Social Service Industry Weekly: "Graduation Travel" Boom After 00
Market review of this week: Last week (20240610-20240614), the CSI 300 fell 0.60%, the social service industry index fell 0.00%, and the industry outperformed the CSI 300 index by 0.60 percentage points, ranking 14th among the 31 first level industries of Shenwan. The top five industries in terms of growth were: electronics, computer, media, communications and automobile; The top five industries in terms of decline were transportation, food and beverage, agriculture, forestry, animal husbandry and fishery, non-ferrous metals, and building materials. In terms of sub sectors, the rise and fall of each sub sector of the social service industry (Shenwan secondary industry) last week were from high to low: education (+4.01%), professional services (+0.10%), hotel catering (- 0.89%), tourism and scenic spots (- 1.52%), and sports II (- 3.30%). The top five stocks that rose this week were: * ST Kaiyuan, ST Dongshi, Zhonggong Education, Chuanzhi Education, and Kede Education; The top five decliners were: * ST Meiji, Cape Testing, Songcheng Performing Arts, Western Region Tourism, and China Sports Industry.
Industry trends: Ctrip platform data shows that since June, the search popularity related to "graduation travel" has more than tripled month on month, and the travel bookings of the post-00s in June August have increased by more than 80% year on year; During the period from June to August, outbound travel orders from the post-00s also increased by 153% year on year. Notice of the National Development and Reform Commission and other departments on the issuance of the Implementation Plan for Promoting the Updating of Equipment in the Field of Culture and Tourism; The general requirement is to strive to guide and promote the renewal of a number of facilities and equipment in the national cultural and tourism fields by 2027. The upgrading of tourism equipment will first benefit relevant suppliers, while the improvement of transport capacity and service quality after the upgrading of equipment will also benefit the performance of each scenic spot.
Main ideas and investment suggestions of this week: it is suggested to pay attention to the scenic area and cross-border group travel agencies, Songcheng Performance, Tianmu Lake, Zhongxin Tourism, etc. In addition, focus on the travel chain enterprises with steady growth in subsequent performance: Jiuhua Tourism, Emeishan A, Lijiang Shares, etc; Chain hotel brands Jinjiang Hotel and Junting Hotel; Pay attention to the tourism equipment supplier Jinma Amusement.
Risk warning: the recovery of business travel demand is not as expected; The project expansion is less than the expected risk; Risk that policy implementation and implementation effect are not as good as expected; Natural disaster risk.
