Capcom announced its quarterly financial report. Although its revenue declined, Capcom made some commitments, including a more "aggressive" promotion plan for Biochemical Crisis 7 and its entry into the VR game market.
Low sales of Biochemical Crisis 7 will push the promotion plan As of December 2016, Capcom has released its revenue in the past nine months. Capcom pointed out that compared with the same period last year, the company's revenue in many areas declined. In the quarter, Capcom's net income decreased by 6.2% to $471 million, and its operating profit decreased by 51.7% to only $4.5 million.
According to the financial report, as of the end of 2016, the sales of "Besieged by the Dead 4" in Japan, North America and Europe were 700000 sets (sold on December 6, which is actually a month's sales), but Capcom said that the sales of "Lost Besieged by the Dead 4" were very good, which seemed to meet the company's expectations. The total sales of PS4 and Xbox One in Biochemical Crisis 4.5.6 exceeded 2 million sets (Capcom said that it was mainly in overseas markets), while the global sales of Monster Hunter X was 900000 sets.
Low sales of Biochemical Crisis 7 will promote Although the profit and revenue of this quarter declined, Capcom still has confidence in the company's revenue in the next quarter. Capcom recently released Biochemical Crisis 7 and Monster Hunter XX on March 18. Capcom predicted that Biochemical 7 would sell 4 million units and Monster Hunter XX would sell 2 million units. However, at present, the sales of Biochemical 7 are low, and Capcom said it will launch a more "aggressive" promotion plan.
Low sales of Biochemical Crisis 7 will promote Considering that Biochemical Crisis 7 has been cracked, although the main sales of 3A games are in the host market, as a stand-alone horror game, it has been cracked, posing a serious threat to the sales of Biochemical Crisis 7. It is difficult for Biochemistry 7 to reach 4 million yuan before March 31, 2017 (the deadline of the new quarter).
Finally, Capcom also said that it would focus more on VR content and open up new game markets. Capcom believes that with the introduction of more VR devices, this move can find new profit points for the company.
(Source: 3dm Edit: Unhappy)
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