Small areca nut was born in Hainan and flourished in Hunan.
Betel nut has been introduced into China for more than 1500 years. In the Qing Dynasty, there were nearly 20 provinces that had the habit of eating betel nut. In the early days of liberation, the habit of eating betel nut in Hunan and Hainan was still prevalent. Small betel nut connected the close communication between the two provinces.
In 2017, Flavor King Group bought 70% Hainan Wanning areca with a big hand, spreading Hainan areca to all parts of the country, gradually spreading to more than 30 provinces and cities across the country. The sales volume of the country is far ahead, which has a great momentum of rejuvenating the areca culture.
Refreshing and bringing big market
When it comes to eating betel nuts, according to the "Reply of Lingwaidai", people in the south of the Five Ridges in the Song and Ming dynasties, whether men, women, young, rich, rich, rich or poor, loved to chew betel nuts, which made people blush and look happy. At that time, it was said that "people would rather not eat than love betel nuts".
Now, the outstanding refreshing effect of taste king areca also makes it more and more popular throughout the country. Eating one can quickly refresh, and in winter it can warm up and drive away the cold. Compared with traditional refreshment coffee, strong tea and functional drinks, betelnut has a fast and significant refreshing effect; In addition, it is convenient to carry, which has become a must-have for people to refresh themselves.
Grasp the fruit and jump out of the old circle
In the face of huge market demand, Flavor King Group is thirsty for "fruit". Looking for places, I finally looked at Wanning, Hainan. "The world's betel nut sees Hainan, and Hainan's betel nut sees Wanning". Wanning, awarded as the "Hometown of Areca catechu in China" by the State Forestry Administration, has a production capacity accounting for 2/3 of the total of the province, and its soil selenium concentration is among the best in the country. The fruit produced here is the real "No. 1 fruit" of betel nut.
Every year from January to September, Wanning betel nut harvest season, Taste King gives priority to purchasing the best early tender fruit from door to door, and opens the market with good quality. Now Taste King has spread all over the country, and its sales volume is more than twice that of the industry.
Mastering change and invariance is the real flexibility
We all know that betel nut is the most independent food, and only those who are used to it can control the energy. People who eat betel nut for the first time tend to have a fast heartbeat, sweat all over their bodies, and say "I can't afford to love".
Compared with tobacco fruit with strong taste, Taste King has always insisted on making healthier and fresh green fruit, and strongly advocated that processing households adopt smoke-free green fruit refining technology, which not only retains the strength of betel nut, but also tastes healthy without burning, making people who first eat betel nut feel warm as if they had drunk a small wine, and enjoy the feeling of drunk betel nut. Slowly, people all over the country began to accept betel nuts.
Dare to be the first in the world and lead the betel nut market to the high-end
Just when everyone was feeling that Flavor King opened the national market with green fruits, Flavor King Group, which has always been leading the industry, pointed the development prospect of betel nut industry to the high-end market.
This year, two major brands of Taste King Group, Taste King and Hechengtianxia, launched high-end new products worth 30 yuan. With the best early tender fruit in Wanning, Hainan, and the innovative processing technology, the quality of betel nuts has simply returned to the ancient royal tribute level. I have to accept that wherever the taste king sees, all the world will have a future.
