01

Top 3 of this week's popular short plays

　　 According to the ranking list of DataEye hot dramas, in the first week of May, the overall heat value of short dramas was 480 million, rising from the end of April and falling from the same period in April. The top three short plays are: Traveler Returns Home, Oolong Pregnancy and Love.

The Wanderer Returns Home, produced by Dianzhong, takes modern urban life as the background, and the plot focuses on kinship and reversal. The wind of the homecoming drama blows into the short play, and the silk slip is implanted with the counter attack face smashing element. Traveler Amin returns home, conceals his identity as a millionaire, and takes turns to fight snobbish relatives and friends with filial piety. The whole process is more intense, and the physical fight is full of strength.

"Oolong Pregnancy" is a female drama series produced by Zhang Play. It is a classic routine of running with children. The female leader is Teng Zewen from "I became a stepmother in the 1980s". The plot is not new and the details are flawed. It is worth mentioning the innovation outside the play. Compared with other short plays on the market, the total duration of this short play remains the same and the number of episodes is reduced, from 80 episodes to 48 episodes, with one episode directly reaching the payment point.

The Love Story, launched by Qing Rong, tells a love story between men and women that spans time and space. The suspense plot is ingeniously designed. The lines of love and friendship are delicately laid. The picture has a sense of design, which is quite qualitative on the short play track. There is no counter attack on the face, refined upgrading and emotional entanglement, running through the new route of short drama upgrading.

The wind of returning to home from long dramas is blowing into short dramas. The return to home is set to cure long dramas. At present, in short dramas, it is still the reverse effect of laying suspense and trying to promote before restraining. It is expected that cultural tourism+short plays can break through the routine and play a new role in the setting of "returning home". The classic routine is still easy to use, but the short plays with innovative themes and upgraded texture are gradually emerging, showing a new direction for the development of short plays.

02

Popular short play, self replication?

The methodology of content production is understood by the skit players.

The data performance is really good after the self reproduction without changing the dressing and putting the script verified in the market to the market again.

The recent new play "80's Joy: Fat Wife Turns Over" is set to be very similar to "I became a stepmother in the 80s", and at the same time, the fat girl in "Hot and Hot Gorgeous Transformation" becomes beautiful, camera language and even character movements. The key plot overlaps with the previous blockbusters of similar themes.

Previously, the short play "Black Lotus Superior Manual", which played up extreme revenge, was reprinted several times after it was taken off the shelf. Kyushu produced "Deep House Advanced Record", inviting the same female leader Ma Qiuyuan to change from palace duel to house duel, ranking second in the weekly list of heat values.

The Shunv Raiders produced by the public has changed the dynasty, changed revenge for mother to sister, and other episodes are highly similar, topping the heat list on April 30.

The underlying logic of short plays that attract audience to pay is inseparable from the word "cool", but changing people and backgrounds, or even just changing clothes to play a story, does not even cover up the audience's perfunctory. In the short term, from the data results, it may help the producers to get high profits and high popularity. In the long run, it is a consumption for the industry and the audience.

03

Several radio and television miniseries

On April 30, 2024, the ecological cooperation plan of China Central Radio and Television General Station for micro short plays was released. CCTV frequency first launched the 2024 001 and 002 online mini dramas "Chinese Mythology" and "AI Watching Classics", and created a new "Grand Ceremony of Chinese Micro Drama" to sound the "assembly number" of high-quality micro dramas on the whole network.

Zhejiang Satellite TV (China Blue New Platform) has set up a special group for short play business, "We Are Diverse from the South", which tells the struggle story of contemporary young women.

Dongfang Satellite TV and the short video platform reached cooperation on the joint production of high-quality short dramas, and Mango TV and the short video platform jointly released the "support plan for high-quality short dramas".

Chongqing Satellite TV has focused on launching the quarterly broadcast plan of the boutique mini drama "Hi! New Chongqing's Fireworks and Stars". At present, the mini drama "About to Find You" has been launched in the Memorial Hall of Chongqing Palace Museum Cultural Relics Moving South in Nan'an District. The mini play "Rejuvenate the First Life, I Take Dad to the Peak of Life" produced by Elephant News of Henan Radio and Television Station was launched in Zhengzhou.

The official team entered the venue to inject new vitality into the micro drama industry with a new ecology and tell a good story about China.

04

Can Gao Yalin shoot his short plays when he collapses?

A "junior three versus junior four" campaign was launched, which completely overturned the good man and good father staff that Gao Yalin has maintained for many years.

Gao Yalin, who is behind the transformation, is less affected than the traffic stars who need to be set up by powerful people. It's just the feeling rice about to be fried. I'm afraid it's half baked.

Many netizens don't know that Gao Yalin's other identity is the founder of Gaohe Film. The media called him the first person in the micro drama industry to enter the Mainland.

He founded Gaohe Cinema and participated in the production of short dramas such as Out of Control Love, This Mommy is a bit fierce, and Here She Comes, Please Feel the Heart. As a professional, the consumption of works is not so good.

The response is not so good, but Gaohe Cinema still continues to make efforts in the short play track. Gao Yalin has disclosed a number of short play plans, such as the short series of family fun with the theme of "Family has children", and the comedy science fiction short series called "Back to Sanxingdui".

Feelings are discounted. The theme is fresh but not safe. Can Gao Yalin's short play run through the second half?