The national goddess Wang Likun invites you to explore the "shoes" of Kangnai brand renewal

On December 23, Kangnai brand renewal and new image national first store launch ceremony Held in Wenzhou Riverside MIXC, a brand rejuvenation feast with the theme of "leaping and shining" kicked off. Wang Likun, the "national goddess", parachuted into the scene as "Kangnai comfort experience officer", together with Zheng Laiyi, chairman of Kangnai Group President Zheng Laili and Wenzhou Binjiang MIXC Project Wang Feng, the general manager, unveiled the mysterious veil of Kangnai's new image together. Kangnai partners, media guests, Kangnai VIP and MIXC VIP representatives attended the ceremony.

After a period of impressive digital Kangnai VCR full of technology, the event officially kicked off. This section of technology is full of VCR, presenting a panoramic view of "Wenzhou shoes industry chain soft" The demonstration project of sex manufacturing Kangnai New Green Smart Factory not only marks China Shoes Co., Ltd The era of sexual intelligent manufacturing has kicked off, which also represents the innovative development achievements of Kangnai's digital empowerment of traditional industries.

Kangnai head logo, upgraded to the corporate badge of Kangnai Group

Today, the development of Kangnai brand is about to turn a new page. Standing at this new starting point, how to continue "pioneering and expanding" the brand in the market is a key topic. The brand new image can inject new momentum into the brand. As a Kangnai head trademark with a history of more than 40 years, it has already gone deep into the hearts of the public. Therefore, there is another way for Kangnai to rejuvenate its brand important Mission: Guard the soul of the brand. Regarding renewal and inheritance, Zheng Laiyi, Chairman of Kangnai Group, gave us an answer in his speech.

He said that in the early 1990s, Mr. Zheng Xiukang, the founder, created the Kangnai people's head logo with the implication of "healthy development, what can we do The spirit has always encouraged Kangnai people to do well in every pair of shoes, leading Kangnai to achieve leaps and bounds again and again.

Now, we have complied with the rhythm of the times, designed a new brand logo that is simple, fashionable, eye-catching and bright. The letter K is combined with the Chinese Kangnai, and given the brand positioning of "national comfortable shoes" to convey the brand concept intuitively. The whole visual design is comfortable and natural, and stands out in front of us.

The first version of Kangnai's head portrait trademark has been redesigned and upgraded to the corporate badge of Kangnai Group. Craftsman of Kangnai The spirit also permeates into the whole blood of the enterprise from a single brand.

He also said that over the past three years, Kangnai has adhered to the strategic goal of creating "national comfortable shoes". This time, Kangnai's new image is the first store in China, which brings people unprecedented surprises in brand concept, store design and product display. Whether in the layout of multi category comfortable products, or in the comfortable atmosphere and intimate service created by the store, Kangnai has demonstrated its intention to create a comfortable shoes brand in all directions.

He said: cross the era and shine in the future. We will continue to move towards becoming The goal of China's No. 1 comfortable shoes brand company is to forge ahead, go all out for a better life for users, and let Kangnai enter thousands of households.

The brand renewal is a handover ceremony for passing down the torch. Looking back at the 43 years of high-quality development of Kangnai Group, it has steadily promoted the high-quality development of the enterprise and led the shoe industry to complete the technological innovation reform again and again. From the traditional manual shoemaking to the pioneering of mechanized production in the shoe industry, from the independent creation of an information management system and the implementation of the integration of two technologies in the shoe industry, to today's first soft shoe industry with digital technology Sexual intelligent manufacturing demonstration project. Every step has achieved a qualitative leap.

Inherit butterfly changes in leaping, innovate and forge ahead in shining

Kangnai Group Zheng Laili, the president, unveiled the wonderful contents of the new image release in an all-round way. She said that the new brand identity, based on the core values of Kangnai Group of "better life, comfort and fashion", more intuitively demonstrated Kangnai's innovation Spirit, and love for the industry.

