In order to actively respond to the 5th Shanghai "May 5th Shopping Festival", On May 3, Shanghai Real Estate Industry Association and Shanghai Real Estate Brokerage Industry Association jointly proposed to launch the "old for new" commercial housing activity in Shanghai, Through the new mode of "old for new", it will provide more services for residents to replace their houses and support residents' reasonable demand for gradient real estate.
"This" old for new "activity, It is mainly aimed at house buyers who plan to sell second-hand houses and purchase new houses. ”Jiang Weiru, Secretary General of Shanghai Real Estate Industry Association, said, Residents who buy houses first reach an intention to buy new houses with real estate development enterprises, and then the real estate brokerage institutions give priority to promoting their old house transactions. After the old houses are successfully sold, the new house transactions will be completed as agreed.
More than 20 real estate development enterprises and nearly 10 real estate brokerage agencies participated in the first batch of initiatives. The first batch of more than 30 projects participated in the initiative, mainly distributed in Jiading, Songjiang, Qingpu, Fengxian, Lingang and other regions. "Our company has many projects in Shanghai, which are located in Xinchang District of Pudong New Area, Taopu District of Putuo District, Juyuan District of Jiading District, Fengxian New Town, Jiading New Town and other regions. We actively respond to the initiative of the two associations, and are the first batch of real estate enterprises to participate in the pilot project." Han Runji, the sales director of a real estate enterprise, said that at present, the company is developing relevant operating rules, "One set, one policy". The number of houses, cooperative intermediaries and preferential activities participating in the "old for new" are different for each project. Once the operation rules are prepared, they will be publicized on the company's official website and official micro blog as soon as possible.
The real estate development enterprise participating in the "old for new" activity promises that if the old house is not successfully sold within a certain period of time, the house buyer can unconditionally "return the house"; The real estate brokerage agency promises to "promote and give priority to the sale of the old houses of the house buyers" throughout the city. "I am selling a small two room apartment on the first floor, which is about 35 years old. This apartment is not a cost-effective apartment recommended by intermediaries, so it is difficult to attract buyers to visit the house, and they are not confident in seeing the new house themselves." Wu Haizhong, a citizen who has a demand for replacement property, said that this initiative provides targeted services for people who really need replacement, Provide the service of "pushing and priority selling of old houses throughout the city" to make them more confident to see new houses.
During the event, the Shanghai Real Estate Industry Association proposed that real estate development enterprises should increase their incentives, Provide corresponding preferential policies for "old for new" residents; Shanghai Real Estate Brokerage Industry Association proposes real estate brokerage agencies, Provide exclusive preferential services for "old for new" residents.
At the same time, in order to provide more choices and guarantees for the residents who buy new houses, this "old for new" activity will be provided with professional services by the relevant platform (Leju Haofang) for all parties, including providing convenient services such as temporary custody of funds for the residents who have reached the intention to buy new houses, and providing big data services for development enterprises and brokerage institutions.
"I have just sold a second-hand house, and the price has been reduced five times a month. People come to see the house every day, which has a great impact on the life of the whole family." Wang Rui, a citizen who is replacing a new house, said that if the price of the second-hand house keeps pace with the market price, there will be more professionals to help sell the house, so that the owners will worry less.
This "old for new" activity is to further expand the scope of participation, increase service items, standardize service processes and improve service efficiency on the basis of the existing initiatives of some real estate development enterprises and brokers. The Shanghai Real Estate Industry Association and the Shanghai Real Estate Brokerage Industry Association hope that more development enterprises and brokerage agencies will participate to jointly provide better services for the "old for new" residents.
Original manuscript of Xinmin Evening News
Reporter: Yang Yuhong
Edit: Shi Yu
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