Money saving special soldiers, Cyber stalls, crazy copywriting and other hot words were on the list, and 2023 free fish annual hot words were released

Less than a week before 2024, the annual reports of various platforms have been released one after another. Reviewing the life traces of the whole year is also a new witness to the growth of the year.

Of course, the most important concern of young people has always been to "live a good life". In order to live a good life, young people are always thinking about how to own wealth, maximize material value, and spend every amount of money on the cutting edge. In the consumer world in 2023, what new ways to save money are there, and what kind of money tricks are young people playing? Leisure Fish x36 Krypton x Houlang Research Institute jointly released the 2023 Leisure Fish Annual Hot Words See the consumption trend and interest trend of young people this year.

Insights found that this year's annual hot words are: SWAP、 Monopoly, easy carbon reduction, Cyber stall, money saving special soldiers, idle bloggers, crazy copywriting, retro digital, ashore economy, idle fish floor price 。 From social hot spots to trade trends, it has condensed the consumption trend and collective memory of the year.

Save money, special soldiers, earn money in a one-stop way at leisure

In the past year, saving money has become the trend of consumption. From collecting wool, shopping lists to stopping on the street, people began to talk about how to increase income and reduce expenditure, and no longer felt ashamed of frugality. The idle trading platform has naturally become a favorite of young people, According to the latest data released by QuestMobile, the scale of the domestic idle trading industry has further expanded, and the number of active users has reached 130 million monthly, taking idle fish as an example 。

The young people poured into the idle fish and really found a bargain. In recent years, with the popularity of retro fashion and vintage culture, young people have become more and more receptive to idle transactions. In particular, some high priced goods with low frequency of use have been popular on idle fish, such as camping equipment, sports equipment, kitchen appliances, digital cameras, which can save a lot of money than new products. Compared with the new products on the online shopping platform, young people are more willing to buy these idle products with low loss. Some users have said that "idle fish is the terminal point for me to compare prices", and the annual hot word "idle fish floor price" is true to its name.

Of course, idle fish also provides young people with some new ideas to save money, and plays tricks with traditional idle transactions. In less than two years, the sales of free fish coupons have soared rapidly, becoming the category with the highest single volume of free fish. Smart young people can collect wool, fried chicken burgers, coffee, milk and tea from their daily life. They can buy vouchers and discount coupons at very low prices. They are also popular with young people in the first and second tier 。

In addition to eating and drinking, cards and coupons have covered almost every part of daily life. Take tourism for example, ticket discounts, hotels and scenic spots can be arranged through free fish cards and coupons, which can also save money.

This year's popular Tazi culture has also produced a wonderful chemical reaction in the leisure fish community. Young people can share the discount of some goods through the way of shopping list. From the initial beauty shopping list, to the postage on overseas shopping, Sam's Swiss roll, music festival tickets for two people, and even large amount of full or reduced coupons, you can buy them by shopping list.

Capturing the need to synchronize the leisure fish, the seafood market has set up a special column called "Collaborate", where young people look for peers, pool the bill for Li Jiaqi's live broadcast room, compete with Apple's educational concessions, and form a team of Decathlon.

Free Fish Collation Interface

According to the data, during the Double 11 this year, more than 600000 users reached a shopping list transaction on the Double 11, and more than 10 million people visited the shopping list 。 Therefore, Pindan Juezi has become one of the hottest words of this year.

There are too many free fish to save money. In addition to shopping, young people have also created a new way of consumption: renting instead of buying. According to the data, nearly 4 million pieces of baby fish come out every month, which is enough to show the popularity of "rental consumption".

For the slash youth who are easy to enter the pit vertically, renting instead of buying is indeed a more cost-effective choice. I have a hobby of photography on the spur of the moment, but I often buy tens of thousands of machines that are often idle. I can rent a professional equipment for only a few hundred yuan, and I can also enjoy it; The same is true for music lovers. Expensive electric guitars, drums and violins can also be easily rented.

In the past, I used to tease young people about their delicacy and poverty. They lived a moonlight clan life for the sake of ostensibility. But in fact, delicacy and saving money are the reality of young people's life 。 They have seen through the material trap of consumerism, turned to find more cost-effective goods, and rationally controlled consumption.

The annual hot word "money saving special soldiers" of idle fish can just summarize this group. They try their best to collect wool, make up orders, and regard discounts and concessions as their trophies. This, of course, reflects the rational return of consumer culture. Saving money is no longer a shameful act, but a symbol of living.