She first displayed the new image logo. She said that on the basis of Kangnai trademark, the focus was focused on the initial letter K of KANGNAI, which strengthened the brand's imprint and uniqueness Sex injects new generation vitality into the brand. Unique line The geometric structure of sexual flow reshapes the expressiveness of the letter K, showing the best natural and comfortable state of the human body. The K shape is like the heroic posture of the human body, which is confident and bold. The overall lines are smooth and soft, giving people a free, comfortable, positive and upward sensory experience visually.

Zheng Laili also said that K is the initials of King. On behalf of us, we salute the success of Kangnai in 1993 China's Top Ten Shoe Kings, set off the first moment for Wenzhou's "quality based city", and salute us for our never-ending success over the years The glory time of China's leather leading shoe king.

In the font design of the Chinese logo, Kangnai's health aesthetics is integrated, and the strokes are straight and curved, Smooth and smooth, friendly but not sharp, giving people a smooth and soft visual experience, in line with the comfort concept of Kangnai brand.

The brand concept of "national comfortable shoes" is presented in a progressive relationship, which conveys to consumers that the brand follows a natural, healthy and orderly development attitude. The core word "comfort" has been given the most profound touch, which is to hope that consumers can clearly feel that Kangnai is comfort, and comfort is Kangnai.

Kangnai's "People" "Sex" is embodied in creating more suitable Comfortable and good shoes with Chinese foot shape have built more than 3 million Chinese foot type database; Kangnai's "Comfort" "Sex" is embodied in enterprises that "use innovative technology to bring comfort to human beings" Guided by the mission, adhere to "comfort" as the core requirement of products and services; Kangnai's "good shoes" are reflected in the full range of high-quality comfort, including the flagship products of the business comfort series of the original "business shoes that can run", "high-heeled shoes that are not tired of walking", and leisure fashion“ Cloud shoes in front of the tide all the way ".

In terms of color matching, Zheng Laili introduced that Kangnai continued to use the classic red color as the main visual color, and used the new, bright and more modern Kangnai red. This new brand hue also conveys Kangnai's ambition to keep pace with the times and continue to lead the industry. The auxiliary color uses soft and comfortable rice to inject healing power into the brand. There are also the logo colors of the leather industry: dark brown leather and light brown leather, with mild and low-key The sexual whiteness constitutes the visual system of the whole new image. In overall adjustment Sexually, it is full of vitality, positive and eclectic, creating a diversified and innovative development style belonging to Kangnai Group.

Kangnai brand image renewal is not a single logo update, but a brand development in a global perspective New era thinking.

The "Shoes" of the Encounter between National Goddess and National Shoes

Kangnai brand refresh release conference is full of highlights, which makes people dizzy. A brand release show integrating fashion, city and style, and the ingenious citywalk scene design brought a audio-visual feast to the friends on the scene. Under the brilliant interpretation of the models, Kangnai's flagship business comfort products "business shoes that can run" and "high-heeled shoes that are not tired of walking"“ The "Cloud Shoes" and "Guochao" series appeared one by one.

The biggest highlight of the release was the appearance of the national goddess Wang Likun. With the help of labels such as "Powerful Actor" and "Beauty Goddess", her light shines more brightly. This time, she parachuted into the activity site as Kangnai comfort experience officer, and interpreted the brand's new vitality from the perspective of "star". She wore the first product of the new image of Kangnai brand, "Bouncing Shoes", which pushed the scene atmosphere to a climax.

As we all know, Wang Likun, in addition to the light on the screen Character is also one of the topics that people enjoy talking about. Strong Independent, gentle, diligent, etc., she is a combination of charm and depth, It can always surprise and warm people.

At the scene, we saw a different Wang Likun. The game link is lively and lovely, and the interaction link is calm and wise. Her "multifaceted "Sex" and the characteristics of Kangnai's brand diversification Sex happens to coincide. At the launching ceremony, the "National Goddess" and "National Brand" joined forces to launch a new "shoe" with shining stars.

As the comfort experience officer of Kangnai, she admitted that her personal favorite is sports leisure shoes. She has been wearing these spring shoes for a week. They are not only fashionable and versatile in appearance, but also "very material" in nature. They are integrated into Kangnai's cloud technology, light, flexible and comfortable.

