Interview with Zhang Dingqiang, General Manager of Wang Binglang, Bruce Lee
Reporter: First of all, let's ask President Zhang to introduce the Little Dragon King Food Co., Ltd. to us?
President Zhang: Founded in October 1995, our company is a limited liability company solely invested by natural persons, with a registered capital of 50 million yuan. Our business scope is engaged in the production, processing and sales of edible areca nuts. It is the largest leading enterprise in areca food industry and agricultural industrialization in Hunan. Since 2002, "Little Dragon King" areca has been continuously rated as "Hunan Famous Brand Product" and has become one of the most popular "leisure food" among consumers.
Since 2000, Bruce Lee has invested nearly ten million yuan to build a scientific research center, introduce professional testing and analysis instruments, recruit professional technicians, and carry out scientific and technological innovation and technological transformation of areca processing technology and equipment. In 2003, Little Dragon King invested more than 300 million yuan to build a modern industrial park. In 2007, the first phase of the project was completed, and 48000 square meters of factory buildings were built. The industrial park has successively added more than 50 automatic slicers, 8 computer anti-counterfeiting inkjet printers, 20 pillow packing machines, 30 vacuum machines, more than 120 sealing machines, and more than 80 seed dispensers, which can process 10000 tons of areca annually, forming the most advanced and practical mechanized and automated areca processing production line in the province's areca industry, thus promoting the improvement of product quality Steady growth in output and economic benefits.
"Quality is the life of an enterprise, and sincerity is the basis of foothold". In the development process of more than ten years, Bruce Lee has been unremittingly improving the quality of products and services, meeting the differentiated needs of consumers in different regions and different consumption habits, and striving to become the most popular leisure food among consumers. Relying on strong technical force, Dragon King strengthens quality management, constantly develops new products and expands market share. Today's Little Dragon King has two major categories of tobacco and green fruit, and dozens of products with different flavors and flavors. Among them, "Nine Way Alcohol", "Original Sense" and "Tasty Taste" are the most popular star products in the current market.
For a long time, Bruce Lee has always led the betel nut industry with strong strength, and has become a representative of the sustainable development industry with extremely steady growth.
Today, Dragon King has about 30% market share in Hunan, and its brand recognition is as high as 82%. Dragon King series products are not only popular in the whole province, but also exported to more than 20 provinces and cities, including Guangdong, Hainan, Jiangxi, Hubei, Sichuan, Guizhou, Guangxi, Yunnan, Zhejiang, Jiangsu, Xinjiang, Henan, Liaoning, etc. From 2003 to 2009, the sales volume of Bruce Lee ranked top for seven consecutive years, taking the lead in the highly competitive betel nut industry, further widening the gap between Bruce Lee and his followers.
Reporter: Mr. Zhang, what honors have your company won in the process of development and growth?
President Zhang: In 2002, he was the first to pass the ISO9001 quality management system certification in the betel nut food industry; "Consumer Trustworthy Brand" awarded by the Consumer Committee of Hunan Province; "Hunan Famous Brand Product" awarded by Hunan Famous Brand Product Examination and Approval Committee
"Consumer confidence brand" recommended by China Consumer Protection Foundation in 2003; Hunan Administration for Industry and Commerce awarded the trademark "Little Dragon King" as "Hunan Famous Trademark";
From 2003 to 2007, it ranked first in the industry of Small and Medium Dragon King Company of Hunan Areca Association;
In 2003, it was awarded the enterprise credit rating of "Five Star Enterprise";
2003-2005 Won the title of "Trustworthy Enterprise" awarded by Hunan Banking Association;
In 2004, it was awarded by Hunan Medical Association as a "product with trustworthy health quality";
In 2004, it was awarded the title of "One Hundred Quality Trustworthy Units of Private Enterprises in the Province";
2005-2006 won the title of "Hunan Consumer Trustworthy Unit";
In 2005, it was awarded the title of "Integrity Unit of Hunan Province".
Reporter: Thank you for your detailed introduction. I believe that under the leadership of President Zhang, your company will be able to develop better and faster!
