Communication culture industry: Microsoft released COPILOTPC version number in May with stable number

Category: Industry Organization: Guotai Jun'an Securities Co., Ltd researcher: Chen Xiao/Li Xieyi/Yang Hao Date: May 26, 2024

Introduction to this report:

    Microsoft released a new product, Copilot+PC, whose powerful AI real-time interaction capability can be used in various guidance scenarios, which is more intelligent and intuitive than dialog interaction; In May, 96 domestic games were approved and the number remained stable.

    Summary:

    This week, the media (Shenwan) index fell 3.23%, ranking 18th in 31 industries, weaker than the GEM index (down 2.34%), Shenzhen Composite Index (down 2.59%), Shanghai SME (down 2.00%), Shanghai Composite Index (down 1.88%), and Shanghai Shenzhen 300 (down 1.54%). It is suggested to arrange investment opportunities with high performance in vertical subdivision fields.

    Microsoft released Copilot+PC, which has made significant breakthroughs in running speed and intelligence, and has a strong AI real-time interaction capability. On May 21, Microsoft released a new AI PC product Copilot+PC, which is currently the fastest and most complete Windows PC with AI experience on the market. Copilot+PC has real-time interaction capability that other PC products do not have. For example, the Recall function can quickly retrieve and remember the content that users have viewed on the PC, and the real-time subtitle function can translate audio in more than 40 languages into English in real time; In addition to real-time feedback, Copilot+PC's powerful AI real-time interaction capability can be used in various real-time teaching scenarios, such as guiding novice players in My World to build houses and avoid zombies, which is more intelligent and intuitive than dialog interaction.

    In May, the number of editions was stable, and Tencent's Dungeons and Warriors: Origin mobile game was launched. On May 20, the official website of the State Press and Publication Administration released a total of 96 domestic game version numbers in May 2024, which is the same as that in April (95), including 90 mobile end products and 6 dual end (mobile end plus client) products; In terms of specific products, Kaiying Network's Bai Gong Ling, Century Huatong's Ice Spark, Jibit's Fight against Two Cities: Reconstruction, Sanqi Mutual Entertainment's Four Seasons City and Domi Nuo, Shun Wang Technology's Jigu Party, Shengtian Network's Mist Park, Ali's Mystery and Deception Records were approved. In addition, there are 7 types of game approval and change information, among which the application of client is added to Xinxin Network's Torch Light: Unlimited. On May 21, Tencent's "Dungeons and Warriors: Origin" was officially launched, which was very popular after the launch of the service. On that day, it topped the domestic iOS free list and best-selling list. The PC version of "Dungeons and Warriors" was launched in China in 2008, and has accumulated a solid user base after more than 10 years of product operation. At present, the game industry as a whole is at a low valuation level. We believe that companies with rich and high-quality content reserves and solid fundamentals will take the lead in repairing it. We recommend Kaiying Network, the beneficiary targets of which are Tencent Holdings, NetEase, Giant Network and Shenzhou Taiyue; And companies with leading advantages in game development, distribution, AI technology application and other aspects are also expected to gradually improve, recommending Gilbert, Sanqi Mutual Entertainment, the Perfect World, and the beneficiary targets of Century Huatong, Heart Beating, Jinshan Software, Zhejiang Digital Culture, Youzu Network, and Mid Mobile Games.

    Risk tip: AI technology development is not as expected, and game flow is not as expected.