Young people earn money in idle fish tricks

It is not enough to be able to live and save money. Flexible young people know that open source and saving money can be carried out at the same time. Spend money on idle fish and make money on idle fish, and consumption forms a closed loop 。

This year, it is popular to engage in sideline business. Young people not only sell starch sausage and small items offline, but also set up cyber stalls online. They sell their own handmade products, such as flow heart mahjong, twist sticks, clay figurines, which has exceeded the significance of idle transactions. These rich DIY products can also meet the customized needs of consumers.

More young people have opened their brains and realized cash flow. In 2023, eating barbecues in Zibo will become a way for many young people to grow grass. The tourism craze has also driven the fans of the Eight Bureau of Zibo. Young people who can make money also take advantage of this craze and start buying fans on behalf of idle fish. The ancient couple became popular, and online teaching makeup imitation has become a popular search term on leisure fish. Referring to the little demon in "Long Lovesickness", Li Zusu in "Long Night Ember", and Yun Weishan in "The Feather of Clouds", makeup artists found their way from eye shadow, eyelashes to mouth red tone and hair style, and earned money by "technology flow".

Among this group of people who make money, the new generation of post-00s know how to realize flexibly and earn the first bucket of gold in their life at leisure. Leisure Fish released this year's list of college students who are good at earning part-time jobs in summer. One to one coaching, part-time dog walking and online customer service ranked top three. In addition to these traditional projects, they have also started the mode of making money while playing. They can participate in diffuse exhibitions, music festivals, and earn extra money by taking follow-up photos; Pick up orders to help people fight Lego, feel the fun of doing things and earn money by the way; You can also buy sunset and sunrise, and sell the limited scenery to more romantic people.

It is precisely because so many young people who are able to play, interesting, talented and skilled have gathered that leisure fish has evolved into a younger community. Now, among the young users who are active in idle fish, the post-00s account for 22%, and the post-95s account for nearly 60%, which is becoming the vane of new consumption and new culture in the Z era.

Leisure Fish Sociology: Everything can be SWAP, and everyone is a leisure scholar

More young people have poured in, making leisure fish an interesting life testing ground. Among this year's hot words, there is a word that can summarize young people's imaginations, SWAP, which is a fashionable lifestyle. Instead of buying consumer goods with money, they exchange their skills and hobbies with each other 。 The earliest swapper was a young girl. In 2014, she sent a post, "Passing a pink coat once for exchange". However, in this period, idle trading is still not the mainstream consumption mode, and barter is just a small wave of novelty experience for some idle fish users. In a twinkling of an eye, decades have passed, young people's consumption has become more rational, people's understanding of commodities has begun to return to the value of objects, and SWAP has ushered in its era 。 According to the statistics of idle fish, clothing, four pits, surroundings, animation, and cosmetics are the most exchanged items. Instead of letting the good things that cost a lot of money fall into the box, it is better to try to use the exchange method, which can not only reduce waste, let the idle goods play their full role, but also get fresh good things at a lower price. The simple wisdom of human beings thousands of years ago still plays a role in modern society. In addition to those consumers who value goods and want to get their favorite without spending money, for the Z era, which is keen on the culture of small circle interests, the exchange of goods has other meanings besides "saving money", such as changing children, changing Chinese clothes and changing small cards. At the same time, they can also get to know new friends and find a good match.

Many young people post skill exchange posts at leisure fish

When the ordinary barter has become a common way of trading, young people who are good at brainstorming have opened their minds. Besides goods, what else can we exchange? In idle fish, this question can find rich answers. The popular topic "squatting in a skill exchange" is all young people with "treasure". College students who can speak Japanese provide learning courses to seek a programming god; Music lovers who can play guitar are looking for friends who can ski and want to learn musical instruments; A swimming coach, posting skills in water, wants to change the cooking skill of cake baking. The exchange of skills seems to light up the life experience card of young people, which goes beyond the consumption value and has a broader social vision. What's more surprising is that in the dimension that everything can be changed, wish exchange has become a special territory for idle fish users. In the # wish exchange shop # that has been viewed more than 50000 times, things that you don't have for the time being may be realized. Here, "shopping" is no longer a simple thing, but a kind of mutual satisfaction and warm supply, and "consumption" has become a romantic thing 。 The inclusive community environment of leisure fish also creates a unique platform culture in these new consumption modes. In idle fish, everyone has become an idle scholar. This year's crazy hot words are enough to express their banter and deconstruction of popular topics. Crazy copywriting refers to the copywriting output that young people rack their brains in order to sell idle goods as soon as possible.

