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Rituals launched the global limited edition Longyu series in the Year of the Dragon

2023-12-26 12:46:39    Source: Today Hotspot

Rituals, a healing fragrance and body care brand from the Netherlands, recently launched a global limited edition of the Year of the Dragon: Longyu Series. Inspired by the ancient Chinese dragon culture, it echoes the 2024 Dragon Year, symbolizing mysterious power and energy. This series is made of plum and cedar wood to transform daily life into a more meaningful experience, so that you can have a moment of rest and find inner strength.

The cold winter has come, and all things are hidden. Rituals invites you to embrace the beauty of the season and explore your heart. Wake up the hidden dragon, and release the infinite potential of oneself.

Most of the new Longyu series products use at least 90% natural ingredients. The mouth watering plum fruit aroma is slightly sweet, and it is skillfully combined with other aromatic ingredients to create a harmonious aroma that is both refreshing and delicate. The essential oil extracted from high cedar wood lights up the body and mind with a mild wooden fragrance, invigorates and refreshes the body and soul, and fills the body with energy from inside and outside.

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Rituals' Happy Year of the Dragon Global Limited Series of Dragon Mansions sublimates daily life into more meaningful luxury moments. The Longyu series car fragrance with plum and cedar musk as the main tone can awaken the mind and make you enjoy the journey; The limited version of rattan fragrance is beautifully designed, with ingenuity to blend the spice, flower and rich vanilla flavor, making the home an oasis of luxury and beauty; With the same fragrance, the Longyu series incense candles can be used with rattan incense. They can burn for up to 50 hours. They are suitable for all kinds of spaces and create a warm and fragrant home atmosphere.

Rituals Happy Year of the Dragon Global Limited Series, including car fragrance, rattan fragrance, and scented candles, will be launched in Rituals Happy China online and offline stores from January 2024.

Store address:

Shanghai Guojin Center Store

LG2-44-1, Guojin Center Mall, No. 8, Century Avenue, Lujiazui, Pudong New Area, Shanghai

Shanghai Jing'an Kerry Center

06B, Floor B2, North Area, Jing'an Kerry Center, No. 1515, Nanjing West Road, Jing'an District, Shanghai

[About Rituals]

Rituals is a brand dedicated to promoting sustainable development and personal physical and mental well-being in the beauty luxury industry. As a pioneer in combining bath, body care and home fragrance, Rituals advocates sublimating daily life into more meaningful moments. Each product is inspired by the ancient tradition, allowing you to find happiness in small things. With a rich portfolio of innovative products covering body care, home fragrance, natural skin care and other fields, Rituals encourages consumers to constantly enrich their lives and create small happy moments.

Rituals was founded in 2000 and headquartered in Amsterdam, the Netherlands. Since its establishment, Rituals has developed into a brand popular all over the world, with more than 1100 retail stores, nearly 4000 department store counters, 5 spas and 3 "spiritual oasis" meditation experience centers in 36 countries and regions around the world. Adhering to the concept of "cleanliness, awareness and care", Rituals is honored to obtain the B Corp certification. As part of its commitment to continuously improve social and environmental impacts, the brand is committed to using 90% of natural ingredients in its products and packaging that is recyclable, recyclable or made of recycled materials. In addition, Rituals actively supports three charities. In the world of luxury brands, Rituals' goal is to become the setter of high-end lifestyle and continue to write the close relationship between personal physical and mental health and happiness in a sustainable future.

Dutch brand Rituals Yishi has opened Rituals Tmall flagship store in China https://m.tb.cn/h.fDRV7b6


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