When it comes to Hainan, in addition to the blue sea and sky, people must think of the emerald betel nuts. The betel nut in Wanning, Hainan, can definitely be called "the first fruit of betel nut" in the hearts of the elderly.
Located in a subtropical area with abundant sunshine and rain, Wanning City, Hainan, with its own advantages, has not only been awarded the title of "China's Land of Betel Nuts" by the State Forestry Administration, but also been certified as "National Betel Nut Demonstration Base". With the support of so many word of mouth certifications, and with the best pursuit of the quality of raw materials, Flavor King Group not only bought the original betel nut in Wanning, Hainan, but also Investing 480 million yuan to build the whole industry chain of Wanning areca 。
Good fruits sell better, and people in the whole city get rid of poverty and become rich
"Half of the garden contains betel nuts, and the family has a comfortable life all the year round". The heavy betel nuts hanging on the branches in Wanning betel nut garden carry the expectations of growers for life. In 2017, Flavor King Group acquired 70% of the original betel nut of Wanning at one go In addition to large quantities, they also insisted on purchasing at high prices, which paid off farmers' hard work for a year.
It is not enough to purchase good fruit. In order to meet the market demand, Taste King invested 480 million yuan to build two deep processing plants in Wanning, which solved the employment of nearly 40 million people in Wanning. Now there are many villagers in Wanning competing for training. One villager who has just worked for one year told us, "The taste king pays high wages, works regularly and safely, and has welfare bonus at the end of the year. Many people make money."
Big brands are more popular, and the demand for the first sales in China is naturally large
At present, the sales volume of Flavor King is far ahead in more than 30 provinces and cities nationwide, and its scale is far beyond that of the same industry. With large brands and high sales volume, the demand for betel nut raw materials is naturally large.
But no matter how big the demand for raw materials is, Taste King never mixed any Southeast Asian fruits, Insist on selecting 100% Hainan original fruits This makes Taste King only have a lot more demand for Wanning high-quality betel nut. When the capital chain broke, Taste Wang never hesitated to destroy more than 200000 yuan of unqualified products, just to stick to the lifeline of quality.
More healthy without smoking, subverting the traditional primary processing technology
In the past, the primary processing of betel nuts was a family workshop style soil stove. One stove baked 300 jin each time. When the betel nut harvest season came, every family had smoke, and every village smoked betel nuts.
For this reason, Flavor King Group took the lead in recommending its own patent to farmers in Wanning, drying and dewatering with high-temperature steam to produce green betel nuts, and giving price incentives to farmers using air dryer technology. This has driven the enthusiasm of Wanning areca growers to produce green fruits, and also led to the upgrading of Wanning areca primary processing industry, which has been recognized by Hainan and Wanning governments. All this has gone beyond the original intention of Taste King to be a good betel nut, and more importantly, it is the responsibility of leading the brand to the society.
