Bai Xin Bank replaced Kou Guan, the proposed president of CITIC Bank _ Sina Finance

Another senior manager of CITIC's financial subsidiary has changed.

The bank personnel learned that, CITIC Bank Kou Guan, General Manager of the Science and Technology Information Department, has served as the Party Secretary and President of Baixin Bank.

　　 Kou Guan will become the second president of Baixin Bank. It is understood that the first president Li Rudong Or transfer to other financial institutions under CITIC Financial Holding.

Welcome President of Baixin Bank

CITIC Baixin Bank (hereinafter referred to as "Baixin Bank") was jointly established by CITIC Bank and Fujian Baidu Borui Network Technology Co., Ltd The first independent legal person direct selling bank in China , officially opened on November 18, 2017, with a registered capital of 5.634 billion yuan, CITIC Bank holds 65.70% shares of Baixin Bank.

　　 Kou Guan , successively worked in the information technology line and e-banking line of CCB, and successively served as deputy general manager and general manager of e-banking department and deputy general manager of network finance department of CCB. Vice President and Chief Information Officer of Baixin Bank in August 2017 He has been the General Manager of the Information Technology Management Department of CITIC Bank since March 2019 and the General Manager of the Technology Operation Center of CITIC Bank since June 2022.

It is understood that the projects presided over and implemented by Kou Guan have won the People's Bank of China Science and Technology Development Award for many times, and have rich experience in technology and business management, especially in banking application systems, big data, IT governance, digital management and other aspects.

Kou Guan himself once said, "When Baixin started its business, it was at an important stage of IT construction. However, the entire IT department, together with his head, had only four people. They recruited people and built them in parallel. They rented a floor and worked around the clock with their employees for a year. In that year, 39 systems were launched." By the end of 2022, Baixin Bank had 934 employees, accounting for 62.3% of the total.

　　 Li Rudong, the first president of Baixin Bank, also came from the Information Technology Department of CITIC Bank.

　　 Li Rudong He has successively served as the General Manager Assistant of the Information Technology Department of the Head Office of CITIC Bank, the General Manager Assistant of the Internet Banking Department (presiding over the work), the General Manager Assistant and Deputy General Manager of the E-Banking Department (presiding over the work). In February 2017, he served as the head of the preparatory group of Baixin Bank; Executive Director and President of Baixin Bank since August 2017.

At present, Lv Tiangui, Vice President of CITIC Bank, is also the Chairman of Baixin Bank. It is understood that Lv Tiangui is in charge of the retail and technology sectors of CITIC Bank.

　　 Lv Tiangui , born in October 1972, Master of Business Administration of Sichuan University, has the title of Senior Accountant, International Certified Internal Auditor, Chinese Certified Public Accountant, and once served as Deputy Director of Risk Management Department of Jilin Branch of Bank of China. After joining CITIC Bank in 2003, he successively served as the president of the credit card center, general manager and business director of retail banking department and private banking department. Vice President of CITIC Bank since April 2021, Chairman of Baixin Bank since October 2022, and also a director of ALKIN Bank and China UnionPay Co., Ltd.

According to the data, Baixin Bank turned losses into profits in the fifth year after its opening, with a net profit of 263 million yuan in 2021 and 656 million yuan in 2022.

On March 21, CITIC Bank released its 2023 annual report, and Baixin Bank's 2023 performance was also released, The revenue, net profit and scale all achieved double-digit growth.

The financial report shows that in 2023, Baixin Bank will achieve an operating revenue of 4.534 billion yuan, 14.27% year-on-year growth , 3.968 billion yuan in the same period last year; The net profit was 855 million yuan, 30.25% year-on-year growth , 656 million yuan in the same period last year; ROA (return on assets) and ROE (net interest rate of equity) were 0.82% and 10.84% respectively.

By the end of 2023, Baixin Bank Enter the bank queue of "hundreds of billions of assets" The total assets reached 112.511 billion yuan, an increase of 16.08% over the end of the previous year; Total liabilities were 104.177 billion yuan, an increase of 16.42% over the end of the previous year. The total net assets at the end of the year were 8.334 billion yuan, compared with 7.435 billion yuan in the same period of the previous year.

Data shows that Baixin Bank will provide more than 180 billion yuan of consumer finance loans in 2023. By the end of 2023, the number of new citizen featured users of the company has increased to 53.7 million, accounting for more than 54% of the total number of customers. Baixin Bank has obtained AAA long-term credit rating for five consecutive years, and has been ranked among the top 50 Chinese financial technology enterprises of KPMG for six consecutive years.

Decline of direct selling banks

While Baixin Bank soared, the direct selling bank itself gradually declined.

Different from traditional banking business, direct banks have no outlets or branches, and mainly provide more convenient and preferential financial products and banking services through the Internet.

　　 In February 2014, Minsheng Bank Take the lead in launching direct banking in China, mainly expanding customers through Internet channels. In that year, the number of Minsheng Direct Bank customers reached 1.4681 million, and the subscription amount of star product "Ruyibao" reached 236.687 billion yuan. With the advantage of "lower online operating costs and stronger customer expansion capability", domestic banks have followed the investment and construction, with more than 100 banks at the peak.

Ten years later, direct banking has cooled down. With the change of consumer financial behavior and the popularity of mobile Internet, consumers are more inclined to use mobile APP and other emerging channels for financial services.

According to incomplete statistics, at least 16 channels related to direct banks have been "downsized" in the past two years. In the view of the insiders, the reason for the decline of direct selling banks lies in the lack of customer acquisition advantages, serious homogenization of services, and insufficient risk control ability. Direct selling banks are facing two main development paths in the future: integration or offline.

　　 On April 3, Minsheng Bank announced that it would, from July 15, 2024 The APP and PC version of retail bank were integrated with the mobile banking APP of Minsheng Bank. At that time, the direct banking APP and PC versions of Minsheng Bank will stop serving. On April 8, Minsheng Bank announced again that it would close some channel entrances of the "Ruyibao" channel of Minsheng Direct Bank and integrate the "Ruyibao" service function to mobile banking.

An insider said frankly, "In recent years, the position of direct selling banks has been marginalized, which is caused by the fact that domestic direct selling banks have not completely separated from the parent bank system, launched truly competitive products, and attracted more parent bank customers, without small profits or excessive sales".

Perhaps it is to realize this problem that independent legal person direct selling banks came into being.

　　 Following closely with Baixin Bank, regulatory approval will be given by the end of 2021 Postal Savings Bank Direct bank subsidiary Youhui Wanjia Bank It opened and became the second independent legal person direct selling bank in China. In 2022, Youhui Wanjia Bank will achieve a revenue of 101 million yuan and a net profit of 162 million yuan; In 2023, it will achieve an operating revenue of 355 million yuan and a net profit of - 263 million yuan.

　　 Compared with Youhui Wanjia Bank, which has just opened for two years, Baixin Bank has made profits five years after its opening, and has grown rapidly for two consecutive years. Its operation has been relatively stable. as this , with finance Scientific and technological hard power President of , must Can be given to the direct selling bank injection live power.