Advertising may have positive economic effects
This question appeared for the first time in the IELTS exam on April 22, 2017, asking everyone to discuss the quality of advertising. On the one hand, advertising can really improve the sales of goods and help enterprises open the market; On the other hand, its exaggeration of products and description of a better life may make ordinary people dissatisfied with their own lives.
Title of IELTS Writing Composition
Some people think advertising may have positive economic effects. Others think it has negative social effects because individuals are not satisfied with what they are and what they have. Discuss both views and give your own opinion.
Some people think that advertising may have a positive impact on the economy. Others believe that their social impact is mainly negative, because individuals will be dissatisfied with themselves and what they have. Discuss the views of both sides and give your own opinion.
IELTS Writing Advertising 7-point Model
Opening paragraph
The role of advertising in contemporary society is a subject of ongoing debate. Some assert that advertising is a potent driver of economic growth, while others contend that it fosters dissatisfaction and materialism among individuals. This essay delves into both perspectives, examining the positive economic effects of advertising and its potential negative social implications, before offering a balanced viewpoint.
Advertising stimulates consumption and competition
On one hand, advertising plays a pivotal role in stimulating economic activity. By creating awareness about products and services, advertising enhances consumer demand, which, in turn, propels production, distribution, and employment. In this context, advertising acts as a catalyst for economic growth, driving consumption patterns and contributing to the circulation of capital within the market. Additionally, advertising fuels competition among businesses, compelling them to innovate and improve their products to attract customers. This constant drive for improvement not only benefits the economy but also encourages technological advancements and product diversification.
Advertising breeds discontent and consumerism
Conversely, critics of advertising argue that it can have negative social effects by promoting materialism and unrealistic expectations. Advertisements often portray an idealized version of reality, depicting products and lifestyles that are unattainable for the majority. This article is from laokaoya website. Consequently, individuals may develop a sense of inadequacy, leading to dissatisfaction with their possessions and appearance. This phenomenon is particularly concerning among impressionable youth, who may fall victim to the pressure of conforming to societal standards set by advertisements. Moreover, the emphasis on consumerism can lead to excessive consumption, which has detrimental consequences for both individuals and the environment.
Compromise point of view
In my opinion, while advertising undoubtedly fosters economic growth and innovation, it cannot be denied that its societal impact warrants careful consideration. The potential for fostering materialistic tendencies and unrealistic aspirations is a legitimate concern. However, the responsibility for addressing these issues does not rest solely with advertising itself. Rather, it necessitates a comprehensive approach involving media literacy education, responsible advertising practices, and conscientious consumption choices. Society should encourage critical thinking and empower individuals to discern between genuine needs and manufactured desires.
