Since Mate 9, Huawei has tried to cooperate with Porsche Design to jointly manufacture mobile phone products. In the third year, at the Paris press conference at the end of March, in addition to the P20 series, there was also a product called "HUAWEI Mate RS Porsche Design" (hereinafter referred to as Mate RS).
HUAWEI Mate RS Porsche Design This is the first time that the fashion oriented P series and the business oriented Mate series are on the same stage. After two generations of running in, Huawei seems to clearly want to create a product that stands at the intersection of technology and luxury goods, which is also the most noteworthy aspect of this mobile phone.
First location, This is the premise of understanding Mate RS.
The competition in China's mobile phone market is fierce, and the flagship release every week means that there will be countless products for users to choose from. The easiest way for manufacturers to attract users is to give what they want, plus a relatively low price.
This practice reduces the cost of obtaining products for users, and also allows manufacturers to rapidly expand the number of users. It is one of the secrets of success for manufacturers who rely on the Internet to start their businesses. For users, it is absolutely good to spend less money on better products.
However, this model affects the Internet and young people. In addition, there are some people who are not in the range of people who pursue cost-effective. This situation is about the same as buying a suit with a watch. After looking around, only Casio and Swatch sell it.
That's why Vertu, Samsung W series or later imitator 8848 came into being. Their first task is not cost performance, but to provide a suitable mobile phone for those who wear formal clothes.
This sentence seems easy, but it is difficult to do. The basic reason is that mobile phones and luxury goods happen to stand at two consumption extremes, one is the rapid updating and iteration of electronic products, the other is the long-term value embodiment of "one forever".
Vertu is not a successful example. They did not handle this contradiction well, and they tilted the balance too far towards luxury goods, piling up some jewelry inlaid with gems and leather instead of mobile phones. They did not pay much attention to the technological attributes of electronic products, which was exposed in the era of smartphone popularity.
This is the problem that Mate RS wants to solve. Its user group is targeted at elite users, and what it needs to do is to stand on the intersection of "electronic equipment" and "luxury goods".
Start after understanding who it is intended for On configuration 。
Whether the processor is four core or eight core is not the focus of this user group, but the electronic equipment cannot avoid talking about the configuration, running points, or the quality of the camera. The result of over belittling Vertu is that even if it can hold some local tyrants in the short term, the long-term trend does not conform to the use value of "mobile phones". Even if it is a gold body, the premise is always "easy to use".
Huawei's comprehensive technology is the premise of "ease of use", and it is also worth saying about Mate RS. It is restrained in appearance and materials, but exquisite; At the same time, in terms of hardware configuration, it can be said that the crazy stacking has reached the top level of the industry. Huawei has brought out the best screen, processor, sensor and structural design it can have, and put it on Mate RS without reservation.
As a result, this luxury oriented mobile phone has become Huawei's best hardware product at present.
Take unlocking as an example, Mate RS has three types: on screen fingerprint, back fingerprint, and face unlocking.
According to the official statement, Mate RS is the first smart phone in the industry to realize fingerprint on the curved screen. Mate RS has also become Huawei's first on screen fingerprint phone, and it is a curved OLED; Compared with non curved OLED, in screen fingerprint is more complex in technology.
Huawei's first on screen fingerprint phone On screen fingerprint is still a new technology, and the actual experience will be about 0.3 seconds slower than that of the back fingerprint. Except that the finger is pressed on the glass, there is no obvious difference from the common back identification. The fingerprint on the screen is only a small area of the middle and lower area of the screen. Huawei has made some software optimization: when the finger is about 1.5 cm away from the screen, the fingerprint on the screen will light up, prompting the user to unlock the location.
In terms of applications, in addition to mobile phone unlocking and file confidentiality, there are not many third-party apps supported by on screen fingerprint, only Alipay. This is a problem of asynchrony between new hardware and ecology. I believe that more and more adaptive applications will be available in the future.
Back prints are not absent Back fingerprint and face unlocking is a solution that users are familiar with, and can also adapt to more scenarios and third-party apps. The designers of Mate RS want such a situation: full of the idea of "everything you can have, whatever you like". In terms of security function design, Mate RS also meets the needs of its users. For example, different unlocking methods or fingerprints can be set, and different privacy spaces can be accessed.
The second part that can reflect the technical content of Mate RS is its Structure design and heat dissipation technology.
First, look at the previous products. Last year, the three dimensions of the HUAWEI Mate 10 Porsche design body were 154.2x74.5x7.9 mm, and the screen resolution was 6 inches 2160 * 1080. However, this generation of body data was 152.9x72.5x8.5 mm, and it is still a 6 inch screen. The proportion has changed, and the resolution has also risen to 2880 * 1440 pixels.
The length and width of the fuselage are reduced, but there are more internal parts The screen size is the same, and the battery is 4000 mAh. However, the pixel density of the screen scale changes, and the upper and lower parts are narrowed. As a result, the length and width of the fuselage are smaller than before; Although the thickness has increased by 0.6mm, don't forget that Mate RS is a three lens system with an in screen fingerprint module, wireless charging coil, and two ultra linear speaker speakers.