Free Fish 2023 Personal Financial Report Release

"The rebirth of me when idle in a rich family", "help me to collect revenge money", and ethical plots such as "ex gift, pregnancy quarrel, stealing wife cosmetics", "scrape happy winning millions of idle cheap", etc., fully demonstrate the language talent and rich storytelling ability of idle fish users. It is also an observation of youth culture to join the wave of SWAP and watch crazy copywriting while making fun of young people's "good mental state and beauty". From the use of goods to the spread of words, young people are giving full play to their creativity, building a unique popular culture in leisure fish, expressing the young generation's attitude towards life in addition to humor: fully grasp the initiative and interpretation of goods, and construct a true self that is not bound by dogma 。

The seafood market is full of new things

It has to be said that Leisure Fish has become an inspiration creating community. In the seafood market, the most important thing is something new. You can find traces of 2023 from the hot words of Leisure Fish.

In 2023, the offline music market was in a big fire, and idle fish users were not idle. In October this year, during Jay Chou's Shanghai concert, some users showed their photos and the concert landscape. The witty user said that when he found that he could hear the song of rehearsal on his balcony, he had this "joke". Similarly, in this year's Mayday Concert and Xue Zhiqian's Concert, some leisure fish users found business opportunities and hung out their own "balcony VIP" viewing spots.

This year is also a year when the trend of electronic retro has swept the Internet. CCD has become a hot item for everyone, and the iPhone 5 has become the favorite of many graduate candidates. Electronic retro has also been selected as the hot word of the year. It can be seen that fashion is a circle, and classic products from the past will always be popular. More and more young people begin to "electronic abstinence" and reverse use of non intelligent machines. From PHS to the ancient iPhone models, they are rejecting the impact of fragmented information in the short video era 。 Of course, most of these young people are in the special period of postgraduate entrance examination, and achieve the goal of self-discipline by purchasing this type of products.

Under the wave of national examination, "disembarkation economy" was also included in the 2023 free fish hot words. More knowledge and information can be circulated in Leisure Fish. Young people on the shore can share the materials and successful experience of the postgraduate entrance examination in Leisure Fish. Those preparing for the examination can get valuable materials and one-on-one learning guidance at a low price. It can be said that the idle fish witnessed the efforts and efforts of thousands of students who took the postgraduate entrance examination, and provided them with a convenient and cost-effective learning information treasure house in the transaction flow.

This year, leisure fish created a new channel called "Seafood Market" around hot consumption, As a new window for young people to discover and participate in hot business, "Seafood Market" captures the creativity of young people. Every interesting new thing adds inspiration and vitality to the community culture of leisure fish.

We media bloggers are idle

2023 is also a year of the rise of Houlang. Generation Z has a set of selfie equipment per capita and started to become a blogger 。 When the annual hot word bloggers are idle, they pay attention to this group of We Media entrepreneurs. Because of the evaluation attribute of bloggers, they tend to stock up a large number of goods that are only for trial and use, but these goods are in the daily overload range, which takes up space and forms waste. Therefore, they will hang idle goods on idle fish and dispose them to fans at a low price through blessing bags and blind boxes.

From the perspective of bloggers, it is undoubtedly not only affordable but also environmentally friendly to idle fish. According to the internal data of idle fish, the accumulated carbon reduction of idle fish in fiscal year 2023 is 3.14 million tons, which is equivalent to the carbon emissions of 1.7 million Hangzhou residents in a year 。 As an idle trading platform, idle fish has also greatly promoted the participation of ordinary users in the carbon cycle. In addition to bloggers, every user can easily achieve the small goal of energy conservation and emission reduction in the circulation of goods. From the idle fish polishing plan to the green partner, small actions can "easily reduce carbon", which also leads more and more young people to form a consensus on green consumption, while also digging value gains and fun experiences.

Now the idle fish is not just a simple idle trading platform. More and more people integrate all the fun of life into it, and play "idle fish" as a way of life. As a heavy user of the seafood market said, "Even if you don't buy something, you want to visit every day." (Source: Houlang Research Institute ）

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