When the lights are on, the bustling night market is full of people; Starlight, streamer lights show dreamy; The evening breeze is blowing gently, and the ancient town with a long history is full of tourists... With the time of summer getting longer and longer, various night activities have been launched throughout the country, attracting a large number of citizens and tourists. The "night economy" with different characteristics blooms brightly, weaving a wonderful picture of summer night, full of endless romance and vitality.
As an important part of the "night economy", night markets have sprung up all over the streets. People linger in the brightly lit stalls, or stroll shopping, or taste food, feeling the beauty of life.
"Boss, have a stir fry!" Night has not yet come, and the night market in Zhengding, Hebei, is already crowded. The smell of barbecue fills the air, the delicious seafood makes people salivate, and the refreshing iced beer adds a bit of comfort and coolness to this summer night... All kinds of night food come together, and groups of people sit around to taste the unique style of the night market. The enthusiastic cries of the stall owners and the laughter of the diners are intertwined, and the rising "pyrotechnic gas" lights up people's nightlife.
In addition to delicious food, summer night entertainment activities are becoming more colorful. All parts of the country have actively explored the night tourism economy, relying on local unique natural and cultural resources to create new night tourism projects. Watching night performances, visiting ancient towns, watching light shows and listening to open-air concerts have become popular choices for citizens and tourists.
In Linyi, Shandong, the traveling cruise performance of Night Painting Langya has attracted many tourists' attention. At night, tourists take a cruise ship on the Su River to enjoy the fusion experience brought by laser water curtain, song and dance performance and installation art, and immerse themselves through the ancient and modern times; In Wuhan, Hubei Province, the theme garden activity of "Going to the Yellow Crane Tower at Night" is very lively. Through the way of "light and shadow+performing arts", people enjoy the night scenery, the bright moon, the poetry recitation performance with both voice and emotion, and deeply experience the unique charm of Jingchu culture.
With the full launch of the "night economy" model, night consumption is rapidly becoming a new economic growth point. Diversified night entertainment projects not only provide citizens with rich choices of night life, but also promote the vigorous development of the night consumption market.
Recently, Daxing District of Beijing launched the 2024 night economic consumption season of "enjoying the festivities and seeing fireworks again". In the coming months, the whole district will carry out a series of night supporting market activities and consumption promotion activities, enrich the "night" state, and carry out characteristic theme consumption activities such as night markets, camping, "late night canteens" in conjunction with major business circles, relying on the characteristic IP of Watermelon Festival, Mulberry Festival, Grape Festival, etc. Among them, the "urban camping plan" allows consumers to enjoy the leisure time at night, and the "outdoor life festival night movie watching activity" enriches the entertainment scene while adding visual highlights for night consumption.
Many industry experts said that the "night economy" has extended the consumption time, expanded the consumption space and created an increasingly rich consumption scene. From night market snacks to night cultural experience, the "night economy" has met the growing diversified needs of consumers, promoted the steady progress of catering, entertainment, shopping and other industries, and has become a major highlight of the cultural and tourism industry, continuously injecting new power and vitality into economic development.
(Poster production: Ding Yajie; picture source: Visual China)