In order to pack more parts into the smaller machine body, Huawei has adopted a sandwich structure circuit board stacking scheme, which is simply understood as building two bungalows into a two-story building to save space. This method is similar to the iPhone X, which makes the floor area of the main board smaller, but the heat will also be more concentrated. In order to accelerate heat dissipation efficiency, Mate RS's design team will Microcapsule phase-change heat dissipation technology It is used on mobile phones.
At present, the mobile phone industry is dominated by passive cooling. It is unrealistic to install fans or water-cooling systems like computers in these few millimeters of space. In the year when the Snapdragon 810 processor was crazily hot, LG, Nokia, Samsung and even 360 (Qiku) tried to add a copper tube to the mobile phone, which was filled with liquid to conduct heat. This is called liquid heat pipe technology, which means water cooling.
Principle of water cooling and heat dissipation Heat dissipation of phase-change materials is a new idea in the mobile phone industry. It emits heat when changing from one phase to another (that is, the process of changing a little ice into water at the same temperature is simply phase change). Phase change encapsulation is to make this principle into a more stable industrial product. NASA has used it in the space suit before. The way to use it on the mobile phone is to coat the particles of the phase-change heat dissipation capsule on the hot parts of the camera and chip. When they are heated, they become liquid. When the temperature drops, they return to the solid state again. In this process, they transfer heat.
Principle of phase-change heat dissipation capsule This is the unique technical point of Mate RS. According to Huawei, the phase-change heat dissipation capsule also exists on the wireless fast charging base designed by Porsche. The function is also to dissipate heat: wireless fast charging will cause the base to heat up, reducing the power of wireless fast charging. Samsung wireless fast charging is to add a fan, while Huawei is to apply a heat dissipation capsule. This ensures the output power of the wireless charging base. It's just a little pity. This wireless fast charging base needs to be purchased additionally.
The heating of the wireless charging base will reduce the power. Samsung's solution is the fan, and Huawei is a phase-change cooling capsule The third thing that can be reflected in Mate RS technical strength is photograph Has.
Like Huawei P20 series, Mate RS uses Kirin 970 processor, and Mate 10 series is the first. The performance of this chip is guaranteed. Kirin 970 is a chip with an independent NPU unit, which is used to process tasks of artificial intelligence and machine learning. One of the key scenes is AI photography.
AI photography improves the image intuitively Since last year, mobile phone photography has changed from parameter matching+manufacturer tuning to the era of machine participation. Huawei entered the market early because of its own Kirin 970 chip. And they hope that the AI user can see that there is an obvious prompt when taking photos, telling the user that I can recognize what you have taken.
Mate 10 a few months ago can identify 13 scenarios and make corresponding optimization. Now it has been upgraded to 19 scenarios. After the machine is involved, it is equivalent to adding a "plug-in" to help human beings adjust parameters. The goal is nothing more than to improve the level of mobile phone photography. It has a high sense of presence on Mate RS: at the moment when the phone is aimed at the blue sky outside the window, there is about a few tenths of a second of visible color adjustment on the screen. The sky is more colorful, suitable for sharing to places like Weibo and WeChat.
Of course, Mate RS also keeps the professional side. There is manual parameter adjustment on the mobile phone. Although the mobile phone cannot replace the SLR, if you have a little research on photography, you can adjust it yourself.
AI is also involved in anti shake. Huawei calls it AIS, and for users, it is called "super night shot".
Slight shaking when taking photos will make the photos blurred. Previously, manufacturers used OIS to prevent shaking, mainly mechanical structure, with good effect, but the disadvantage is that the lens volume increases and the cost increases; Huawei's AIS is an enhancement on this basis. Its lens has an OIS structure. Huawei has also added the AI discrimination ability to exclude out of focus photos by multi frame synthesis.
The picture exposed for 4 seconds in hand is not blurred An obvious example is night photography. In the past, when taking such photos with exposure of several seconds, the mobile phone must be placed on the stand, but now it is OK to hold it. We hold this Mate RS, which can support 4 seconds of anti shake exposure in normal mode (theoretically, the ultra long exposure mode can reach 6 seconds). What professional photographers (or people with photography experience) could do before, now Xiaobai can do it with one case at a time, and typical technology upgrading can smooth out human learning cases.
Summary:
The task of Mate RS is very simple, balancing the gap between "Jewellery" and "Device", and creating a mobile phone for the elite people wearing formal clothes. In essence, this is no different from other manufacturers building a computer for game players, but the special positioning and price make it a special commodity.
From the results of Mate RS, both Huawei and Porsche have been restrained. They have not become upstarts without gold inlaid diamonds, and the configuration is not low. They have even become the highest level of Huawei mobile phones (even Android camp photography), and have completed the task of integrating technology and luxury goods.
It is conceivable that there will still be many disputes about its price after the press conference, and this situation will only change with the maturity of the market. When I was young, everyone might think that it was very handsome to go out with a backpack printed with Transformers on your back; But now some people will choose the TUMI shoulder, while others will buy the cooperation model of Adidas and Chaopai. Time and people's experience are the answers to all questions.
Attachment: Advantages and Disadvantages of HUAWEI Mate RS Porsche Design
advantage:
1 Exquisite appearance
2 Excellent hardware configuration
Disadvantages:
1 Non standard configuration of wireless charging base
