Interview with Guo Zhiguang, Chairman of Flavor King Areca Brand
Reporter: First of all, Mr. Guo would like to introduce Yiyang Flavor Wang Betelnut Co., Ltd?
President Guo: Our company was founded in 2001 and is located in Changchun Industrial Park, Ziyang District, Yiyang City, Hunan Province. At present, it is the largest processing factory of green fruit and areca in China. At present, the company has nearly 8000 employees, more than 200 sets of various betel nut processing equipment, and three production bases with a national output value of more than 100 million yuan. With fixed assets of more than 300 million yuan, its products cover more than 30 provinces (municipalities and autonomous regions directly under the Central Government) in China,
The company has formed the only national scientific research strategic alliance with the Agricultural Products Processing Research Institute of the Chinese Academy of Agricultural Sciences. Now its products are distributed in 30 provinces and cities across the country, and the sales of green fruit areca have ranked first in the country for 9 consecutive years.
Now, it has passed the ISO quality system certification and the QS certification of food quality and safety. "Taste King" has been awarded as a famous brand product in Hunan Province, a famous trademark in Hunan Province, and honored as "the first brand of Chinese green fruit areca" by the National Areca Association.
The company established a group company in October 2011, which is a large-scale areca food processing enterprise integrating procurement, processing, production, sales and scientific research.
Since its establishment for 11 years, the company has adhered to the line of specialization and technology, and its products are in the leading position in the industry with the characteristics of delicious, mellow, and no burning. They are deeply loved by consumers. The sales of green fruit areca have ranked first in the country for 11 consecutive years, and have passed the ISO international quality system certification and QS food safety certification, It is the only enterprise in China that has formed a scientific research strategic alliance with the Agricultural Products Processing Institute of the Chinese Academy of Agricultural Sciences.
Reporter: Mr. Guo, what honors have your company won in the process of development and growth?
President Guo: In November 2011, the trademark "Taste King" was recognized as "China's Famous Trademark" by the State Administration for Industry and Commerce. In recent years, it has successively won the honors of "Hunan Famous Brand", "Hunan Consumer Trustworthy Brand", "Hunan Food Safety Excellent Brand", "Hunan Quality Integrity Unit", "Hunan Credit Integrity Unit", "Yiyang Agricultural Industrialization Leading Enterprise", "Yiyang Advanced Unit Accelerating New Industrialization", "Excellent Industrial Enterprise" "Yiyang City Love Enterprise" and other titles; Taste King Hainan Company won the title of "Hainan Agricultural Leading Enterprise".
Reporter: Thank you for your detailed introduction. I believe that under the leadership of President Guo, your company will be able to develop better and faster!
Pages you may be interested in:
Top 10 brands in betel nut industry, home page of snack/snack food industry, betel nut celebrity interview, snack/snack food celebrity interview
Label: taste king areca, areca brand, leisure food brand
