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Just two days after the holiday, the box office of the May 1st stage has maintained a high growth and has exceeded 900 million yuan.
According to the data of Cat's Eye Professional Edition, as of 21:50 on May 2, the total box office (including pre-sales) of new films in May 1 will reach 913 million yuan in 2024. Among them, "Peace keeping and Anti riot Team", "Fortress Besieged by Jiulong Stronghold" and "The Last Way to Spend Money" ranked the top three at the box office.
In fact, the supply of films has continued to increase and the variety of film types has become a major highlight of the May 1st Festival this year. Many brokers are optimistic about the performance of the May Day ticket office. On the whole, the recovery and development trend of the film industry will remain unchanged in 2024, and the film market still has room for sustained recovery and growth to become the mainstream view.
The supply of films continues to increase
According to the professional version of Cat's Eye, there will be 8 key films released in the May 1st edition in 2024, including "Besieged by the Kowloon Stronghold", "Peace keeping and Anti riot Team", "Spy's Code: White", "Hal's Mobile Castle", "Nothing Can Be Solved by a Hot Pot", "The Last Way to Spend Money", "Travel Through the Moon", and "Hog Man's Big Film - Star Action". The film types in the schedule cover action, comedy, animation, love, suspense, crime, etc., which can meet the needs of different audiences.
Judging from the pre-sale box office, many films have sold well in advance. The crime themed film "The Fortress Besieged by the Kowloon Stronghold", the action blockbuster "Peace keeping and Riot squad", and the animated comedy "Spy Pass Family Code: White" ranked in the top three of the pre sales box office list respectively. As of the evening of April 28, the pre sales box office of the three films (including spot screening) were 56.46 million, 22.57 million, and 22.51 million respectively.
From the top three of the latest box office list, "Peace keeping and Anti riot Team" is China's first commercial action film focusing on overseas peace keeping. It is a film co starred by Chinese current actors Huang Jingyu, Wang Yibo and others. It tells the story of Chinese peace keeping police who went to foreign countries to carry out peace missions at the request of the United Nations. With a strong cast and popular themes, At the early stage of pre-sale, it has attracted a large number of fans and audience's attention and assistance.
It is reported that there are 6 major production companies of "Peace keeping and Anti riot Team", including the listed companies Wanda Pictures and Jiecheng Shares , 5 joint production companies, including listed companies Huanrui Century 。 Previously, Wanda Movie Previously, the company said on the interactive platform that the main control film "Peace Keeping and Anti riot Team" was scheduled on May 1.
"Fortress Besieged by Kowloon City", directed by Zheng Baorui, the best director of the Hong Kong Film Awards, and starred by Louis Koo, Hong Jinbao and other powerful actors, is a pure Hong Kong style criminal action film, which not only shows the unique charm of Hong Kong films, but also has been selected into the midnight screening unit of Cannes Film Festival recently, adding to its international influence. Chinese movie 、 Hengdian Film and Television Relevant companies participated in the production and distribution of "Fortress Besieged by Jiulong Stronghold".
"The Last Way to Spend Money" is a comedy film directed and written by Wu Lina, starring Jia Bing, Tan Zhuo, Xiao Shenyang, Yu Yang and Dong Baoshi, and produced by director Yingda. The film tells the story of Jia Youwei, a middle-aged hero who did nothing, who was diagnosed with brain tumor and only had ten days to live. So he sold the old house that was rumoured to be demolished, found the youngest brother in the family home, and decided to enjoy himself in the last ten days of his life, which triggered a series of hilarious stories. There are four major production companies for The Last Way to Spend Money, including Chinese movie Etc.
It is worth mentioning that, Ali Film It is a listed company with the largest number of participants in the May 1st round, covering four films, including the production and release of Peace Keeping and Anti riot Team and Travel Through the Moon, the production and joint release of Nothing Can Not Be Solved by a Hot Pot, and the joint production of Besieged City of Jiulong Stronghold.
Securities traders are optimistic about the box office of 51 stalls
According to the Lighthouse Professional Edition, the total box office revenue of the May 1st stage in 2023 will be 1.521 billion yuan, accounting for 2.77% of the total box office in the whole year. It is the most important box office source except the Spring Festival, summer and National Day. On the eve of May Day this year, a number of securities companies gave their prospects for the box office of May Day, and they were generally optimistic about the performance of the schedule.
Guotai Jun'an negotiable securities According to the research paper, the May 1st film is the second longest holiday after the Spring Festival and the National Day. Since 2018, the average daily box office of cinemas has reached more than 300 million yuan in the years when they are normally open. In 2024, a total of 8 films will be finalized for May 1st, of which "Besieged by Kowloon Stronghold" and "Nothing Can Not Be Solved by a Hot Pot" have been released in advance. The former has more than 200000 screening sessions. "51 films are suitable for medium size films, which are expected to earn more than 300 million to 500 million yuan at the box office, but with the help of the schedule, some high-quality films are expected to earn more than 1 billion yuan at the box office, thus bringing excess profits to film participants."
the galaxy negotiable securities It is believed that the film market will continue to recover and the box office performance is optimistic. Considering the rich variety of films in the May 1st, 2024, the average pre-sale performance of several popular films, the large number of animated films in the overlapping period, and the film types favored by the new generation of young audiences, the May 1st, 2024, is expected to continue the warming trend of the film market, and the box office of the May 1st is expected to be between 1.3 billion and 1.7 billion. "The stock of domestic film manufacturers before the epidemic has been gradually cleared, the production and release of new films have been steadily promoted, and the willingness of fans and audience to watch films has also gradually increased, both sides of supply and demand are working together, optimistic about the market performance of the film market in the following years".
Wanlian negotiable securities It is believed that in 2024, the theater film market will recover, the overall supply of 51 films will be sufficient, and the themes will cover audience groups from comedy, crime, suspense, and daily rambling, and the box office performance is expected to maintain. "It is predicted that the top three box offices of the May Day holiday in 2024 will be Peace Keeping and Anti riot Team, Fortress Besieged by Jiulong Stronghold, and Hal's Mobile Castle, and the total box office will reach 1.811 billion yuan."
Since 2023, the film market has experienced a strong recovery. Not only has significant growth been achieved in the 2023 Summer Festival, 2024 New Year's Day, Spring Festival and Tomb Sweeping Festival, but also the box office record of the corresponding period in Chinese film history has been broken. This is also an important background for the May 1st box office this year.
According to the data of the National Film Administration, the national film box office in 2023 will be 54.915 billion yuan, a substantial increase from 30.067 billion yuan in 2022. The number of movie viewers reached 1.299 billion in the year, up 82.7% year on year, a new high in the past four years. In the first quarter of this year, the total box office of national films was 16.356 billion yuan (15.859 billion yuan in the same period last year, up 3.14% year on year); The total number of person times was 364 million (337 million in the same period last year, up 8.15% year on year); The box office of domestic films was 15.044 billion yuan (14.117 billion yuan, up 6.57% year on year), and the share of domestic films was 91.97% (89.02% year on year).
(Source: Securities Times · e Company)
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