01

Top 3 of this week's popular short plays

According to the ranking list of DataEye hot dramas, the top three short dramas in the third week of May are: Crazy Young Comeback, Silent Mother Love and Phoenix Singing to the Sky.

The "Crazy Young Return" produced by the crowd is a classic counter attack drama of male frequency. The male leader is distinguished but becomes a fool because of the traffic accident. The protagonist's identity and character have completed a double reversal. With the embarrassment of the vegetable identity in the early stage, the plot is ready to rise and fall. In the later stage, the master's staffing and sweet CP line attract the audience to continue to eat sugar.

Silent Motherly Love is a frequent female drama about motherly love produced by Youhe and soy sauce. The main character is a rare middle-aged woman in a short play. The appearance of the drama is similar to the ancient Chinese drama My Ugly Mother, but combined with the trend of cool drama against slapping, the female owner also has a very rich adopted son as a plug-in. The play catches up with the "Mother's Day", and focuses on middle-aged women, a consumer group, to achieve popularity growth.

Kyushu launched Phoenix Singing in the Sky, a female drama about God of War. The wind of the awakening of the love brain blew into the short play, which fused the old routine that the female leader of the comedy must divorce at the beginning. It was based on the fact that the faithless man abandoned his wife, who was the first female handsome after revealing her hidden identity. The absolute strong female leader setting in the later stage also made the plot full of bugs and the logic difficult to continue.

”"Shuang" is still the first essence of popular short plays. The theme of Shenhao is integrated with the memory loss of car accidents that Korean dramas are good at, and women often start with "Wang Baochuan" to perfectly digest the set of Vengeance of Zhanshen. After several father son and father daughter hits, the theme of motherly love quickly catches up. The methodology of popular short plays that can be replicated has been verified again.

02

Mimun's new play goes online, and is it revenge theme?

The short drama producer Tinghua Island produced "The Night Will Be Bright", which ranked fourth in the weekly list.

As we all know, the real controller behind Tinghua Island is Mimeng.

This play still cooperates with Hangzhou Palm. Jiang Shiqi acts as the female leader. The team highly overlaps with Mimeng's previous popular revenge drama The Belly Maid. The director Hai Chaoyu, the screenwriter Zhong Xiaozhong, the male leader Wang Daotie, and the second daughter Guo Tingting all come from The Belly Maid.

The insiders of the industry spoke highly of the quality of the series and believed that it demonstrated the top production level of the short drama industry. The film shooting technique has significantly improved the picture of the series.

The plot still takes revenge as the main line, draws lessons from the blind setting of the film Mixer, and pays homage to the Dark Glory at the same time, increases the branch line of female mutual assistance, and sets the female delivery rider as the assistant of the female leader who has suffered domestic violence.

The setting of two intertwined female revenge has taken a small step in upgrading the boutique. Surprisingly, the ending of the play is similar to that of most domestic suspense dramas, with the main character surrendering to the crime.

Short plays are not "beyond the law".

03

Huawei Joins Short Play and Launches Short Play APP

On May 22, Huawei launched a new APP, called Short Drama Daquan, which has opened a public beta in Huawei's member center.

The introduction of the application, "Short Drama Big All Fast Application, enjoy a large number of short dramas". Users are reminded in the crowd test characters that "the current number of short plays is small, focusing on functions and experience, and new plays will be introduced continuously".

Huawei's introduction of the APP is regarded as a reasonable use of existing resources. As a platform party, Huawei shares the traffic, and its participation in short plays is not deep.

Previously, the media found that 360 Group and Xiaomi Group were recruiting short drama related personnel. According to the analysis of the recruitment information released by 360, the business layout of 360's short plays is mainly in the back end.

Xiaomi recruited a series of posts such as screenwriter, post production, short video planning and director. In addition, Xiaomi also recently launched the short play product "multi skating short play" to test the realization mode in the short play field.

04

The first Hong Kong International Micro Short Drama Festival was launched

The launching ceremony of the 2024 ATV Microshort Industry Summit and the first Hong Kong International Microshort Festival will be held in Hong Kong, China, on June 22.

This event was planned and hosted by ATV, which aims to gather the elites of the global micro drama industry.

The presidium of the jury includes Li Lizhi, director of King of Comedy, God of Food, Gao Zhisen, director of Happy Ghost, Happy Family, Xian Guolin, director of Ye Wen, Ruan Jizhi, director of Qiannu Ghost, famous art director and director Ding Yuanda, etc.

Previously, ATV will launch its two major strategic plans - Kunpeng Plan and Qianfan Plan, invest hundreds of millions to support short plays, and gather film and television creative talents for the whole network.

　　 Will the fast-growing short play have its own "Golden Statue Award"?