Animation Industrial Park Planning

With the gradual development of the animation industry, the industrial layout of animation enterprises gradually presents a trend of gradual agglomeration. Animation enterprises gradually change their original status of independent development, and have settled in the park to seek further development based on the park, and gradually form an animation industrial park integrating animation creation, production and trading. In recent years, animation parks have developed rapidly, and there are three types of original animation industry parks, derivative product parks, and emerging animation industry parks.

　　 Original animation industry
Develop new animation forms and expand the development space of original animation. Focus on the development of emerging animation fields such as online games, digital animation, mobile reading and e-books, strive to form a leading edge in emerging mobile animation, art collection and interactive education, create a complete animation industry chain integrating content production, technology R&D integration, publishing platform, system services and terminal manufacturing, and absorb animation production and derivative design Enterprises from the six fields of animation technology application, program broadcast, investment and financing platform, education and training, and public service platform have joined in to strengthen the promotion of enterprise interaction in the park, and provide cooperation opportunities for enterprises through large-scale industrial promotion activities, professional training, and forums. Promote the construction of relevant professional platforms, improve the industrial service level of the base, and strive to create a cultural industry demonstration zone.

　　 Emerging animation industry
Focus on the development of emerging animation industry and further enrich the concept of animation derivatives. During the "12th Five Year Plan" period, it will focus on the development of emerging animation derivatives industries such as online animation, mobile animation and animation culture industries. Among them, online animation focuses on the development of online games, online communities and online education related to animation, while mobile animation focuses on the development of mobile animation, mobile comics and mobile games. In addition, we should pay special attention to the development of e-commerce, commercial chain and other formats related to animation.

Actively strive for the recognition, support and participation of the Ministry of Culture, national animation related associations, industry service agencies and foreign animation institutions.

Vigorously cultivate leading enterprises and talents. Adhere to the brand strategy, use the resources of animation education institutions in the park, and focus on cultivating leading enterprises and talents in the fields of online animation, mobile animation, animation publishing and e-commerce of animation products.

With the development of high and new technology, the combination of animation and science and technology is increasingly close, and new animation formats such as mobile phone animation, online animation, animation software and so on continue to emerge, leading the traditional animation industry to a new "big animation" industry.

At present, domestic animation enterprises generally face the problems of weak original ability, lack of technology and talents, and immature industrial chain. Only by overcoming these drawbacks and bottlenecks can we realize the great development of the industry. However, from the perspective of the current development of the animation industry, it is very difficult to solve these problems only by the power of enterprises themselves. Therefore, industrial parks should use their powerful platform resources to drive enterprises along the entire industry chain, and reasonably optimize the allocation of resources in the park, so as to achieve the rise of China's animation industry on the basis of promoting the development of animation parks. Therefore, the government should clearly recognize the importance of park development in the whole process of industrial development, and promote the reasonable, rapid and healthy development of animation parks.

1. Strengthen organizational leadership and form joint forces for development. It is suggested that the relevant competent departments of the industry, district leaders and park leaders should jointly establish a park construction promotion team to be responsible for industrial planning, policy formulation, project promotion, implementation of support and comprehensive coordination, so as to form a joint force for development.

2. Encourage and increase the support of state-owned capital for cultural industry and promote investment. Starting from supporting the development of strategic leading industries such as cultural industry, it is suggested to "first try", encourage state-owned capital to actively participate in industrial investment, and make policy breakthroughs in bottlenecks such as investment decision-making, evaluation and pricing, and financing guarantee. For cultural enterprises with innovative technology as the core, state-owned capital can strengthen its support and promote development through investment that does not pursue short-term returns. If the shareholders of the entrepreneurial team intend to buy back shares, they can adopt the "principal+appropriate cost of capital" method to encourage and support.

3. Strengthen the integration of park resources to achieve reasonable and effective allocation of park resources. Strengthen the standardization and guidance of animation parks according to the objective development law of the animation industry. Through the development of unified planning and evaluation standards, a set of scientific and reasonable management methods in terms of qualification approval will be formed, so that the investment and construction of animation base will gradually embark on a rational and healthy track.

4. Explore the cooperation model of government, industry, university and research. That is, under the guidance of the government, the parks, enterprises, universities and research institutes will be united to form a combination of overall animation resources, breaking the current situation of separation of teaching, learning and using.