01

Top 3 of this week's popular short plays

According to the ranking list of DataEye hot dramas, the top three short dramas in the second week of May are Glory of the Mountain, The Emperor of the World and Too Late to Say I Love You.

The "Glory of the Mountain" produced by Dianzhong and Handplay is similar to the previous male TV series "Look at the Son and Respect the Father" in the setting of contradictions and character relationships. The plot focuses on kinship and reversal, and completes the preliminary preparation with the embarrassment of the bottom families. The female leader counterattacked the college entrance examination, returned home after ten years of hard work, and took turns beating snobbish relatives with filial piety.

"The King of the World" is a male frequency counter attack drama produced by the public. From the name of the play, it can be seen that this is a classic play of using firewood to counter attack immortals. The male leader has a special blood line. He will become a god after fighting monsters all the way. High definition picture quality, excellent production, and the special effects in the short drama track have a sense of texture.

It's too late to say I love you, which was launched by Maiya, hit the name of the long drama of the Republic of China a few years ago. It tells a story of many misunderstandings. The richest woman abandoned her husband and her daughter, and her son forced her to kill the poor father. The intense dramatic conflict and the suspense of family recognition allow the audience to ignore the personal injury and continue to follow.

The creativity of short drama titles is limited, and there are many cases of drawing on or completely reproducing the classic titles of long drama titles. The pictures and special effects show an obvious trend of refinement, and the plot innovation is relatively conservative, focusing on retaining the suspense reversal and strengthening the gap between front and back. The cycle of short drama track remake is relatively short. In addition to the repeated shooting of the same theme, the male frequency routine is also effective.

02

E-commerce platform, water testing short drama with goods

Several e-commerce platforms tried the new marketing method of short play+goods.

JD App searches the "short play" keyword in the "stroll" page of the home page. Up to now, 186 users whose names include short plays have appeared, and the content is short play slices of different short plays.

The mode of carrying goods is not trailer or link, but the function of "searching the current screen" of the platform is used to complete the transformation from grass planting to purchase.

Taobao has an earlier layout. Since the second half of 2023, a short play section called "Small Theater" has been created on the secondary page of the "Walk" section. More than 20 brand short plays have been launched on the site. At the special marketing nodes, we cooperated with professional teams to customize several short plays.

Pinduoduo has also begun to attach importance to short plays, creating a special section for short plays mixed in the short video information stream. The "Duoduo Video" section on the main page has been launched into the "Short Drama" channel. The way of carrying goods is simple and direct. It is embedded in the form of "middle insert advertising". The video of goods carrying goods is inserted directly in the short play section. Users can also delete it at any time if they don't want to watch it, No mandatory viewing is required.

I thought that KOL Crazy Young Brother with goods, who marched into short dramas in a high profile, would make the first shot of short dramas with goods. In fact, the platform has already been secretly arranged and planted grass in the way of "moistening things silently". As for the suitability of e-commerce platforms and short dramas, it is up to the conversion rate to define.

03

Short cultural and tourism dramas have been launched in succession

Micro skits responding to the needs of local cultural tourism publicity have been launched in succession.

In January this year, the General Office of the State Administration of Radio and Television released the Notice on the Creation Plan of "Traveling with Micro skits", which proposed to create and broadcast 100 excellent micro skits with the theme of "Traveling with Micro skits" in 2024, and promote a number of physical locations to "go out" with the popularity of micro skits, forming a number of replicable The new model of "mini drama+cultural tourism" can be promoted to promote consumption, and create a new fashion of "clocking in" with mini drama throughout the country.

The mini play "Litchi in Fuling" originally produced by the Fuling District Culture and Tourism Commission premiered on May 16 on the whole network, telling that the anchor's live broadcast of literature was questioned when selling Fuling litchi with goods, and a story about Fuling litchi spread over thousands of years, aiming to show Fuling's profound historical heritage and cultural charm with the help of film and television IP.

The first cultural and tourism short play "Traveling Miracles of Jinhua" in the ancient city of Wuzhou was launched at the end of April. Taking the marriage crisis of the protagonist as the starting point, it tells the story of how the male and female owners repaired the precarious marriage relationship and gained growth from it during their trip to Jinhua Mountain.

At the same time, the micro dramas of cultural tourism in many places were successfully launched. A large number of high-quality short plays are coming to meet the audience.

04

The "mom" specialist in the short play can't escape the script

Short plays are hard to make stars, but they have fulfilled the dream of acting for a group of elderly people.

Whether it's the wicked mother-in-law in the family, or the old tyrant in the house fight drama, or the superior in the palace fight drama. Short plays provide employment opportunities for a group of older ordinary actors with good appearance and dreams of acting.

Many short drama troupes will recruit local actors for non important roles, giving many elderly people the first chance to get an electric shock. Many of these potential elderly actors have become professional short play actors, or vertical actors, who are specially responsible for the roles with distinctive characteristics such as evil mother-in-law and rich ladies.

　　 According to the media, The overall remuneration of elderly short drama actors is between 500 yuan and 1500 yuan/day, and shooting time ranges from 2 hours to 15 hours. The production team did not give special treatment to the elderly actors. It often happened that they stayed up late with the shooting schedule.

With high work intensity and low hourly salary, the elderly actors still cannot escape from the inner dilemma. Many actors will fight for the role by reducing the price, and privately they will quarrel for the same role.

The elderly actors with "good quality and low price" have not received fair market ratings because of their "inner volume" and instrumental staffing, and their acting skills have little impact on film remuneration.