Yan Wei

The TD customized version of Meizu MX2, originally scheduled to be released on June 13, was suddenly cancelled. Before the Dragon Boat Festival holiday, people in the mobile phone circle were turning to J Wong complained in the forum. J. Wong is the abbreviation of Huang Zhang's English name. He is the chairman, founder and spiritual leader of Meizu Technology Co., Ltd. He said that China Mobile was a vicious force in its cooperation with terminal manufacturers.

China Mobile did not respond publicly, saying Meizu was just trying to gain attention, and that it would soon launch its own brand mobile phones.

"Meizu's attitude"

At 9:00 am on June 13. People from Meizu's public relations department told the Economic Observer that the chairman's posts in the forum only represent his personal position, not the attitude of Meizu Company. "Sometimes, J. Wong and Meizu have the same attitude, and sometimes there are differences. The company's attitude needs to be discussed and then told to the media. "

At 17:00 that day. Meizu released "Our Attitude", saying, "Dear friends, we originally planned to share the news about Meizu TD mobile phone with you today, but for various reasons, we are unable to provide you with more information at present. Meizu's attitude is always to be the product of our own heart to the same people." This news also caused many netizens to denounce the strong attitude of China Mobile. Between this operator and the mobile phone manufacturer, the latter's acceptance of Kimono has always been a reflection of their relationship, because China Mobile is the world's largest telecom operator, with 700 million mobile phone users and the largest offline channel in China.

June 13 was originally an important and special day for Meizu. According to the original plan, the TD version Meizu MX2 will be officially released on June 13. The moderator of Meizu Forum previously exposed that the model of this machine is M045, which has passed 3C certification.

Before that, J Wong posted on Meizu Forum that China Mobile's customized machine is too demanding, so it needs to remove or change many of the original features and humanized design of Flyme (Meizu customized operating system). Meizu cannot advocate and compromise the "evil forces", do nothing or give up selling the TD version that has already been done. They should not violate their own beliefs and values in order to pursue profits.

Interestingly, J. Wong once said that the more foreign giants do not support TD, the more he wants to cheer for TD.

Li Nan, senior director of Meizu Technology, said as early as June 10, "Meizu has always wanted to provide better mobile phones for mobile users, and the TD version also means a larger market for Meizu. However, Meizu's philosophy is that the market cannot be exchanged for the damage of user experience. When we increasingly use the interests of users for trading, we may win the market in the short term, but ignore users in the long term. What's the use of the lack of market recognition for Meizu users? "

However, he also left room to say, "Mobile users should not be disappointed. TD's network is now well built. Meizu has been testing for a long time, and its progress in this respect is still worth affirming. "

Meizu Technology Co., Ltd. mainly OEM MP3 products at the initial stage of its establishment. In 2009, Meizu M8 was officially launched, marking Meizu's overall transformation into a smartphone manufacturer.

Similar to Xiaomi, Meizu has a small production scale, is good at word of mouth marketing on the Internet, and wins with a friendly attitude to fans.

On January 22, 2013, Meizu officially signed a contract with China Unicom and became the customized machine manufacturer of China Unicom. At that time, it was Meizu's goal to become a supplier of China Mobile. Today, Meizu's public relations department told the Economic Observer that the company has decided not to produce the TD version of the customized machine for the time being.

China Mobile pushes its own brand

China Mobile officials did not respond to this, but the information reporters learned from China Mobile Terminal Company in charge of terminals is different from the above.

A senior manager of a Chinese mobile terminal company said, "We can't respond publicly. For example, one response is to help Meizu do Internet marketing." He said that the reason why we didn't cooperate with Meizu was that the price was not agreed. "For mobile phones of the same quality, the price of our machines is half that of Meizu. The selling point of this company is Flyme's customized interface, while Android's interface is open and does not need customized interface." The person even thought that the competition in the mobile phone market would be extremely fierce in the future, and he was not sure that the company could survive several rounds of shuffling.

"As for the software embedded by operators, all of them can be uninstalled now. The customized phones of all operators in the world are the same. I subsidize my money, so naturally we need to build our software. Now the mobile phone industry chain is really in chaos, and many manufacturers will build something, which cannot be counted as an operator." said the operator.

Previously, Bai Yongxiang, CEO of Meizu, invited the management of China Mobile Terminal Company to visit Meizu Zhuhai Company. In the eyes of operators, Meizu is too small to be a key consideration.

Because the TD-SCDMA version of Qualcomm chips has just come out, Meizu is not very experienced. From the manufacturer's point of view, investing in the development of mobile phones with TD Qualcomm chips may not yield good returns. According to the above people of China Mobile, Meizu once complained that China Mobile's detection time was too long.

Meizu's complaint about mobile in confrontation at this time will mean that it will create a bigger roadblock for future cooperation and will probably lose a huge TD-SCDMA market. China Mobile currently has 700 million users, and the sales volume of terminal companies can reach 60 million this year.

In the eyes of the above Chinese mobile terminal companies, "Meizu has shown a strong performance, but it does not have a strong strength. It ships two or three million units a year. This is more like an online PR to earn attention."

For China Mobile, it is now the best time in the history of TD-SCDMA. Thanks to the support of Qualcomm, a big chip manufacturer, more powerful international manufacturers have joined the 3G camp of China Mobile.

For Meizu, Oppo, Vivo, and Xiaomi, which strive to be high-end, have network reputation, but do not have enough distribution networks, the channel of the operator is one of the best choices for them to leverage.

At the same time, after several years of construction, the current TD-SCDMA is more perfect than when it was first built.

Along with this, the terminal company of China Mobile will have different functions from the past: first, it will become the largest social channel distributor; second, it will lead the launch of China Mobile's own brand mobile phones.

In the past, TD-SCDMA, whose network quality has been continuously diverted, will also have more than one-third of the market share. This year, China Mobile expects terminal revenue to reach 8 billion yuan. For Guangdong Branch of China Mobile Terminal Company, whose shipments this year can reach one sixth of the country's total, its market share is close to 80%. According to the data from January to May this year, China Mobile and China Unicom each accounted for 38% of the market share, while 60% of China Unicom's WCDMA handsets used mobile SIM cards.

With the changes in the competition, China Mobile's plan to launch its own brand has also entered a substantive stage, with at least three to four mobile phones of its own brand. The Economic Observer learned that the terminal companies did not hold high expectations for the first two models, which were mainly used to explore the way. However, after water testing, it is hoped that private brand mobile phones no less than high-end phones on the market can be launched by OEM.

Different from the previous operating system Ophone of China Mobile's own brand, the private brand mobile phones are more focused on manufacturing. China Mobile believes that private brand goods are of strategic significance. This is just like why Huawei makes its own chips and Wal Mart promotes its own brand products. Learn the real cost of mobile phones by yourself, so as to increase the voice in negotiations with terminal manufacturers. "If the other party says that the configuration we require cannot be made at a certain price, we can make our own samples, which may only require half of the price, and the quality is not inferior to yours. You can only know yourself and the other party by doing it yourself." An insider of China Mobile said, "We know the cost very well, and if you are not convinced, we can produce something with only half the price. After you make your own mobile phone, your negotiation ability will be much stronger. "

He said that this does not mean that China Mobile will reject other products. As long as the products are excellent, China Mobile will welcome them. "If there is no such measure, TD-SCDMA will not be today. It's like an Internet company of China Mobile. You don't have to make more products than WeChat, but if you don't have any, you will lose the right to negotiate with Tencent, and the traffic will be taken away from QQ. Aren't we all plumbers? "