not only that, in order to expand its popularity, many cinemas have also found seven luxurious publicity floats, and they have traveled through the streets and advertised them.

・ Promotion car of Nanning Experimental Cinema

Jack and Ruth were placed on the blue farm pickup truck for the world to watch.

"Titanic" was released in anticipation. In addition to lovers, there are also a large number of employees who pour into the cinema. Some companies also give movie tickets to employees as a benefit.

At Siming Cinema in Xiamen, it was hard to get a ticket. The audience crowded into the ticket window and tried their best to put in the paper money.

Titanic lasts for 3 hours and 15 minutes. Siming Cinema shows 6 times a day, almost 24 hours a day.

In 1998, when the average movie ticket price was 15 yuan, Titanic was priced at 25~30 yuan, while the house price in Xiamen was only 2000 yuan per square meter at that time.

Even if it was sold at such a high price, the whole cinema was still full of admirers.

In Guangzhou, where the per capita wage is 1194 yuan, 50 yuan of movie tickets were fired to 200 yuan by scalpers, and the supply still exceeds the demand.

Those who watch bicycles at the gate of the cinema will charge 50 cents to 1 yuan for a car, and can earn 600 yuan a day.

Because the film is so popular, 300 copies of the original version are not enough, and even provincial companies and municipal companies have made great efforts to grab copies in the office.

At the same time, some illegal businesses secretly bought pirated copies from Hong Kong and other places. But the pirated copy was not cut, and Ruth's plump body appeared in front of the Chinese audience, which really shocked the audience.

Some parents take their children to see it. They cover their children's eyes with fright, completely forgetting that they are shocked to see "Western Beauty".

"Titanic" also lived up to the expectations of the public, so that the audience who saw the film one by one, holding a handkerchief covered with tears, poured out of the cinema and sighed.

After the film ended, people treasured the ticket stubs and were reluctant to throw them away.

In the wedding photos shot in imitation of the classic scenes of Titanic, someone showed the movie tickets at that time. The two people may have quarreled that day, and there was a gap between them.

In the end, Titanic won the box office of 360 million yuan in mainland China, and its derivative trend has just begun.

Moving love stories are naturally hot spots in marketing.

China Telecom launched a commemorative card with a face value of 200 yuan, on which Jack and Ruth hugged each other in the bow.

Booksellers took the opportunity to launch Titanic, a "movie novel", and commented that "beyond life and death, true love will always remain in the world".

In addition, there are countless derivative books such as "Titanic photo", and the "Titanic" is popular.

In addition, Little Li, who shot this film, became very popular in China and was welcomed by girls at that time.

They are bold and avant-garde in the train wearing short sleeves with little plum features.

The photos and posters of Little Plum were sold out of stock, and the girls pasted the photos all over the bedroom walls.

Little Li's position in the hearts of movie fans is equal to that of Zheng Yijian, Li Zi and Stallone in the newsstands.

・ Posters of backstreet boys on the wall

The soundtrack of the movie is also popular.

Chinese people, whether they can speak English or not, would hum a few words of "My Heart Will Never Die" that year: "McHart feeds the dog Ang Andean".

This also foreshadowed Celine Dion's performance at the Beijing Olympic Games.

As for the pose of Jack embracing Ruth, it has become an eternal image and is constantly imitated.

In the 1999 CCTV Spring Festival Gala, Zhao Lirong and Gong Hanlin's sketch "Veteran Comes out" had this action.

This is also Zhao Lirong's last Spring Festival Gala.

A frequent visitor of the open-air cinema, "Yellow River Loveless", about the fallen American Flying Tigers soldiers and nurses of the Eighth Route Army falling in love, also has similar actions.

In 1998, 24 years later, Titanic was released as a footnote in 1998.

This year, at the turn of the century, changes were surging in people's lives.

Today, 24 years later, 1998 may be worth salvaging trivial fragments from the history, and once again constitute the familiar yesterday of the audience.

I went to 1998

At 20:00 on January 27, 1998, on New Year's Eve, all Chinese who have TV at home will turn on the TV to watch the Spring Festival Gala.

Faye Wong, who just released the album of the same name, joined hands with Na Ying to bring "Meet 1998" to the people.

Faye Wong's style is not out of date today. The fashionable wave of internationalization surged on the land of China in 1998, changing the people's basic necessities of life.

In addition to Titanic, Chinese audiences can also see Saving Private Ryan on the screen, which is known as "No.1 American Spiritual Output".

In Who Am I, Jackie Chan's African primitive tribal style is impressive.

The dressing and dressing of the common people is also closer to internationalization.

It is popular for men to wear a wide suit and a pair of black leather shoes. In their spare time, they always use a brush dipped in shoe polish to take care of themselves.

Women's clothing is more diversified.

Fur collar fur coats and black tight leather pants have won a large number of fans.

In Jiaxing, Zhejiang Province, the popular wear in autumn is a sky blue coat with a black skirt.

In addition to the catwalk, the wedding scene is also a time to show the trend.

The current popular north style down jacket with round hat may be the leftover from Aunt's play in 1998.

The accompaniment at the wedding was the rock version of the red song "Into the New Era" adapted by the local band.

By the end of 1998, the national television population coverage rate had reached 89%, and television programs were the cornerstone of people's cultural life.

On June 15, 1998, at the last moment of Game 6 of the NBA Finals, Michael Jordan made a sudden stop with a jumper and locked the score at 87-86, completing the second three consecutive championships of the Bulls Dynasty.

In the 1998 World Cup in France, the 21-year-old "alien" Ronaldo scored his first World Cup goal in his career against Morocco.

Unfortunately, in the final against France, Ronaldo seemed to lose his soul and played poorly, failing to win the World Cup championship of that year.

On TV in 1998, "Outlaws of the Marsh" and "Princess Huanzhu" captured the hearts of boys and girls respectively.

The straightforward boy can't remember Song Jiang's fickle heart, but he still remembers "Wu Song fights the tiger".

When they called each other "birds" in the class, the girl fell in love with "Princess Huanzhu".

Now it sounds like nonsense love talk. I don't know how many notebooks are full of young girls who are beginning to love.

In 1998, when Fan Wei had not yet won the "reservoir prodigal son" waistcoat, he appeared in Happy Camp as a sketch artist who "participated in the Spring Festival Gala for four consecutive years" and played games such as seesaw.

The year 1998 was not peaceful, and the barbaric era still ended.

In 1998, Lao Rongzhi, who had killed five people in a row with Faziying, fled to Changzhou, Jiangsu Province, spared the kidnapped Liu, robbed 70000 yuan and left. This is the only living person left in the case where the two people have confessed.

On Valentine's Day in 1998, a bus from Hankou to Wuchang exploded at the end of the Wuhan Yangtze River Bridge. A pair of homosexuals chose to die in love on the burning bus.

The explosion killed 16 people and injured 22.

All of the above interweaved into a familiar but unfamiliar 1998.

In the early morning of the last day of 1998, Park Shu released the album I Go to 2000.

In "I Go to 2000", he sang:

A new masquerade dance on earth

It has already started

Okay Bye

I'm leaving I'm going to 2000

In 1998, it became the solidified amber in the long river.

The 24 year period from 1998 to 2022 is one third of life, the rotation of two zodiac attributes, and the time line from birth to college graduation for ordinary people.

In this short period of 24 years, the tide of the times has swept away everything in the past, leaving nothing but romance.

People are constantly looking for the pieces of the past from the bubble to form the year 1998 in their hearts again.

Now, 2022 is going to pass. Goodbye, 1998.