As the first product of Kangnai's new image application, the springback shoes use the new FOAMED foam technology outsole, which has high resilience and strong cushioning. The "heel cushioning speed reduction" is less than 120 meters per Square seconds, lighter than ordinary sports shoes, and more comfortable to walk.

In the inner part of the shoe, pig leather and textile materials are used to speed up the air circulation in the shoe, bringing a breathable, comfortable and skin friendly feel to the feet, making them dry all day. With the design of TPU reinforcement, Kangnai Cloud Technology provides strong arch support, stability and torsion resistance, free movement, safety and confidence.

At the same time, the 5cm heel height is designed to lengthen the leg line to the maximum extent within the comfort range, highlighting the female With a graceful figure and long legs, the walking is also very stable, free and unrestrained. For the convenience of matching, three fashionable colors are also introduced.

Spring shoes link the bridge of zero distance communication between the brand and customers with a new image, and convey the new image of Kangnai brand Spiritual power. Zheng Laiyi, Chairman of Kangnai Group President Zheng Laili also customized exclusive shoe lasts for Wang Likun.

Technology and comfort enable Kangnai real scene aesthetics

The press conference climaxed again and again, and Kangnai's first store with a new brand image across the country also opened. Entering Kangnai's 11th generation new image store, you can feel Kangnai's ingenious intentions, comfort and technology, fashion and modernity.

Beige metal paint panel, primary color sandblasting stainless steel, double-sided arc visual icon hoisting, etc Micro industry technology elements melt in a soft atmosphere, and the eyes are gentle and personal Walking between sex, the space is three-dimensional and layered, bringing a warm, comfortable and modern experience.

The brand wall on the left side of the entrance is also particularly conspicuous. Here, consumers can further understand and interpret the brand. Top 10 in China's shoe industry China's top 200 light industry companies, more than 200 million pairs of global cumulative sales, more than 2800 brand chain stores, more than 500 honors, more than 200 patents and copyrights, more than 3 million foot databases These heavy honors are condensed into one sentence: we firmly believe that every pair of Kangnai shoes are born for comfort. This is the power of benchmarking!

In the middle of the brand wall, a special design is striking. The red shoe last naturally "grows" within the K standard. K represents Kangnai, and shoe lasts represent the shoe industry, expressing Kangnai's love for the shoe industry, and we will always adhere to the attitude of regarding the development of the industry as an important task in the future.

In the new image store, there are not only the latest shoes of the season, but also Kangnai customization area, design of wood grain tone, shoemaking tools and foot gauge displayed on the wall and other classic props in the era of manual shoemaking. Kangnai upholds the craftsmanship Embodiment of spirit. Here, customers can enjoy one-stop service and customize shoes with their own foot shape at will.

After the ribbon cutting ceremony of the first store of Kangnai New Image in China, Wang Likun and the guests explored the store together.

inherit · stride across · Rejuvenate · shine

People know Kangnai and like Kangnai from the human head logo The distinctive logo is the brand construction and development of Wenzhou shoe industry One of the important signs, witnessed and participated in The founding of China's Shoe City (Wenzhou) is a craftsman inherited in the blood of Kangnai Spirit makes Kangnai a "comfortable shoe" Master ".

Over the past 43 years, Kangnai Group has experienced many innovations and leaps. The belief of "making every pair of shoes well" has always guided enterprises to shine for the industry. We can see that Kangnai's "second generation" is using love to irrigate brand growth and care for enterprise development.

For an enterprise with a history of 43 years, brand renewal is a major event.

Looking back over the past few years, Kangnai has been improving his internal skills, digitizing, renewing his appearance, and constantly taking new actions. "Time honored brand" Kangnai, under the leadership of the second generation of enterprises, is still the "pathfinder" of the industry, full of vitality, adhering to We are determined to innovate and achieve leapfrog development.

Disclaimer: There are risks in the market, so you should be careful! This article is for reference only, not for sale basis.

label: