Interview with Zhang Gangqiang, Chairman of Royal Areca Brand
Reporter: First of all, Mr. Zhang would like to introduce Hunan Huangye Food Co., Ltd. to us?
President Zhang: Our company's predecessor was the Royal Areca Store in Yuhua District, Changsha City. Since its establishment in 1994, it has infiltrated the very traditional industry of areca for 14 years. With the innovative business philosophy of always taking the lead, coupled with solid production and operation practice, the series of betel nuts produced and processed by "Xiongzhuzhuan", "Bingzhihuo", "Huangye" and "Expert's Choice" are deeply loved by consumers everywhere for their "pure, soft, mellow, and environmentally friendly" characteristics and the perfect quality that has been dedicated for a long time, It has won a series of honors such as "Famous Brand in Hunan Market", "Famous Trademark in Hunan Province", "Famous Brand Product in Xiangtan City", and has become one of the famous brands and leading enterprises in the areca industry in Hunan Province.
After years of hard work and tenacious struggle, our company has developed into a large joint-stock private enterprise integrating betel nut product technology research and development, production, processing and sales. The company has a registered capital of 40 million yuan and is headquartered in Yiyang. It has Xiangtan Production Base, Yiyang Production Base, Taojiang Production Base, Sanya Production Base and Xiangtan Areca Product Technology Research Institute. In 2011, the company's GDP reached 1 billion yuan, with more than 6000 employees.
Adhering to the business philosophy of "striving for the first brand in the market", in order to meet the market demand, the company has successively developed and developed a number of areca product brands, which have won the favor of consumers all over the country. The company has established a relatively complete marketing network system, has a united and efficient marketing team, has about 300 dealers and more than 400000 terminal sales outlets in the country, and its products sell well in more than 30 provinces and cities nationwide, ranking first in the industry in terms of market popularity and share.
The company attaches great importance to product technology research and development, has an exclusive betel nut product technology research institute in the industry, has established a well-equipped testing center, and has established extensive cooperation relationships with scientific research and academic institutions such as China Agricultural University, Hunan Academy of Agricultural Sciences, Guangdong Academy of Agricultural Sciences, Hainan Tropical Crops Research Institute, and has the most advanced new product design and development capabilities in the industry, It has laid a solid foundation for the sustainable development of the company.
The company pays attention to the introduction of advanced production equipment and technology, constantly improves the process flow, strictly controls the production environment and production process, and ensures product quality and safety. At the same time, we will vigorously promote the process of industrialization, scale and modernization. In 2010, the bulk silo built by the company with huge investment is currently the world's largest storage place for raw seeds. At the same time, the drying tower technology introduced from Germany has completely changed the traditional practice of betel nut drying, providing guarantee for the stability and improvement of the quality of betel nut products.
The company pays special attention to the construction of corporate culture. In 2009, it founded the first corporate newspaper in the industry, "Royal Window", which was revised to "Areca News" in 2011. The company focuses on brand image building. In 2003, Tang Guoqiang, a famous actor, was invited to be the advertising spokesperson, and in 2010, Wang Baoqiang, a film star, was invited to be the corporate image spokesperson. The company has set up the Hope Project Fund - Royal Areca Education Fund. In 2011, the company donated 10 million yuan to the Hope Project of Hunan Youth Foundation to repay the society with true feelings and love.
Reporter: Mr. Zhang, what honors have your company won in the process of development and growth?
President Zhang: In 2003, the company successfully passed the 9001:2000 international quality system certification, and won the industry's first "five-star quality assurance enterprise", "consumer trusted brand", "Hunan famous trademark", "Xiangtan famous brand product", "Hunan famous brand product" and other titles.
In 2006, "Huangye" registered trademark was recognized as "China Famous Trademark".
In 2007, it was awarded the titles of "Leading Enterprise of Municipal Agricultural Industrialization" and "Quality and Integrity Commitment Unit" by Xiangtan Municipal People's Government.
In 2012, it won the title of "AAA Quality Credit Enterprise in Hunan Province".
Reporter: Thank you for your detailed introduction. I believe that under the leadership of President Zhang, your company will be able to develop better and faster!
